/* Self-hosted fonts (SIL OFL 1.1; see fonts/README.md). No calls to Google. latin-ext loads only when a page needs it (for example the rupee sign). */
@font-face{font-family:"Bodoni Moda";font-weight:400;font-style:normal;font-display:swap;src:url("/fonts/BodoniModa-400-latin.woff2") format("woff2");unicode-range:U+0000-00FF,U+0131,U+0152-0153,U+02BB-02BC,U+02C6,U+02DA,U+02DC,U+0304,U+0308,U+0329,U+2000-206F,U+20AC,U+2122,U+2191,U+2193,U+2212,U+2215,U+FEFF,U+FFFD}
@font-face{font-family:"Bodoni Moda";font-weight:400;font-style:normal;font-display:swap;src:url("/fonts/BodoniModa-400-latin-ext.woff2") format("woff2");unicode-range:U+0100-02BA,U+02BD-02C5,U+02C7-02CC,U+02CE-02D7,U+02DD-02FF,U+0304,U+0308,U+0329,U+1D00-1DBF,U+1E00-1E9F,U+1EF2-1EFF,U+2020,U+20A0-20AB,U+20AD-20C0,U+2113,U+2C60-2C7F,U+A720-A7FF}
@font-face{font-family:"Newsreader";font-weight:400;font-style:normal;font-display:swap;src:url("/fonts/Newsreader-400-latin.woff2") format("woff2");unicode-range:U+0000-00FF,U+0131,U+0152-0153,U+02BB-02BC,U+02C6,U+02DA,U+02DC,U+0304,U+0308,U+0329,U+2000-206F,U+20AC,U+2122,U+2191,U+2193,U+2212,U+2215,U+FEFF,U+FFFD}
@font-face{font-family:"Newsreader";font-weight:400;font-style:normal;font-display:swap;src:url("/fonts/Newsreader-400-latin-ext.woff2") format("woff2");unicode-range:U+0100-02BA,U+02BD-02C5,U+02C7-02CC,U+02CE-02D7,U+02DD-02FF,U+0304,U+0308,U+0329,U+1D00-1DBF,U+1E00-1E9F,U+1EF2-1EFF,U+2020,U+20A0-20AB,U+20AD-20C0,U+2113,U+2C60-2C7F,U+A720-A7FF}
@font-face{font-family:"Newsreader";font-weight:500;font-style:normal;font-display:swap;src:url("/fonts/Newsreader-500-latin.woff2") format("woff2");unicode-range:U+0000-00FF,U+0131,U+0152-0153,U+02BB-02BC,U+02C6,U+02DA,U+02DC,U+0304,U+0308,U+0329,U+2000-206F,U+20AC,U+2122,U+2191,U+2193,U+2212,U+2215,U+FEFF,U+FFFD}
@font-face{font-family:"Newsreader";font-weight:500;font-style:normal;font-display:swap;src:url("/fonts/Newsreader-500-latin-ext.woff2") format("woff2");unicode-range:U+0100-02BA,U+02BD-02C5,U+02C7-02CC,U+02CE-02D7,U+02DD-02FF,U+0304,U+0308,U+0329,U+1D00-1DBF,U+1E00-1E9F,U+1EF2-1EFF,U+2020,U+20A0-20AB,U+20AD-20C0,U+2113,U+2C60-2C7F,U+A720-A7FF}
@font-face{font-family:"Newsreader";font-weight:400;font-style:italic;font-display:swap;src:url("/fonts/Newsreader-400-italic-latin.woff2") format("woff2");unicode-range:U+0000-00FF,U+0131,U+0152-0153,U+02BB-02BC,U+02C6,U+02DA,U+02DC,U+0304,U+0308,U+0329,U+2000-206F,U+20AC,U+2122,U+2191,U+2193,U+2212,U+2215,U+FEFF,U+FFFD}
@font-face{font-family:"Newsreader";font-weight:400;font-style:italic;font-display:swap;src:url("/fonts/Newsreader-400-italic-latin-ext.woff2") format("woff2");unicode-range:U+0100-02BA,U+02BD-02C5,U+02C7-02CC,U+02CE-02D7,U+02DD-02FF,U+0304,U+0308,U+0329,U+1D00-1DBF,U+1E00-1E9F,U+1EF2-1EFF,U+2020,U+20A0-20AB,U+20AD-20C0,U+2113,U+2C60-2C7F,U+A720-A7FF}
@font-face{font-family:"DM Sans";font-weight:400;font-style:normal;font-display:swap;src:url("/fonts/DMSans-400-latin.woff2") format("woff2");unicode-range:U+0000-00FF,U+0131,U+0152-0153,U+02BB-02BC,U+02C6,U+02DA,U+02DC,U+0304,U+0308,U+0329,U+2000-206F,U+20AC,U+2122,U+2191,U+2193,U+2212,U+2215,U+FEFF,U+FFFD}
@font-face{font-family:"DM Sans";font-weight:400;font-style:normal;font-display:swap;src:url("/fonts/DMSans-400-latin-ext.woff2") format("woff2");unicode-range:U+0100-02BA,U+02BD-02C5,U+02C7-02CC,U+02CE-02D7,U+02DD-02FF,U+0304,U+0308,U+0329,U+1D00-1DBF,U+1E00-1E9F,U+1EF2-1EFF,U+2020,U+20A0-20AB,U+20AD-20C0,U+2113,U+2C60-2C7F,U+A720-A7FF}
@font-face{font-family:"DM Sans";font-weight:500;font-style:normal;font-display:swap;src:url("/fonts/DMSans-500-latin.woff2") format("woff2");unicode-range:U+0000-00FF,U+0131,U+0152-0153,U+02BB-02BC,U+02C6,U+02DA,U+02DC,U+0304,U+0308,U+0329,U+2000-206F,U+20AC,U+2122,U+2191,U+2193,U+2212,U+2215,U+FEFF,U+FFFD}
@font-face{font-family:"DM Sans";font-weight:500;font-style:normal;font-display:swap;src:url("/fonts/DMSans-500-latin-ext.woff2") format("woff2");unicode-range:U+0100-02BA,U+02BD-02C5,U+02C7-02CC,U+02CE-02D7,U+02DD-02FF,U+0304,U+0308,U+0329,U+1D00-1DBF,U+1E00-1E9F,U+1EF2-1EFF,U+2020,U+20A0-20AB,U+20AD-20C0,U+2113,U+2C60-2C7F,U+A720-A7FF}
@font-face{font-family:"DM Sans";font-weight:600;font-style:normal;font-display:swap;src:url("/fonts/DMSans-600-latin.woff2") format("woff2");unicode-range:U+0000-00FF,U+0131,U+0152-0153,U+02BB-02BC,U+02C6,U+02DA,U+02DC,U+0304,U+0308,U+0329,U+2000-206F,U+20AC,U+2122,U+2191,U+2193,U+2212,U+2215,U+FEFF,U+FFFD}
@font-face{font-family:"DM Sans";font-weight:600;font-style:normal;font-display:swap;src:url("/fonts/DMSans-600-latin-ext.woff2") format("woff2");unicode-range:U+0100-02BA,U+02BD-02C5,U+02C7-02CC,U+02CE-02D7,U+02DD-02FF,U+0304,U+0308,U+0329,U+1D00-1DBF,U+1E00-1E9F,U+1EF2-1EFF,U+2020,U+20A0-20AB,U+20AD-20C0,U+2113,U+2C60-2C7F,U+A720-A7FF}
@font-face{font-family:"DM Sans";font-weight:700;font-style:normal;font-display:swap;src:url("/fonts/DMSans-700-latin.woff2") format("woff2");unicode-range:U+0000-00FF,U+0131,U+0152-0153,U+02BB-02BC,U+02C6,U+02DA,U+02DC,U+0304,U+0308,U+0329,U+2000-206F,U+20AC,U+2122,U+2191,U+2193,U+2212,U+2215,U+FEFF,U+FFFD}
@font-face{font-family:"DM Sans";font-weight:700;font-style:normal;font-display:swap;src:url("/fonts/DMSans-700-latin-ext.woff2") format("woff2");unicode-range:U+0100-02BA,U+02BD-02C5,U+02C7-02CC,U+02CE-02D7,U+02DD-02FF,U+0304,U+0308,U+0329,U+1D00-1DBF,U+1E00-1E9F,U+1EF2-1EFF,U+2020,U+20A0-20AB,U+20AD-20C0,U+2113,U+2C60-2C7F,U+A720-A7FF}
:root{--sans:"DM Sans","Helvetica Neue",Arial,sans-serif;--serif:Newsreader,Georgia,"Times New Roman",serif;--display:"Bodoni Moda",Didot,"Bodoni 72",Georgia,serif}

*{box-sizing:border-box}html{-webkit-text-size-adjust:100%}body{margin:0;background:#fff}img{max-width:100%}.skip-link{position:absolute;left:-9999px;top:0}.skip-link:focus{left:8px;top:8px;z-index:100;background:#fff;color:#111;padding:8px 12px}
/* Generated by scripts/make-pages29.mjs from TCR Design's 29 Oct 2026 handover (Gravity, Founder and Editor, Culture Lab). Do not edit by hand; change the handover and run the script.
   Each page's CSS is the handover CSS in its own load order, with every selector prefixed by that page's root (.p29-gravity, .p29-founder, .p29-lab), so it cannot touch the rest of the site. */

/* ---- gravity-integrated ---- */
.p29-gravity h1,.p29-gravity h2,.p29-gravity h3,.p29-gravity h4{font-family:inherit;letter-spacing:normal;margin:0;font-size:inherit}
.p29-gravity p{line-height:inherit}
.p29-gravity .eyebrow{color:inherit}
.p29-gravity{--paper:#faf8f2;--ink:#17213c;--rule:#d6d3ca;--navy:#152149;--gold:#e6bf54;--sage:#30483e;--muted:#5a5b59}
.p29-gravity *{box-sizing:border-box}
.p29-gravity .p29-body{margin:0;background:var(--paper);color:var(--ink);font:21px/1.45 Newsreader,Georgia,serif!important}
.p29-gravity img{display:block;max-width:100%;height:auto}
.p29-gravity a{color:inherit;text-decoration:none}
.p29-gravity button,.p29-gravity input,.p29-gravity textarea,.p29-gravity select{font:inherit!important}
.p29-gravity button,.p29-gravity a,.p29-gravity summary{-webkit-tap-highlight-color:transparent}
.p29-gravity a:focus-visible,.p29-gravity button:focus-visible,.p29-gravity summary:focus-visible,.p29-gravity input:focus-visible,.p29-gravity textarea:focus-visible,.p29-gravity select:focus-visible{outline:3px solid #a44b32;outline-offset:5px}
.p29-gravity a:hover{text-decoration:underline;text-underline-offset:5px}
.p29-gravity h1,.p29-gravity h2,.p29-gravity h3,.p29-gravity h4,.p29-gravity p{margin-top:0}
.p29-gravity h1,.p29-gravity h2{font-family:"Bodoni Moda",Georgia,serif!important;font-weight:400!important;letter-spacing:-.035em;line-height:1.08!important}
.p29-gravity h1{font-size:clamp(44px,5.3vw,76px)!important;margin-bottom:28px}
.p29-gravity h2{font-size:clamp(34px,3.5vw,50px)!important;margin-bottom:24px}
.p29-gravity h3{font-weight:400!important;font-size:29px!important;line-height:1.12!important;margin-bottom:16px}
.p29-gravity p{margin-bottom:20px}
.p29-gravity em{font-weight:400!important}
.p29-gravity .wrap{max-width:1184px;margin:auto;padding:0 32px}
.p29-gravity .section{padding:80px 0;border-top:1px solid var(--rule)}
.p29-gravity .eyebrow{font:600 12px/1.5 "DM Sans",Arial,sans-serif!important;letter-spacing:.14em;text-transform:uppercase;margin-bottom:18px}
.p29-gravity .muted{color:var(--muted)}
.p29-gravity .intro{font-size:25px!important;line-height:1.4!important}
.p29-gravity .measure{max-width:690px}
.p29-gravity .section-top{display:flex;justify-content:space-between;align-items:end;gap:32px;margin-bottom:32px}
.p29-gravity .section-top h2{margin:0}
.p29-gravity .section-top p{max-width:345px;font-size:20px!important;margin:0}
.p29-gravity .review-bar{background:#f0eee7;color:#5a5b59;display:flex;justify-content:space-between;padding:10px 32px;font:12px/1.5 "DM Sans",sans-serif!important;letter-spacing:.09em;border-bottom:1px solid var(--rule)}
.p29-gravity .review-bar nav{display:flex;gap:20px;letter-spacing:0}
.p29-gravity .review-bar i{font-style:normal!important;padding:0 5px}
.p29-gravity .site-head{max-width:1440px;margin:auto;display:flex;align-items:center;justify-content:space-between;padding:24px 40px;gap:24px}
.p29-gravity .site-head nav{display:flex;align-items:center;gap:28px;font:600 12px/1.5 "DM Sans",sans-serif!important;letter-spacing:.03em}
.p29-gravity .gravity-brand{display:flex;align-items:center;gap:14px;font-size:25px!important}
.p29-gravity .gravity-brand img{width:23px;height:38px;object-fit:contain}
.p29-gravity .gravity-head{background:var(--navy);color:var(--paper);border-bottom:1px solid #ffffff25}
.p29-gravity .small-button{padding:12px 17px;border:1px solid currentColor}
.p29-gravity .tcr-brand{font-size:32px!important;line-height:1.1!important}
.p29-gravity .tcr-brand em{font-size:19px!important;white-space:nowrap}
.p29-gravity .editorial-head{border-bottom:1px solid var(--ink)}
.p29-gravity .button{display:inline-flex;align-items:center;justify-content:center;gap:22px;min-height:49px;padding:15px 23px;background:var(--ink);color:var(--paper);font:600 12px/1.5 "DM Sans",sans-serif!important;letter-spacing:.08em;text-transform:uppercase;border:1px solid var(--ink);cursor:pointer}
.p29-gravity .button:hover{text-decoration:none;filter:brightness(1.12)}
.p29-gravity .button.light{background:var(--gold);color:var(--navy);border-color:var(--gold)}
.p29-gravity .button.sage{background:var(--sage);border-color:var(--sage)}
.p29-gravity .text-link{display:inline-block;border-bottom:1px solid currentColor;padding:5px 0;font:600 12px/1.5 "DM Sans",sans-serif!important;letter-spacing:.07em;text-transform:uppercase}
.p29-gravity .text-link span{margin-left:14px}
.p29-gravity .actions{display:flex;align-items:center;gap:25px;flex-wrap:wrap;margin-top:30px}
.p29-gravity .gravity-hero{background:var(--navy);color:var(--paper);padding:70px 0 64px}
.p29-gravity .gravity-hero .eyebrow{color:var(--gold)}
.p29-gravity .gravity-hero .hero-grid{display:grid;grid-template-columns:1.45fr .65fr;gap:70px;align-items:end}
.p29-gravity .gravity-hero h1{max-width:810px}
.p29-gravity .gravity-hero .intro{max-width:680px}
.p29-gravity .hero-aside{border-top:1px solid #ffffff60;padding:24px 0 4px;color:#e0e2ea;font-size:21px!important}
.p29-gravity .hero-aside strong{display:block;color:var(--gold);font:600 12px "DM Sans",sans-serif!important;letter-spacing:.12em;text-transform:uppercase;margin-bottom:18px}
.p29-gravity .hero-capabilities{display:flex;gap:34px;margin-top:42px;border-top:1px solid #ffffff30;padding-top:22px;font:12px "DM Sans",sans-serif!important;letter-spacing:.12em;text-transform:uppercase}
.p29-gravity .hero-capabilities span:before{content:'↗';color:var(--gold);margin-right:12px}
.p29-gravity .feature{display:grid;grid-template-columns:1fr 1fr;gap:50px;align-items:center;padding:48px 0;border-top:1px solid var(--rule)}
.p29-gravity .feature.reverse .feature-image{order:2}
.p29-gravity .feature-image{background:#f2eee4}
.p29-gravity .feature-image img{aspect-ratio:3/2;object-fit:contain}
.p29-gravity .feature-copy h3{font:400 clamp(32px,3vw,43px)/1.12 "Bodoni Moda",Georgia,serif!important;letter-spacing:-.025em;margin-bottom:24px}
.p29-gravity .feature-copy p{max-width:530px}
.p29-gravity .cap-num{color:#797467;margin-right:18px}
.p29-gravity .feature details{margin-top:22px}
.p29-gravity details{border-top:1px solid var(--rule);border-bottom:1px solid var(--rule)}
.p29-gravity summary{list-style:none;cursor:pointer;display:flex;justify-content:space-between;align-items:center;gap:20px;padding:17px 0;font:600 12px/1.5 "DM Sans",sans-serif!important;text-transform:uppercase;letter-spacing:.07em}
.p29-gravity summary::-webkit-details-marker{display:none}
.p29-gravity summary span{font-size:19px!important;font-weight:400!important}
.p29-gravity details[open] summary span{transform:rotate(45deg)}
.p29-gravity .detail-body{font-size:19px!important;padding-bottom:20px;line-height:1.5!important}
.p29-gravity .detail-body p:last-child{margin-bottom:0}
.p29-gravity .detail-body .small{font:12px/1.5 "DM Sans",sans-serif!important;color:var(--muted);margin-top:18px}
.p29-gravity .four-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:30px}
.p29-gravity .step{border-top:2px solid var(--ink);padding-top:20px}
.p29-gravity .step-number{font:12px "DM Sans",sans-serif!important;color:#8e6b37;display:block;margin-bottom:18px}
.p29-gravity .step p{font-size:20px!important}
.p29-gravity .portfolio{display:grid;grid-template-columns:repeat(3,1fr);gap:38px 28px}
.p29-gravity .portfolio article{border-bottom:1px solid var(--rule);display:flex;flex-direction:column}
.p29-gravity .portfolio img{aspect-ratio:3/2;object-fit:contain;background:#f5f0e7;margin-bottom:23px}
.p29-gravity .portfolio h3{font-size:27px!important}
.p29-gravity .portfolio p{font-size:20px!important}
.p29-gravity .portfolio .eyebrow{font-size:12px!important;line-height:1.5!important;margin-bottom:12px}
.p29-gravity .portfolio details{margin-top:auto;border-bottom:0}
.p29-gravity .two-col{display:grid;grid-template-columns:1fr 1fr;gap:64px}
.p29-gravity .cap-list{list-style:none;padding:0;margin:0}
.p29-gravity .cap-list li{padding:19px 0;border-top:1px solid var(--rule);font-size:24px!important;line-height:1.3!important}
.p29-gravity .cap-list li:last-child{border-bottom:1px solid var(--rule)}
.p29-gravity .experience{background:#eeeae0}
.p29-gravity .experience p{font-size:27px!important;line-height:1.5!important;max-width:950px}
.p29-gravity .bridge-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:35px}
.p29-gravity .bridge-grid article{border-top:1px solid var(--rule);padding-top:22px}
.p29-gravity .bridge-grid .eyebrow{color:#8e6b37}
.p29-gravity .bridge-grid p{font-size:20px!important}
.p29-gravity .contact-band{padding:60px 0;background:var(--navy);color:var(--paper)}
.p29-gravity .contact-band .two-col{align-items:center}
.p29-gravity .contact-band p{color:#dfe1e9;font-size:23px!important}
.p29-gravity .contact-band h2{font-size:49px!important}
.p29-gravity .site-footer{padding:40px;display:flex;justify-content:space-between;gap:36px;border-top:1px solid var(--rule)}
.p29-gravity .site-footer p{font-size:17px!important;margin:12px 0 0;color:var(--muted)}
.p29-gravity .p29-footer-name{font-size:25px!important}
.p29-gravity .site-footer nav{display:flex;gap:24px;flex-wrap:wrap;align-items:start;font:12px "DM Sans",sans-serif!important}
.p29-gravity .founder-hero{display:grid;grid-template-columns:1.3fr .7fr;gap:74px;padding:64px 0;align-items:center}
.p29-gravity .founder-hero h1{font-size:clamp(43px,4.6vw,66px)!important}
.p29-gravity .portrait{margin:0}
.p29-gravity .portrait img{width:100%;max-height:600px;object-fit:contain;object-position:center}
.p29-gravity .portrait figcaption{font:12px/1.5 "DM Sans",sans-serif!important;color:var(--muted);margin-top:13px;letter-spacing:.07em}
.p29-gravity .credentials{display:flex;gap:30px;border-top:1px solid var(--rule);padding-top:22px;margin-top:30px}
.p29-gravity .credentials div{font:12px/1.4 "DM Sans",sans-serif!important;text-transform:uppercase;letter-spacing:.07em}
.p29-gravity .credentials b{display:block;font:400 35px/1 Newsreader,serif!important;letter-spacing:0;margin-bottom:7px}
.p29-gravity .case-decision{display:grid;grid-template-columns:repeat(3,1fr);gap:28px}
.p29-gravity .case-decision img{aspect-ratio:3/2;object-fit:contain;background:#f4efe5}
.p29-gravity .case-decision article>div{padding:25px 0}
.p29-gravity .case-decision h3{font-size:30px!important}
.p29-gravity .case-decision p{font-size:20px!important}
.p29-gravity .case-decision .eyebrow{font-size:12px!important}
.p29-gravity .case-decision .attribution{color:#6c675f;display:block;margin-top:7px}
.p29-gravity .culture-panel{background:#efe9dc}
.p29-gravity .pullquote{font:400 48px/1.15 "Bodoni Moda",Georgia,serif!important;margin:0}
.p29-gravity .reading-list a{display:block;font-size:25px!important;padding:20px 0;border-top:1px solid #c9c2b5}
.p29-gravity .reading-list a:last-child{border-bottom:1px solid #c9c2b5}
.p29-gravity .reading-list small{display:block;font:12px "DM Sans",sans-serif!important;margin-bottom:8px;letter-spacing:.1em}
.p29-gravity .questions{display:grid;grid-template-columns:repeat(3,1fr);gap:40px}
.p29-gravity .questions h3{font:400 33px/1.15 "Bodoni Moda",Georgia,serif!important}
.p29-gravity .record-intro{max-width:730px;font-size:24px!important}
.p29-gravity .timeline-row{display:grid;grid-template-columns:150px 1fr;gap:35px;padding:24px 0;border-top:1px solid var(--rule)}
.p29-gravity .timeline-row .year{font:12px/1.5 "DM Sans",sans-serif!important;text-transform:uppercase;letter-spacing:.05em}
.p29-gravity .timeline-row h3{font-size:25px!important;margin-bottom:8px}
.p29-gravity .timeline-row p{font-size:20px!important;color:var(--muted);max-width:730px;margin-bottom:0}
.p29-gravity .brands-list{display:grid;grid-template-columns:1fr 1fr;gap:26px 60px}
.p29-gravity .brands-list article{border-top:1px solid var(--rule);padding-top:20px}
.p29-gravity .brands-list article:last-child{grid-column:1/-1}
.p29-gravity .brands-list p{font-size:23px!important}
.p29-gravity .life-grid{display:grid;grid-template-columns:.8fr 1.2fr;align-items:center;gap:70px}
.p29-gravity .life-grid img{max-height:500px;width:100%;object-fit:contain}
.p29-gravity .life-grid p{font-size:27px!important;line-height:1.45!important}
.p29-gravity .route-links{display:grid;grid-template-columns:1fr 1fr;gap:24px;margin-top:35px}
.p29-gravity .route-links a{border:1px solid var(--rule);padding:28px}
.p29-gravity .route-links h3{margin-bottom:10px}
.p29-gravity .route-links p{font-size:20px!important;margin:0}
.p29-gravity .lab-hero{display:grid;grid-template-columns:1.15fr .85fr;align-items:center;gap:60px;padding:70px 0}
.p29-gravity .lab-hero h1{font-size:clamp(48px,5.9vw,80px)!important}
.p29-gravity .lab-hero img{aspect-ratio:3/2;object-fit:cover;object-position:right}
.p29-gravity .p29-lab-page{--ink:#283f35}
.p29-gravity .lab-hero .eyebrow{color:#8a5e41}
.p29-gravity .lab-hero .intro{max-width:630px}
.p29-gravity .lab-questions{display:grid;grid-template-columns:repeat(3,1fr);gap:40px}
.p29-gravity .lab-questions article{border-top:2px solid var(--ink);padding-top:22px}
.p29-gravity .lab-questions h3{font-size:28px!important}
.p29-gravity .worked{background:#e8ece3}
.p29-gravity .worked-grid{display:grid;grid-template-columns:.85fr 1.15fr;gap:70px}
.p29-gravity .example-paper{background:#faf8f2;padding:40px;box-shadow:8px 9px 0 #283f3515;border:1px solid #cdd3c8}
.p29-gravity .example-paper h3{font-size:32px!important}
.p29-gravity .example-line{border-top:1px solid var(--rule);padding:20px 0}
.p29-gravity .example-line:last-child{padding-bottom:0}
.p29-gravity .example-line .eyebrow{margin-bottom:8px}
.p29-gravity .example-line p{font-size:20px!important;margin-bottom:0}
.p29-gravity .offer-primary{display:grid;grid-template-columns:1fr 1fr;gap:65px;padding:40px;background:#e8ece3;border-top:3px solid var(--sage);margin-bottom:25px}
.p29-gravity .offer-primary h3{font:400 42px/1.1 "Bodoni Moda",Georgia,serif!important}
.p29-gravity .offer-primary li,.p29-gravity .offer-secondary li{font-size:20px!important;padding-bottom:8px}
.p29-gravity .offer-primary ul,.p29-gravity .offer-secondary ul{padding-left:20px;margin-bottom:0}
.p29-gravity .offer-primary .eyebrow{color:#755538}
.p29-gravity .offer-secondary{display:grid;grid-template-columns:1fr 1fr;gap:28px}
.p29-gravity .offer-secondary article{padding:30px;border:1px solid var(--rule)}
.p29-gravity .duration{font:12px/1.5 "DM Sans",sans-serif!important;letter-spacing:.08em;text-transform:uppercase}
.p29-gravity .offer-secondary h3{font-size:30px!important}
.p29-gravity .offer-secondary .text-link{margin-top:20px}
.p29-gravity .lab-method .four-grid h3{font-size:26px!important}
.p29-gravity .profile-strip{display:grid;grid-template-columns:170px 1fr;gap:35px;align-items:center}
.p29-gravity .profile-strip img{width:170px;height:190px;object-fit:contain}
.p29-gravity .profile-strip p{font-size:23px!important;max-width:650px}
.p29-gravity .enquiry-grid{display:grid;grid-template-columns:.8fr 1.2fr;gap:75px}
.p29-gravity .enquiry-grid label{display:block;font:600 12px/1.5 "DM Sans",sans-serif!important;margin:0 0 10px}
.p29-gravity .enquiry-grid select,.p29-gravity .enquiry-grid textarea{width:100%;background:#fffdf7;border:1px solid #929b90;border-radius:0;padding:15px;color:var(--ink);font:19px/1.4 Newsreader,serif!important;margin-bottom:26px}
.p29-gravity .enquiry-grid textarea{resize:vertical;min-height:160px}
.p29-gravity .form-note{font:12px/1.6 "DM Sans",sans-serif!important;color:var(--muted);margin-top:17px}
.p29-gravity .mail-draft{margin-top:20px;border-top:1px solid var(--rule);padding-top:20px}
.p29-gravity .skip{position:fixed;left:10px;top:-100px;z-index:99;background:#fff;padding:10px}
.p29-gravity .skip:focus{top:10px}
@media(min-width:1500px){.p29-gravity .site-head{max-width:1320px}}
@media(max-width:900px){.p29-gravity .site-head{padding:22px 24px}.p29-gravity .site-head nav{gap:18px}.p29-gravity .gravity-hero .hero-grid{gap:35px;grid-template-columns:1.3fr .7fr}.p29-gravity .four-grid{grid-template-columns:1fr 1fr}.p29-gravity .portfolio{grid-template-columns:1fr 1fr}.p29-gravity .founder-hero{gap:35px}.p29-gravity .case-decision{gap:20px}.p29-gravity .founder-hero h1{font-size:48px!important}.p29-gravity .lab-hero{gap:25px}.p29-gravity .two-col,.p29-gravity .worked-grid,.p29-gravity .enquiry-grid{gap:35px}.p29-gravity .feature{gap:30px}.p29-gravity .site-footer{padding:32px 24px;flex-direction:column}.p29-gravity .offer-primary{gap:30px;padding:30px}}
@media(max-width:640px){.p29-gravity .p29-body{font-size:20px!important}.p29-gravity .wrap{padding:0 22px}.p29-gravity .review-bar{padding:9px 15px;font-size:12px!important;gap:8px}.p29-gravity .review-bar nav{gap:12px;font-size:12px!important}.p29-gravity .site-head{padding:20px 22px;display:block}.p29-gravity .site-head nav{margin-top:20px;gap:20px;flex-wrap:wrap;font-size:12px!important}.p29-gravity .tcr-brand{font-size:29px!important}.p29-gravity .gravity-brand{font-size:23px!important}.p29-gravity .site-head .small-button{padding:8px 10px}.p29-gravity .gravity-hero{padding:40px 0}.p29-gravity .gravity-hero .hero-grid,.p29-gravity .founder-hero,.p29-gravity .lab-hero,.p29-gravity .feature,.p29-gravity .two-col,.p29-gravity .worked-grid,.p29-gravity .enquiry-grid,.p29-gravity .life-grid,.p29-gravity .offer-primary{grid-template-columns:1fr;gap:30px}.p29-gravity .gravity-hero h1{font-size:47px!important}.p29-gravity .intro{font-size:24px!important}.p29-gravity .hero-aside{padding-top:20px}.p29-gravity .hero-capabilities{gap:21px;font-size:12px!important;margin-top:28px}.p29-gravity .section{padding:48px 0}.p29-gravity .section-top{display:block;margin-bottom:25px}.p29-gravity .section-top p{margin-top:18px;max-width:none}.p29-gravity .feature{padding:32px 0}.p29-gravity .feature.reverse .feature-image{order:0}.p29-gravity .feature-copy h3{font-size:35px!important}.p29-gravity .feature-copy p{font-size:21px!important}.p29-gravity .feature-image img{width:100%}.p29-gravity .portfolio,.p29-gravity .case-decision,.p29-gravity .questions,.p29-gravity .lab-questions,.p29-gravity .brands-list,.p29-gravity .bridge-grid,.p29-gravity .offer-secondary,.p29-gravity .route-links{grid-template-columns:1fr}.p29-gravity .portfolio{gap:35px}.p29-gravity .portfolio article{padding-bottom:0}.p29-gravity .portfolio h3{font-size:29px!important}.p29-gravity .four-grid{gap:28px 22px}.p29-gravity .step h3{font-size:25px!important}.p29-gravity .step p{font-size:19px!important}.p29-gravity .contact-band{padding:45px 0}.p29-gravity .contact-band h2{font-size:39px!important}.p29-gravity .contact-band p{font-size:22px!important}.p29-gravity .founder-hero{padding:40px 0}.p29-gravity .founder-hero h1{font-size:46px!important}.p29-gravity .founder-hero .portrait{max-width:330px;margin:auto}.p29-gravity .credentials{gap:22px}.p29-gravity .credentials b{font-size:31px!important}.p29-gravity .case-decision article>div{padding:22px 0}.p29-gravity .pullquote{font-size:39px!important}.p29-gravity .questions{gap:20px}.p29-gravity .questions h3{font-size:31px!important}.p29-gravity .timeline-row{grid-template-columns:1fr;gap:10px}.p29-gravity .brands-list article:last-child{grid-column:auto}.p29-gravity .life-grid{gap:25px}.p29-gravity .life-grid img{max-height:420px}.p29-gravity .life-grid p{font-size:24px!important}.p29-gravity .lab-hero{padding:40px 0}.p29-gravity .lab-hero h1{font-size:52px!important}.p29-gravity .lab-hero img{max-height:300px;object-fit:contain}.p29-gravity .lab-questions{gap:25px}.p29-gravity .worked-grid{gap:30px}.p29-gravity .example-paper{padding:25px}.p29-gravity .offer-primary{padding:25px}.p29-gravity .offer-primary h3{font-size:36px!important}.p29-gravity .offer-secondary article{padding:24px}.p29-gravity .profile-strip{grid-template-columns:100px 1fr;gap:20px;align-items:start}.p29-gravity .profile-strip img{width:100px;height:140px}.p29-gravity .profile-strip h2{font-size:31px!important}.p29-gravity .profile-strip p{font-size:20px!important}.p29-gravity .site-footer nav{gap:20px}.p29-gravity .route-links a{padding:24px}.p29-gravity .lab-method .four-grid{grid-template-columns:1fr}.p29-gravity .lab-method .step{padding-top:18px}}
@media(prefers-reduced-motion:reduce){.p29-gravity *{animation:none!important;transition:none!important}}
.p29-gravity .section.wrap{padding-left:32px;padding-right:32px}
@media(max-width:640px){.p29-gravity .section.wrap{padding-left:22px;padding-right:22px}}
.p29-gravity .wrap.founder-hero,.p29-gravity .wrap.lab-hero{padding-left:32px;padding-right:32px}
@media(max-width:640px){.p29-gravity .wrap.founder-hero,.p29-gravity .wrap.lab-hero{padding-left:22px;padding-right:22px}.p29-gravity .founder-hero h1{font-size:43px!important}.p29-gravity .gravity-hero .hero-capabilities{gap:16px;font-size:12px!important}}
.p29-gravity .brands-list{grid-template-columns:1fr}
.p29-gravity .brands-list article,.p29-gravity .brands-list article:last-child{display:grid;grid-template-columns:240px 1fr;gap:32px;align-items:center;grid-column:auto;padding:22px 0}
.p29-gravity .brand-collage{width:240px;aspect-ratio:3/2;object-fit:contain}
.p29-gravity .brands-list article p:last-child{margin-bottom:0}
@media(max-width:640px){.p29-gravity .brands-list article,.p29-gravity .brands-list article:last-child{grid-template-columns:110px 1fr;gap:20px}.p29-gravity .brand-collage{width:110px}.p29-gravity .brands-list p{font-size:20px!important}}
.p29-gravity .case-evidence{border-left:2px solid #b9a06a;padding-left:18px;margin-top:24px}
.p29-gravity .case-evidence strong{font-size:27px!important;font-weight:400!important;display:block}
.p29-gravity .case-evidence span{font:12px/1.6 "DM Sans",sans-serif!important;color:var(--muted);display:block;margin-top:6px}
.p29-gravity .earlier-work .portfolio{grid-template-columns:repeat(2,1fr)}
@media(max-width:640px){.p29-gravity .earlier-work .portfolio{grid-template-columns:1fr}}
.p29-gravity .film-layout{display:grid;grid-template-columns:1.55fr .85fr;gap:32px;align-items:start}
.p29-gravity .film-screen{aspect-ratio:16/9;background:#e7e2d8;position:relative;overflow:hidden}
.p29-gravity .film-poster{display:block;position:relative;padding:0;border:0;width:100%;height:100%;cursor:pointer;background:transparent}
.p29-gravity .film-poster img{width:100%;height:100%;object-fit:cover}
.p29-gravity .film-poster:after{content:'';position:absolute;inset:0;background:linear-gradient(transparent,#15214955)}
.p29-gravity .film-play{position:absolute;z-index:1;left:50%;top:50%;transform:translate(-50%,-50%);width:70px;height:70px;border-radius:50%;background:var(--paper);color:var(--navy);display:grid;place-items:center;font:25px/1 Arial,sans-serif!important;box-shadow:0 2px 20px #0003}
.p29-gravity .film-screen iframe{width:100%;height:100%;border:0;display:block}
.p29-gravity .film-current-brand{margin:23px 0 10px}
.p29-gravity .film-current-title{font-size:30px!important;margin-bottom:13px}
.p29-gravity .film-youtube{font-size:12px!important}
.p29-gravity .film-playlist{display:grid;gap:0;border-top:1px solid var(--rule)}
.p29-gravity .film-choice{display:grid;grid-template-columns:95px 1fr 16px;gap:13px;align-items:center;text-align:left;border:0;border-bottom:1px solid var(--rule);background:transparent;padding:16px 10px;cursor:pointer;color:var(--ink);width:100%;min-width:0}
.p29-gravity .film-choice>img{width:95px;aspect-ratio:16/9;object-fit:cover}
.p29-gravity .film-choice>span{min-width:0}
.p29-gravity .film-choice b{display:block;font:600 12px/1.4 "DM Sans",sans-serif!important;text-transform:uppercase;letter-spacing:.07em;margin-bottom:5px}
.p29-gravity .film-choice>span>span{display:block;font:19px/1.2 Newsreader,serif!important}
.p29-gravity .film-choice small{display:block;font:12px/1.4 "DM Sans",sans-serif!important;color:var(--muted);margin-top:6px}
.p29-gravity .film-choice i{font:12px "DM Sans",sans-serif!important;font-style:normal!important}
.p29-gravity .film-choice.active{background:#e9e4d8;box-shadow:inset 3px 0 var(--ink)}
.p29-gravity .film-choice:hover{background:#eeeae0}
.p29-gravity .film-status{font:12px/1.5 "DM Sans",sans-serif!important;color:var(--muted);margin:15px 0 0}
.p29-gravity .film-status:empty{display:none}
.p29-gravity .case-film-link{margin:0 0 24px}
.p29-gravity .founder-films .film-layout{grid-template-columns:1.1fr 1fr}
.p29-gravity .founder-films .film-playlist{grid-template-columns:1fr 1fr;column-gap:16px}
.p29-gravity .founder-films .film-choice{grid-template-columns:60px 1fr;gap:10px;padding:12px 8px}
.p29-gravity .founder-films .film-choice>img{width:60px}
.p29-gravity .founder-films .film-choice>span>span{font-size:16px!important}
.p29-gravity .founder-films .film-choice i{display:none}
@media(max-width:900px){.p29-gravity .film-layout,.p29-gravity .founder-films .film-layout{grid-template-columns:1fr}.p29-gravity .film-playlist{grid-template-columns:1fr 1fr;gap:0 18px}.p29-gravity .film-choice{grid-template-columns:75px 1fr 14px}.p29-gravity .film-choice>img{width:75px}}
@media(max-width:640px){.p29-gravity .film-layout,.p29-gravity .founder-films .film-layout{gap:24px}.p29-gravity .film-playlist,.p29-gravity .founder-films .film-playlist{grid-template-columns:1fr}.p29-gravity .film-choice,.p29-gravity .founder-films .film-choice{grid-template-columns:85px 1fr 16px;padding:14px 9px;gap:13px}.p29-gravity .film-choice>img,.p29-gravity .founder-films .film-choice>img{width:85px}.p29-gravity .founder-films .film-choice>span>span,.p29-gravity .film-choice>span>span{font-size:19px!important}.p29-gravity .founder-films .film-choice i{display:block}.p29-gravity .film-current-title{font-size:28px!important}.p29-gravity .film-play{width:60px;height:60px;font-size:22px!important}}
.p29-gravity .earlier-experience{background:#eee9de;border-top:1px solid #bfb5a2;border-bottom:1px solid #bfb5a2}
.p29-gravity .earlier-cases{display:grid;grid-template-columns:repeat(3,1fr);gap:28px}
.p29-gravity .earlier-cases article{border-top:1px solid #bfb5a2;padding-top:20px}
.p29-gravity .earlier-cases article>img{aspect-ratio:3/2;object-fit:contain;width:100%;margin-bottom:24px}
.p29-gravity .earlier-cases article h3{font-size:30px!important}
.p29-gravity .earlier-cases article p{font-size:20px!important}
.p29-gravity .earlier-tag{display:block;color:#765c3a;font-size:12px!important;margin-top:5px}
.p29-gravity .case-attribution{border-top:1px solid #cfc5b5;margin:20px 0 18px;padding-top:15px}
.p29-gravity .case-attribution div{margin-bottom:12px}
.p29-gravity .case-attribution dt{font:12px/1.5 "DM Sans",sans-serif!important;text-transform:uppercase;letter-spacing:.08em;color:#625d52}
.p29-gravity .case-attribution dd{font:19px/1.4 Newsreader,serif!important;margin:4px 0 0}
.p29-gravity .earlier-film-block{margin-top:42px;border-top:1px solid #bfb5a2;padding-top:34px}
.p29-gravity .earlier-film-block h3{font:400 36px/1.1 "Bodoni Moda",serif!important;margin-bottom:0}
.p29-gravity .earlier-close{display:flex;align-items:center;justify-content:space-between;gap:24px;border-top:1px solid #cfc5b5;margin-top:35px;padding-top:25px}
.p29-gravity .earlier-close p{margin-bottom:0;font-size:20px!important}
.p29-gravity .earlier-experience .film-choice.active{background:#ddd4c4}
.p29-gravity .earlier-experience .film-choice:hover{background:#e7dfd0}
.p29-gravity .earlier-film-gallery .film-layout{grid-template-columns:1.35fr 1fr}
@media(max-width:900px){.p29-gravity .earlier-cases{gap:20px}.p29-gravity .earlier-film-gallery .film-layout{grid-template-columns:1fr}.p29-gravity .gravity-head nav{gap:16px}.p29-gravity .earlier-close{align-items:start}}
@media(max-width:640px){.p29-gravity .earlier-cases{grid-template-columns:1fr;gap:25px}.p29-gravity .earlier-cases article{display:grid;grid-template-columns:1fr;gap:0}.p29-gravity .earlier-cases article h3{font-size:30px!important}.p29-gravity .earlier-film-block h3{font-size:31px!important}.p29-gravity .earlier-close{display:block}.p29-gravity .earlier-close .text-link{margin-top:18px}.p29-gravity .gravity-head nav{gap:14px}}
.p29-gravity .p29-gravity-page .gravity-hero .hero-grid{align-items: center}
.p29-gravity .p29-gravity-page .hero-mark{display: flex;align-items: center;justify-content: center;min-height: 300px}
.p29-gravity .p29-gravity-page .hero-mark img{width: min(100%,300px);height: auto}
@media (max-width: 640px){.p29-gravity .p29-gravity-page .hero-mark{min-height: 0;padding: 10px 0 4px}.p29-gravity .p29-gravity-page .hero-mark img{width: 190px}}
.p29-gravity .founder-v2-hero h1{font-size:clamp(42px,4.3vw,64px)!important;line-height:1.03!important;letter-spacing:-.025em;margin-bottom:28px}
.p29-gravity .founder-v2-hero p:not(.eyebrow){font:22px/1.5 Newsreader,serif!important;margin-bottom:19px}
.p29-gravity .founder-v2-hero{align-items:start;gap:58px}
.p29-gravity .founder-v2-hero .portrait{position:sticky;top:24px}
.p29-gravity .culture-v2-intro{max-width:850px}
.p29-gravity .culture-v2-intro h2{margin-bottom:28px}
.p29-gravity .culture-v2-intro>p:not(.eyebrow){font:23px/1.5 Newsreader,serif!important}
.p29-gravity .inline-reading-list{margin-top:38px}
.p29-gravity .inline-essay{border-top:1px solid var(--rule)}
.p29-gravity .inline-essay:last-child{border-bottom:1px solid var(--rule)}
.p29-gravity .inline-essay>summary{display:flex;justify-content:space-between;gap:25px;padding:25px 0;list-style:none;cursor:pointer}
.p29-gravity .inline-essay>summary::-webkit-details-marker{display:none}
.p29-gravity .inline-essay>summary small{display:block;font:600 12px/1.5 "DM Sans",sans-serif!important;text-transform:uppercase;letter-spacing:.1em;margin-bottom:9px}
.p29-gravity .inline-essay>summary>span>span{font:30px/1.15 Newsreader,serif!important}
.p29-gravity .inline-essay>summary>b{font:600 12px/1.5 "DM Sans",sans-serif!important;text-transform:uppercase;white-space:nowrap;align-self:center}
.p29-gravity .inline-essay>summary i{font:22px "DM Sans",sans-serif!important;margin-left:12px;display:inline-block;font-style:normal!important}
.p29-gravity .inline-essay[open]>summary i{transform:rotate(45deg)}
.p29-gravity .essay-body{max-width:790px;padding:5px 0 28px}
.p29-gravity .essay-body>p{font:22px/1.6 Newsreader,serif!important}
.p29-gravity .article-sources{border-top:1px solid var(--rule);margin-top:30px;padding-top:20px}
.p29-gravity .article-sources h4,.p29-gravity .article-sources a{font:12px/1.6 "DM Sans",sans-serif!important}
.p29-gravity .article-sources li{margin-bottom:8px}
.p29-gravity .founder-case{border-top:1px solid var(--rule)}
.p29-gravity .founder-case:last-child{border-bottom:1px solid var(--rule)}
.p29-gravity .founder-case>summary{display:grid;grid-template-columns:210px 1fr;gap:35px;padding:28px 0;list-style:none;cursor:pointer}
.p29-gravity .founder-case>summary::-webkit-details-marker{display:none}
.p29-gravity .founder-case>summary>img{width:100%;aspect-ratio:3/2;object-fit:contain}
.p29-gravity .case-summary-copy{display:block;align-self:center}
.p29-gravity .case-summary-copy .eyebrow{display:block;margin:0 0 12px}
.p29-gravity .case-name{display:block;font:36px/1.1 Newsreader,serif!important;margin-bottom:12px}
.p29-gravity .case-hook{display:block;font:22px/1.4 Newsreader,serif!important;max-width:650px}
.p29-gravity .case-expand{display:flex;gap:22px;align-items:center;font:600 12px/1.5 "DM Sans",sans-serif!important;text-transform:uppercase;margin-top:20px}
.p29-gravity .case-expand>span{font-size:24px!important;display:inline-block}
.p29-gravity .founder-case[open] .case-expand>span{transform:rotate(45deg)}
.p29-gravity .case-expanded{display:grid;grid-template-columns:1fr 1.12fr;gap:42px;padding:5px 0 42px}
.p29-gravity .case-story p{font:21px/1.5 Newsreader,serif!important}
.p29-gravity .case-story .case-credit{font:12px/1.6 "DM Sans",sans-serif!important;border-bottom:1px solid var(--rule);padding-bottom:16px;margin-bottom:24px}
.p29-gravity .case-proof{display:grid;grid-template-columns:1fr 1fr;gap:20px;margin-top:28px}
.p29-gravity .case-proof div{border-top:1px solid var(--rule);padding-top:15px}
.p29-gravity .case-proof dt{font:32px/1.1 Newsreader,serif!important}
.p29-gravity .case-proof dd{font:12px/1.5 "DM Sans",sans-serif!important;margin:8px 0 0}
.p29-gravity .case-films-right{display:grid;gap:28px;align-content:start}
.p29-gravity .embedded-case-film h4{font:24px/1.2 Newsreader,serif!important;margin:14px 0 9px}
.p29-gravity .film-fallback{font:12px/1.5 "DM Sans",sans-serif!important;text-decoration:underline}
.p29-gravity .embedded-case-film .film-screen{aspect-ratio:16/9}
.p29-gravity .embedded-case-film .film-poster img{display:block;width:100%;height:100%;object-fit:cover;object-position:center}
.p29-gravity .restored-role{border-top:1px solid var(--rule)}
.p29-gravity .restored-role>summary{display:grid;grid-template-columns:130px 1fr 110px;gap:25px;list-style:none;cursor:pointer;padding:27px 0;align-items:start}
.p29-gravity .restored-role>summary::-webkit-details-marker{display:none}
.p29-gravity .restored-role .year{font:12px/1.5 "DM Sans",sans-serif!important}
.p29-gravity .role-name{display:block;font:28px/1.15 Newsreader,serif!important}
.p29-gravity .role-metric{display:block;font:12px/1.6 "DM Sans",sans-serif!important;color:var(--muted);margin-top:10px}
.p29-gravity .role-expand{font:600 12px/1.5 "DM Sans",sans-serif!important;text-transform:uppercase}
.p29-gravity .role-expand b{display:inline-block;font-size:23px!important;margin-left:7px}
.p29-gravity .restored-role[open] .role-expand b{transform:rotate(45deg)}
.p29-gravity .role-body{margin-left:155px;padding:0 0 30px;max-width:790px}
.p29-gravity .role-body p{font:21px/1.5 Newsreader,serif!important}
.p29-gravity .restored-subrole{margin-bottom:26px}
.p29-gravity .restored-subrole h4{font:27px/1.15 Newsreader,serif!important;margin:0 0 8px}
.p29-gravity .restored-subrole .role-metric{font:12px/1.5 "DM Sans",sans-serif!important}
.p29-gravity .brands-list .brand-collage{aspect-ratio:3/2;object-fit:cover}
.p29-gravity .brand-logo-row{display:flex;flex-wrap:wrap;gap:16px 22px;align-items:center;padding-top:20px;border-top:1px solid var(--rule);margin-top:20px}
.p29-gravity .brand-logo-row img{height:30px;max-width:110px;object-fit:contain}
.p29-gravity .founder-case>summary:focus-visible,.p29-gravity .restored-role>summary:focus-visible,.p29-gravity .inline-essay>summary:focus-visible{outline:2px solid var(--navy);outline-offset:5px}
@media(max-width:900px){.p29-gravity .founder-v2-hero{gap:32px}.p29-gravity .case-expanded{gap:28px}.p29-gravity .founder-case>summary{grid-template-columns:160px 1fr;gap:25px}}
@media(max-width:640px){.p29-gravity .founder-v2-hero h1{font-size:42px!important}.p29-gravity .founder-v2-hero p:not(.eyebrow){font-size:21px!important}.p29-gravity .founder-v2-hero .portrait{position:static}.p29-gravity .founder-case>summary{grid-template-columns:100px 1fr;gap:18px}.p29-gravity .case-name{font-size:28px!important}.p29-gravity .case-hook{font-size:20px!important}.p29-gravity .case-expanded{grid-template-columns:1fr}.p29-gravity .case-films-right{grid-row:auto}.p29-gravity .inline-essay>summary{display:block}.p29-gravity .inline-essay>summary>b{display:block;margin-top:15px}.p29-gravity .inline-essay>summary>span>span{font-size:27px!important}.p29-gravity .restored-role>summary{grid-template-columns:1fr;gap:10px}.p29-gravity .role-body{margin-left:0}.p29-gravity .role-name{font-size:27px!important}.p29-gravity .culture-v2-intro>p:not(.eyebrow){font-size:22px!important}}
.p29-gravity .founder-review-v2 .founder-case>summary,.p29-gravity .founder-review-v2 .inline-essay>summary,.p29-gravity .founder-review-v2 .restored-role>summary{text-transform:none;letter-spacing:normal}
.p29-gravity .founder-review-v2 details[open]>summary span{transform:none}
.p29-gravity .founder-review-v2 .founder-case .case-name{font-size:36px!important}
.p29-gravity .founder-review-v2 .founder-case .case-hook{font-size:22px!important}
.p29-gravity .founder-review-v2 .founder-case .eyebrow,.p29-gravity .founder-review-v2 .founder-case .attribution{font-size:12px!important}
.p29-gravity .founder-review-v2 .case-summary-copy .eyebrow{text-transform:uppercase;letter-spacing:.09em}
.p29-gravity .founder-review-v2 .case-expand{font-size:12px!important;font-weight:600!important}
.p29-gravity .founder-review-v2 .inline-essay summary>span{font-size:inherit!important}
.p29-gravity .founder-review-v2 .inline-essay summary>span>span{font-size:30px!important}
.p29-gravity .founder-review-v2 .restored-role .role-name{font-size:28px!important}
.p29-gravity .founder-review-v2 .restored-role .role-metric{font-size:12px!important}
.p29-gravity .founder-review-v2 .restored-role .year{font-size:12px!important}
.p29-gravity .founder-review-v2 .restored-role .role-expand{font-size:12px!important}
@media(max-width:640px){.p29-gravity .founder-review-v2 .founder-case .case-name{font-size:28px!important}.p29-gravity .founder-review-v2 .founder-case .case-hook{font-size:20px!important}.p29-gravity .founder-review-v2 .inline-essay summary>span>span{font-size:27px!important}}
.p29-gravity .founder-review-v2 .section-top .eyebrow{font:600 12px/1.5 "DM Sans",sans-serif!important;text-transform:uppercase;letter-spacing:.1em}
.p29-gravity .founder-review-v2 .culture-v2-intro p.eyebrow{font:600 12px/1.5 "DM Sans",sans-serif!important}
.p29-gravity .founder-review-v2 .brands-list article,.p29-gravity .founder-review-v2 .brands-list article:last-child{grid-template-columns:minmax(0,1.15fr) minmax(0,1fr);gap:42px;align-items:center;padding:32px 0}
.p29-gravity .founder-review-v2 .brand-collage{width:100%;height:auto;aspect-ratio:3/2;object-fit:cover}
.p29-gravity .founder-review-v2 .brands-list article>div>p.eyebrow{font:600 12px/1.5 "DM Sans",sans-serif!important;letter-spacing:.08em}
.p29-gravity .founder-review-v2 .brands-list article>div>p:not(.eyebrow){font:23px/1.5 Newsreader,serif!important}
.p29-gravity .founder-review-v2 .brand-logo-row{gap:18px 22px}
.p29-gravity .founder-review-v2 .brand-logo-row img{width:78px;height:34px;max-width:none;object-fit:contain}
.p29-gravity .founder-review-v2 .section.experience>.wrap>.eyebrow{font:600 12px/1.5 "DM Sans",sans-serif!important;letter-spacing:.1em}
@media(max-width:640px){.p29-gravity .founder-review-v2 .brands-list article,.p29-gravity .founder-review-v2 .brands-list article:last-child{grid-template-columns:1fr;gap:26px}.p29-gravity .founder-review-v2 .brand-logo-row{gap:15px}.p29-gravity .founder-review-v2 .brand-logo-row img{width:65px;height:30px}}
.p29-gravity .case-expanded:not(:has(.case-films-right)){grid-template-columns:1fr}
.p29-gravity .case-expanded:not(:has(.case-films-right)) .case-story{max-width:850px}
.p29-gravity .additional-brand-categories{display:grid;grid-template-columns:1fr 1fr;gap:24px 42px;margin-top:25px;border-top:1px solid var(--rule);padding-top:30px}
.p29-gravity .additional-brand-categories .eyebrow{font:600 12px/1.5 "DM Sans",sans-serif!important;letter-spacing:.08em}
.p29-gravity .additional-brand-categories p:not(.eyebrow){font:23px/1.5 Newsreader,serif!important}
@media(max-width:640px){.p29-gravity .additional-brand-categories{grid-template-columns:1fr}}
.p29-gravity .brand-group+.brand-group{border-top:1px solid var(--rule);margin-top:28px;padding-top:24px}
.p29-gravity .brand-group h3{font:600 12px/1.6 "DM Sans",sans-serif!important;letter-spacing:.08em;text-transform:uppercase;margin:0 0 14px}
.p29-gravity .brand-group p{font:23px/1.5 Newsreader,serif!important;margin-bottom:0}
.p29-gravity .founder-review-v2 .brands-list article{align-items:start}
.p29-gravity .founder-review-v2 .kolaveri-expanded{display:block;padding:5px 0 45px}
.p29-gravity .kolaveri-identity{display:flex;flex-wrap:wrap;gap:10px 22px;border-top:1px solid var(--rule);border-bottom:1px solid var(--rule);padding:15px 0;margin-bottom:30px;font:12px/1.6 "DM Sans",sans-serif!important}
.p29-gravity .kolaveri-overview{display:grid;grid-template-columns:1fr 1.12fr;gap:42px;align-items:start}
.p29-gravity .kolaveri-overview .case-story>.eyebrow{font:600 12px/1.5 "DM Sans",sans-serif!important;text-transform:uppercase;letter-spacing:.09em;margin:0 0 12px}
.p29-gravity .kolaveri-overview .case-story>.eyebrow:not(:first-child){margin-top:32px}
.p29-gravity .kolaveri-overview .case-story>h4,.p29-gravity .kolaveri-block>h4,.p29-gravity .kolaveri-results-head h4{font:34px/1.12 Newsreader,serif!important;margin:0 0 21px;letter-spacing:-.01em}
.p29-gravity .kolaveri-block{border-top:1px solid var(--rule);margin-top:38px;padding-top:30px;scroll-margin-top:80px}
.p29-gravity .kolaveri-block .eyebrow{font:600 12px/1.5 "DM Sans",sans-serif!important;letter-spacing:.09em;text-transform:uppercase;margin:0 0 12px}
.p29-gravity .kolaveri-platforms{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:30px;margin-top:28px}
.p29-gravity .kolaveri-platforms article{border-top:2px solid #b28c4c;padding-top:18px}
.p29-gravity .platform-number{font:12px/1.5 "DM Sans",sans-serif!important;color:var(--muted)}
.p29-gravity .kolaveri-platforms h5,.p29-gravity .kolaveri-metrics h5{font:26px/1.15 Newsreader,serif!important;margin:12px 0 17px}
.p29-gravity .kolaveri-platforms p,.p29-gravity .kolaveri-crossover p{font:21px/1.5 Newsreader,serif!important}
.p29-gravity .kolaveri-results-head{display:flex;justify-content:space-between;align-items:end;gap:25px}
.p29-gravity .kolaveri-results-head h4{margin-bottom:0}
.p29-gravity .reporting-window{font:12px/1.5 "DM Sans",sans-serif!important;color:var(--muted);margin-bottom:3px}
.p29-gravity .kolaveri-headline-results{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:25px;margin:30px 0}
.p29-gravity .kolaveri-headline-results>div{border-top:1px solid var(--rule);padding-top:20px}
.p29-gravity .kolaveri-headline-results dt{font:35px/1.1 Newsreader,serif!important;font-variant-numeric:tabular-nums;letter-spacing:-.025em}
.p29-gravity .kolaveri-headline-results dd{font:12px/1.6 "DM Sans",sans-serif!important;margin:12px 0 0;max-width:205px}
.p29-gravity .kolaveri-metrics{display:grid;grid-template-columns:1fr 1fr;gap:42px;margin-top:30px}
.p29-gravity .kolaveri-metrics dl>div{display:flex;justify-content:space-between;gap:22px;border-bottom:1px solid var(--rule);padding:12px 0;font:13px/1.5 "DM Sans",sans-serif!important}
.p29-gravity .kolaveri-metrics dt{max-width:70%}
.p29-gravity .kolaveri-metrics dd{margin:0;text-align:right;font-variant-numeric:tabular-nums}
.p29-gravity .kolaveri-block .case-proof{grid-template-columns:repeat(4,minmax(0,1fr));gap:25px}
.p29-gravity .kolaveri-block .case-proof dt{font-size:36px!important}
.p29-gravity .milestone-note{font:13px/1.6 "DM Sans",sans-serif!important;color:var(--muted);max-width:760px}
.p29-gravity .kolaveri-crossover>div{display:grid;grid-template-columns:1fr 1fr;gap:42px}
.p29-gravity .kolaveri-crossover{margin-bottom:0}
@media(max-width:900px){.p29-gravity .kolaveri-overview{gap:28px}.p29-gravity .kolaveri-headline-results{grid-template-columns:repeat(2,minmax(0,1fr))}.p29-gravity .kolaveri-platforms{gap:22px}}
@media(max-width:640px){.p29-gravity .kolaveri-overview{grid-template-columns:1fr}.p29-gravity .kolaveri-platforms,.p29-gravity .kolaveri-metrics,.p29-gravity .kolaveri-crossover>div{grid-template-columns:1fr;gap:20px}.p29-gravity .kolaveri-overview .case-story>h4,.p29-gravity .kolaveri-block>h4,.p29-gravity .kolaveri-results-head h4{font-size:30px!important}.p29-gravity .kolaveri-results-head{display:block}.p29-gravity .reporting-window{margin-top:14px}.p29-gravity .kolaveri-headline-results{gap:24px 18px}.p29-gravity .kolaveri-headline-results dt{font-size:29px!important}.p29-gravity .kolaveri-block .case-proof{grid-template-columns:1fr 1fr;gap:24px}.p29-gravity .kolaveri-metrics dl>div{font-size:12px!important}.p29-gravity .kolaveri-identity{gap:8px 16px}}
.p29-gravity .founder-review-v2 .film-poster img[src$="/pyovdYKHoyk.jpg"],.p29-gravity .founder-review-v2 .film-poster img[src$="/6xmWY-Jrb7k.jpg"]{transform:scale(1.2)}
.p29-gravity .founder-review-v2 .founder-case>summary>.case-preview-still{aspect-ratio:16/9;object-fit:cover}
.p29-gravity .pepsi-expanded .case-films-right>.case-credit{font:12px/1.6 "DM Sans",sans-serif!important;color:var(--muted);margin-top:0}
.p29-gravity .founder-review-v2 .case-expanded>.case-identity-fields{grid-column: 1 / -1}
.p29-gravity .founder-case>summary{grid-template-columns:330px minmax(0,1fr);gap:42px;padding:34px 0}
.p29-gravity .founder-case>summary>img{align-self:center}
@media(max-width:900px){.p29-gravity .founder-case>summary{grid-template-columns:230px minmax(0,1fr);gap:28px}}
@media(max-width:640px){.p29-gravity .founder-case>summary{grid-template-columns:135px minmax(0,1fr);gap:18px;padding:26px 0}}
.p29-gravity .founder-case>summary{grid-template-columns:minmax(0,1.12fr) minmax(0,1fr);gap:32px;padding:28px 0;align-items:center}
.p29-gravity .founder-review-v2 .kolaveri-expanded{padding:0 0 30px}
.p29-gravity .kolaveri-identity{padding:12px 0;margin-bottom:20px;gap:8px 20px}
.p29-gravity .kolaveri-overview{gap:32px}
.p29-gravity .kolaveri-overview .case-story>.eyebrow:not(:first-child){margin-top:24px}
.p29-gravity .kolaveri-overview .case-story>h4,.p29-gravity .kolaveri-block>h4,.p29-gravity .kolaveri-results-head h4{margin-bottom:16px}
.p29-gravity .kolaveri-overview .case-story>p:not(.eyebrow){margin:0 0 14px}
.p29-gravity .kolaveri-block{margin-top:28px;padding-top:22px}
.p29-gravity .kolaveri-platforms{gap:24px;margin-top:20px}
.p29-gravity .kolaveri-platforms article{padding-top:14px}
.p29-gravity .kolaveri-platforms h5,.p29-gravity .kolaveri-metrics h5{margin:10px 0 12px}
.p29-gravity .kolaveri-platforms p{margin:0 0 12px}
.p29-gravity .kolaveri-headline-results{margin:22px 0;gap:20px}
.p29-gravity .kolaveri-headline-results>div{padding-top:16px}
.p29-gravity .kolaveri-headline-results dd{margin-top:9px}
.p29-gravity .kolaveri-crossover>div{gap:32px}
@media(max-width:900px){.p29-gravity .founder-case>summary{grid-template-columns:minmax(0,1fr) minmax(0,1fr);gap:24px}.p29-gravity .kolaveri-overview{gap:24px}.p29-gravity .kolaveri-platforms{gap:18px}}
@media(max-width:640px){.p29-gravity .founder-case>summary{grid-template-columns:1fr;gap:16px;padding:24px 0}.p29-gravity .founder-case>summary>img{width:100%;margin:0}.p29-gravity .kolaveri-block{margin-top:24px;padding-top:19px}.p29-gravity .kolaveri-identity{margin-bottom:18px}}
.p29-gravity .p29-body{background:var(--paper)}
.p29-gravity .p29-gravity-page .gravity-hero{padding-bottom:76px}
.p29-gravity .p29-gravity-page .work-section{padding:82px 0}
.p29-gravity .p29-gravity-page .work-section+.work-section{border-top:1px solid var(--rule)}
.p29-gravity .p29-gravity-page .work-section.track-record{background:#f0ede6}
.p29-gravity .p29-gravity-page .work-intro{display:grid;grid-template-columns:minmax(0,1.25fr) minmax(260px,.75fr);gap:50px;align-items:end;margin-bottom:42px}
.p29-gravity .p29-gravity-page .work-intro h2{margin:0}
.p29-gravity .p29-gravity-page .work-intro>p{font:21px/1.5 Newsreader,serif!important;margin:0}
.p29-gravity .p29-gravity-page .founder-case-list{border-bottom:1px solid var(--rule)}
.p29-gravity .p29-gravity-page .founder-case:last-child{border-bottom:0}
.p29-gravity .compact-gravity-case{grid-template-columns:1fr!important}
.p29-gravity .compact-gravity-case .case-story{max-width:850px}
.p29-gravity .compact-gravity-case .case-story h4{font:34px/1.12 Newsreader,serif!important;margin:0 0 24px}
.p29-gravity .compact-gravity-case .case-story>.eyebrow:not(:first-child){margin-top:28px}
.p29-gravity .case-key-visual,.p29-gravity .google-play-visual{margin:0;border:1px solid var(--rule);background:#fff;overflow:hidden}
.p29-gravity .case-key-visual img,.p29-gravity .google-play-visual img{display:block;width:100%;height:auto}
.p29-gravity .case-key-visual figcaption,.p29-gravity .google-play-visual figcaption{font:12px/1.5 "DM Sans",sans-serif!important;color:var(--muted);padding:10px 14px 12px}
.p29-gravity .case-film-grid,.p29-gravity .result-details,.p29-gravity .recognition-grid,.p29-gravity .creator-results,.p29-gravity .chalo-results-detail{display:grid;grid-template-columns:1fr 1fr;gap:22px 28px;margin-top:20px}
.p29-gravity .case-film-grid article,.p29-gravity .result-details article,.p29-gravity .recognition-grid article,.p29-gravity .creator-results article,.p29-gravity .chalo-results-detail article{border-top:1px solid var(--rule);padding-top:14px}
.p29-gravity .case-film-grid h4,.p29-gravity .result-details h5,.p29-gravity .recognition-grid h5,.p29-gravity .creator-results h5,.p29-gravity .chalo-results-detail h5{font:24px/1.2 Newsreader,serif!important;margin:0 0 9px}
.p29-gravity .result-details p,.p29-gravity .recognition-grid p,.p29-gravity .creator-results p,.p29-gravity .chalo-results-detail p{font:13px/1.55 "DM Sans",sans-serif!important;color:var(--muted);margin:0}
.p29-gravity .evidence-note{border-top:1px solid var(--rule);margin-top:22px;padding-top:18px;font:13px/1.6 "DM Sans",sans-serif!important;color:var(--muted)}
.p29-gravity .more-work-drawer{border-top:1px solid var(--rule);border-bottom:1px solid var(--rule);margin-top:34px}
.p29-gravity .more-work-drawer>summary{display:grid;grid-template-columns:1fr auto auto;gap:22px;align-items:center;padding:26px 0;list-style:none;cursor:pointer;font:32px/1.1 Newsreader,serif!important}
.p29-gravity .more-work-drawer>summary::-webkit-details-marker{display:none}
.p29-gravity .more-work-count{font:600 12px/1.5 "DM Sans",sans-serif!important;text-transform:uppercase;letter-spacing:.08em;color:var(--muted)}
.p29-gravity .more-work-toggle{font:30px/1 "DM Sans",sans-serif!important;transition:transform .2s ease}
.p29-gravity .more-work-drawer[open] .more-work-toggle{transform:rotate(45deg)}
.p29-gravity .more-work-grid{display:grid;grid-template-columns:1fr 1fr;gap:0 34px;padding:4px 0 34px}
.p29-gravity .more-work-card{display:grid;grid-template-columns:180px 1fr;gap:22px;align-items:center;border-top:1px solid var(--rule);padding:24px 0}
.p29-gravity .more-work-card img{display:block;width:100%;aspect-ratio:3/2;object-fit:contain;background:#fff}
.p29-gravity .more-work-card h3{font:28px/1.12 Newsreader,serif!important;margin:6px 0 9px}
.p29-gravity .more-work-card>div>p:last-child{font:18px/1.45 Newsreader,serif!important;margin:0}
.p29-gravity .more-work-card .eyebrow{margin:0}
.p29-gravity .problem-cta{background:var(--navy);color:var(--paper);padding:88px 0}
.p29-gravity .problem-cta .eyebrow{color:var(--gold)}
.p29-gravity .problem-cta h2{max-width:760px;margin-bottom:38px;font-size:clamp(44px,5vw,70px)!important}
.p29-gravity .problem-grid{display:grid;grid-template-columns:1fr 1fr;gap:0 50px;border-top:1px solid #ffffff35;margin-bottom:48px}
.p29-gravity .problem-grid p{border-bottom:1px solid #ffffff35;margin:0;padding:21px 0;font-size:22px!important;line-height:1.4!important}
.p29-gravity .problem-close{display:grid;grid-template-columns:minmax(0,1.2fr) minmax(280px,.8fr);gap:60px;align-items:end}
.p29-gravity .problem-close h3{font:38px/1.15 Newsreader,serif!important;margin-bottom:16px}
.p29-gravity .problem-close p{color:#dfe1e9;font-size:21px!important;max-width:720px;margin-bottom:0}
.p29-gravity .problem-action{justify-self:end;text-align:right}
.p29-gravity .problem-button{display:inline-flex;align-items:center;justify-content:center;min-height:54px;padding:16px 23px;background:var(--gold);color:var(--navy);font:600 12px/1.5 "DM Sans",sans-serif!important;letter-spacing:.08em;text-transform:uppercase;border:1px solid var(--gold)}
.p29-gravity .problem-button:hover{text-decoration:none;filter:brightness(1.06)}
@media(max-width:900px){.p29-gravity .more-work-grid{grid-template-columns:1fr}.p29-gravity .more-work-card{grid-template-columns:220px 1fr}}
@media(max-width:700px){.p29-gravity .p29-gravity-page .work-intro{grid-template-columns:1fr;gap:18px}.p29-gravity .p29-gravity-page .work-section{padding:56px 0}.p29-gravity .case-film-grid,.p29-gravity .result-details,.p29-gravity .recognition-grid,.p29-gravity .creator-results,.p29-gravity .chalo-results-detail{grid-template-columns:1fr}.p29-gravity .more-work-drawer>summary{grid-template-columns:1fr auto;font-size:28px!important}.p29-gravity .more-work-count{grid-column:1}.p29-gravity .more-work-toggle{grid-column:2;grid-row:1 / span 2}.p29-gravity .more-work-card{grid-template-columns:1fr;gap:15px}.p29-gravity .more-work-card h3{font-size:27px!important}.p29-gravity .problem-cta{padding:58px 0}.p29-gravity .problem-cta h2{margin-bottom:28px}.p29-gravity .problem-grid,.p29-gravity .problem-close{grid-template-columns:1fr}.p29-gravity .problem-grid{margin-bottom:36px}.p29-gravity .problem-grid p{font-size:20px!important}.p29-gravity .problem-close{gap:28px}.p29-gravity .problem-close h3{font-size:32px!important}.p29-gravity .problem-action{justify-self:start;text-align:left}}
.p29-gravity .work-section .founder-case-list{display:grid;grid-template-columns:1fr 1fr;gap:0 34px;align-items:start}
.p29-gravity .work-section .founder-case-list>.more-work-drawer{grid-column:1/-1}
.p29-gravity .work-section .founder-case-list>.founder-case,.p29-gravity .more-work-grid>.founder-case{border:0;border-top:1px solid var(--rule);margin:0;min-width:0}
.p29-gravity .work-section .founder-case-list>.founder-case>summary,.p29-gravity .more-work-grid>.founder-case>summary{display:grid;grid-template-columns:180px 1fr;gap:22px;align-items:center;padding:24px 0}
.p29-gravity .work-section .founder-case-list>.founder-case>summary>img,.p29-gravity .more-work-grid>.founder-case>summary>img{display:block;width:100%;height:auto;aspect-ratio:3/2;object-fit:contain;background:#fff;margin:0}
.p29-gravity .work-section .founder-case-list>.founder-case>summary .case-summary-copy,.p29-gravity .more-work-grid>.founder-case>summary .case-summary-copy{display:block;padding:0}
.p29-gravity .work-section .founder-case-list>.founder-case>summary .eyebrow,.p29-gravity .more-work-grid>.founder-case>summary .eyebrow{margin:0}
.p29-gravity .work-section .founder-case-list>.founder-case>summary .case-name,.p29-gravity .more-work-grid>.founder-case>summary .case-name{font:28px/1.12 Newsreader,serif!important;margin:6px 0 9px}
.p29-gravity .work-section .founder-case-list>.founder-case>summary .case-hook,.p29-gravity .more-work-grid>.founder-case>summary .case-hook{font:18px/1.45 Newsreader,serif!important;margin:0 0 10px}
.p29-gravity .more-work-case>summary span{transform:none!important}
.p29-gravity .founder-case[open]{position:fixed;inset:0;z-index:100000;overflow-y:auto;background:#fff;padding:0 32px 80px!important;margin:0!important;border:0!important}
.p29-gravity .founder-case[open]>summary{max-width:1184px;margin:0 auto;padding:40px 0 0!important;display:grid!important;grid-template-columns:minmax(0,420px) minmax(0,1fr)!important;gap:40px!important;align-items:center}
.p29-gravity .founder-case[open]>summary>img{margin:0;aspect-ratio:3/2;object-fit:cover!important}
.p29-gravity .founder-case[open]>summary .case-expand{display:none!important}
.p29-gravity .founder-case[open]>.case-expanded{max-width:1184px;margin:0 auto}
.p29-gravity .p29-case-end{max-width:1184px;margin:48px auto 0;padding:36px 0 0;border-top:1px solid var(--rule);display:flex;justify-content:center}
.p29-gravity .p29-case-close{display:inline-flex;align-items:center;justify-content:center;gap:12px;width:min(100%,380px);min-height:60px;padding:18px 40px;background:var(--navy);color:#fff;border:2px solid var(--navy);font:700 14px/1.2 "DM Sans",Arial,sans-serif!important;letter-spacing:.1em;text-transform:uppercase;cursor:pointer}
.p29-gravity .p29-case-close span{font-size:20px!important;line-height:1!important}
.p29-gravity .p29-case-close:hover,.p29-gravity .p29-case-close:focus-visible{background:#fff;color:var(--navy)}
.p29-gravity html.p29-lock{overflow:hidden}
.p29-gravity .p29-body,.p29-gravity .work-section.track-record,.p29-gravity .experience,.p29-gravity .earlier-experience,.p29-gravity .example-paper,.p29-gravity .worked,.p29-gravity .offer-primary,.p29-gravity .culture-panel,.p29-gravity .feature-image,.p29-gravity .case-decision img,.p29-gravity .portfolio img{background:#fff!important}
.p29-gravity .film-screen,.p29-gravity .embedded-case-film .film-screen{background:#ececec!important}
.p29-gravity .film-choice.active,.p29-gravity .film-choice:hover{background:#f2f2f2!important}
.p29-gravity .site-footer{background:#fff!important;border-top:1px solid var(--rule);padding:24px 40px!important}
.p29-gravity .site-footer,.p29-gravity .site-footer a{color:var(--ink)!important}
.p29-gravity .site-footer p{color:var(--muted)!important}
.p29-gravity .gravity-hero{padding:44px 0 40px!important}
.p29-gravity .gravity-hero .eyebrow{font-size:22px!important;line-height:1.3!important;letter-spacing:.12em!important;margin-bottom:24px!important}
.p29-gravity .gravity-hero .hero-grid{grid-template-columns:1.25fr .75fr!important;gap:48px!important}
.p29-gravity .gravity-hero{position:relative;overflow:hidden}
.p29-gravity .gravity-hero .hero-grid>div:first-child{position:relative;z-index:2}
.p29-gravity .hero-mark{position:relative;min-height:440px!important;z-index:1}
.p29-gravity .hero-mark img{position:absolute!important;left:50%;top:50%;width:1040px!important;max-width:none!important;height:auto;transform:translate(-50%,-50%);pointer-events:none}
.p29-gravity .p29-gravity-page .work-section{padding:48px 0!important}
.p29-gravity .about-us{padding:34px 0 30px}
.p29-gravity .about-us .eyebrow{margin-bottom:12px}
.p29-gravity .about-steps{grid-template-columns:repeat(3,minmax(0,1fr))!important;gap:18px!important}
.p29-gravity .experience{padding:30px 0 34px!important}
.p29-gravity .experience h2{font-size:clamp(26px,2.4vw,34px)!important;margin-bottom:16px!important}
.p29-gravity .experience .four-grid{gap:18px!important}
.p29-gravity .experience .step,.p29-gravity .about-us .step{padding-top:14px}
.p29-gravity .experience .step p,.p29-gravity .about-us .step p{margin-bottom:0}
.p29-gravity .experience .step-number,.p29-gravity .about-us .step-number{margin-bottom:10px!important}
.p29-gravity .problem-cta{padding:52px 0!important}
.p29-gravity .work-intro{margin-bottom:24px!important}
.p29-gravity .work-section .founder-case-list{gap:0 28px}
.p29-gravity .work-section .founder-case-list>.founder-case>summary,.p29-gravity .more-work-grid>.founder-case>summary{padding:14px 0!important}
.p29-gravity .more-work-card{padding:14px 0!important}
.p29-gravity .p29-solo-film{max-width:640px;margin:8px 0 28px}
.p29-gravity .case-impact{margin:0 0 20px;padding-left:22px}
.p29-gravity .case-impact li{font-size:21px!important;margin:0 0 6px}
.p29-gravity .more-work-grid{padding:0 0 16px!important}
.p29-gravity .more-work-toggle,.p29-gravity .more-work-drawer>summary{padding-top:16px!important;padding-bottom:16px!important}
.p29-gravity .four-grid{gap:20px!important}
.p29-gravity .problem-grid{gap:14px!important}
.p29-gravity .problem-close{margin-top:24px!important;grid-template-columns:minmax(0,1fr) 230px!important;align-items:center!important;gap:48px!important}
.p29-gravity .problem-close>div:first-child{grid-column:1;grid-row:1}
.p29-gravity .p29-goa-door{grid-column:2;grid-row:1/span 2;width:230px;height:auto;justify-self:end}
.p29-gravity .problem-action{grid-column:1;grid-row:2;justify-self:start!important;text-align:left!important;margin-top:8px}
@media(max-width:900px){.p29-gravity .work-section .founder-case-list,.p29-gravity .more-work-grid{grid-template-columns:1fr}.p29-gravity .work-section .founder-case-list>.founder-case>summary,.p29-gravity .more-work-grid>.founder-case>summary{grid-template-columns:220px 1fr}}
@media(max-width:760px){.p29-gravity .founder-case[open]{padding:0 20px 60px!important}.p29-gravity .founder-case[open]>summary{grid-template-columns:1fr!important;gap:20px!important;padding-top:70px!important}}
.p29-gravity /* One type scale for the whole page (PC,29 Oct 2026: "All sector headings same size. All copy same size. All subheads same size"): section headings 34px,.p29-gravity subheads 22px,.p29-gravity copy 18px;and one tight rhythm for padding. The hero,.p29-gravity labels and footer keep their own sizes. */ .experience h2,.p29-gravity .work-section h2,.p29-gravity .problem-cta h2,.p29-gravity .about-us h2,.p29-gravity .stuck-close h2{font-size:34px!important;line-height:1.12!important;margin:0 0 14px!important}
.p29-gravity .work-intro{margin-bottom:18px!important;gap:32px!important;align-items:end!important}
.p29-gravity .work-intro h2{margin:0!important}
.p29-gravity .step h3,.p29-gravity .problem-close h3,.p29-gravity .case-expanded h3,.p29-gravity .case-expanded h4,.p29-gravity .about-us .step h3{font:22px/1.2 Newsreader,serif!important;margin:0 0 8px!important}
.p29-gravity .work-section .founder-case-list>.founder-case>summary .case-name,.p29-gravity .more-work-grid>.founder-case>summary .case-name{font:22px/1.2 Newsreader,serif!important;margin:4px 0 6px!important}
.p29-gravity .p29-gravity-page .work-intro p,.p29-gravity .p29-gravity-page .step p,.p29-gravity .step p,.p29-gravity .about-us .step p,.p29-gravity .problem-grid p,.p29-gravity .problem-close p,.p29-gravity .work-intro p,.p29-gravity .case-expanded p:not(.eyebrow),.p29-gravity .case-expanded li,.p29-gravity .case-impact li,.p29-gravity .work-section .founder-case-list>.founder-case>summary .case-hook,.p29-gravity .more-work-grid>.founder-case>summary .case-hook{font:18px/1.5 Newsreader,serif!important}
.p29-gravity .step p,.p29-gravity .problem-close p{max-width:none}
.p29-gravity .about-us{padding:26px 0 22px!important}
.p29-gravity .experience{padding:22px 0 26px!important}
.p29-gravity .p29-gravity-page .work-section{padding:34px 0!important}
.p29-gravity .problem-cta{padding:36px 0!important}
.p29-gravity .problem-grid{margin-bottom:24px!important}
.p29-gravity .problem-grid p{padding:13px 0!important}
.p29-gravity .problem-close{margin-top:18px!important;gap:32px!important}
.p29-gravity .work-section .founder-case-list>.founder-case>summary,.p29-gravity .more-work-grid>.founder-case>summary{padding:12px 0!important}
.p29-gravity .more-work-grid{padding:0 0 10px!important}
.p29-gravity .more-work-card{padding:12px 0!important}
.p29-gravity .gravity-hero{padding:38px 0 34px!important}
.p29-gravity .p29-gravity-page .about-us .eyebrow,.p29-gravity .p29-gravity-page .section.experience>.wrap>.eyebrow,.p29-gravity .p29-gravity-page .work-section .work-intro .eyebrow,.p29-gravity .p29-gravity-page .work-section>.wrap>.eyebrow,.p29-gravity .p29-gravity-page .problem-cta .wrap>.eyebrow{font:600 12px/1.5 "DM Sans",Arial,sans-serif!important;letter-spacing:.14em!important;text-transform:uppercase!important;margin:0 0 12px!important}
.p29-gravity .problem-close{align-content:start!important;align-items:start!important}
.p29-gravity .p29-goa-door{align-self:start}
.p29-gravity .case-expanded .kolaveri-block,.p29-gravity .case-expanded .case-story{margin-top:0}
.p29-gravity /* homogenised: every small label 11px,.p29-gravity the More Work title and footer name are subheads (22px),.p29-gravity footer line is copy (18px) */ .eyebrow,.p29-gravity .step-number,.p29-gravity .film-fallback,.p29-gravity .more-work-count,.p29-gravity .case-credit{font-size:12px!important}
.p29-gravity .more-work-drawer>summary{font-size:22px!important;padding:12px 0!important}
.p29-gravity .more-work-drawer{margin-top:20px!important}
.p29-gravity .site-footer p{font-size:18px!important}
.p29-gravity .p29-footer-name{font-size:22px!important}
.p29-gravity /* tighter again */ .about-us{padding:22px 0 18px!important}
.p29-gravity .experience{padding:18px 0 22px!important}
.p29-gravity .p29-gravity-page .work-section{padding:28px 0!important}
.p29-gravity .stuck-close{padding:26px 0!important}
.p29-gravity .work-section .founder-case-list>.founder-case>summary,.p29-gravity .more-work-grid>.founder-case>summary{padding:10px 0!important}
.p29-gravity .work-intro{margin-bottom:12px!important}
.p29-gravity .stuck-us .step{padding-bottom:10px}
.p29-gravity .site-footer{padding:20px 40px!important}
.p29-gravity .stuck-us h2{margin:0 0 10px!important}
.p29-gravity .stuck-intro{font:18px/1.5 Newsreader,serif!important;max-width:860px;margin:0 0 18px!important}
.p29-gravity .stuck-us .about-steps{gap:0 28px!important}
.p29-gravity .stuck-us .step{padding-bottom:14px}
.p29-gravity .stuck-close{background:var(--navy);color:#fff;padding:30px 0!important}
.p29-gravity .stuck-close-grid{display:grid;grid-template-columns:minmax(0,1fr) 190px;gap:40px;align-items:center}
.p29-gravity .stuck-close h2{color:#fff;margin:0 0 10px!important}
.p29-gravity .stuck-close p{font:18px/1.5 Newsreader,serif!important;color:#dfe1e9;max-width:720px;margin:0 0 16px!important}
.p29-gravity .stuck-close .p29-goa-door{width:190px;height:auto;justify-self:end;grid-column:auto;grid-row:auto}
@media(max-width:900px){.p29-gravity .stuck-br{display:none}.p29-gravity .about-steps{grid-template-columns:1fr!important}.p29-gravity .stuck-close-grid{grid-template-columns:1fr}.p29-gravity .stuck-close .p29-goa-door{justify-self:start;width:170px}.p29-gravity .gravity-hero .hero-grid{grid-template-columns:1fr!important}.p29-gravity .hero-mark{min-height:0!important;height:300px}.p29-gravity .hero-mark img{width:640px!important}.p29-gravity .problem-close{grid-template-columns:1fr!important}.p29-gravity .p29-goa-door{grid-column:1;grid-row:auto;justify-self:start;width:220px;order:3}.p29-gravity .problem-action{grid-row:auto}}
@media(max-width:640px){.p29-gravity .experience h2,.p29-gravity .work-section h2,.p29-gravity .problem-cta h2{font-size:28px!important}.p29-gravity .gravity-hero .eyebrow{font-size:17px!important}.p29-gravity .work-section .founder-case-list>.founder-case>summary,.p29-gravity .more-work-grid>.founder-case>summary{grid-template-columns:1fr;gap:12px}.p29-gravity .hero-mark{height:240px}.p29-gravity .hero-mark img{width:520px!important}.p29-gravity .p29-gravity-page .work-section{padding:36px 0!important}.p29-gravity .experience{padding:36px 0!important}.p29-gravity .problem-cta{padding:40px 0!important}.p29-gravity .gravity-hero{padding:32px 0 28px!important}}
.p29-gravity{display:block;width:100%}
.p29-gravity .case-name{overflow-wrap:anywhere}
/* ---- prashanth ---- */
.p29-founder h1,.p29-founder h2,.p29-founder h3,.p29-founder h4{font-family:inherit;letter-spacing:normal;margin:0;font-size:inherit}
.p29-founder p{line-height:inherit}
.p29-founder .eyebrow{color:inherit}
.p29-founder{--paper:#faf8f2;--ink:#17213c;--rule:#d6d3ca;--navy:#152149;--gold:#e6bf54;--sage:#30483e;--muted:#5a5b59}
.p29-founder *{box-sizing:border-box}
.p29-founder .p29-body{margin:0;background:var(--paper);color:var(--ink);font:21px/1.45 Newsreader,Georgia,serif!important}
.p29-founder img{display:block;max-width:100%;height:auto}
.p29-founder a{color:inherit;text-decoration:none}
.p29-founder button,.p29-founder input,.p29-founder textarea,.p29-founder select{font:inherit!important}
.p29-founder button,.p29-founder a,.p29-founder summary{-webkit-tap-highlight-color:transparent}
.p29-founder a:focus-visible,.p29-founder button:focus-visible,.p29-founder summary:focus-visible,.p29-founder input:focus-visible,.p29-founder textarea:focus-visible,.p29-founder select:focus-visible{outline:3px solid #a44b32;outline-offset:5px}
.p29-founder a:hover{text-decoration:underline;text-underline-offset:5px}
.p29-founder h1,.p29-founder h2,.p29-founder h3,.p29-founder h4,.p29-founder p{margin-top:0}
.p29-founder h1,.p29-founder h2{font-family:"Bodoni Moda",Georgia,serif!important;font-weight:400!important;letter-spacing:-.035em;line-height:1.08!important}
.p29-founder h1{font-size:clamp(44px,5.3vw,76px)!important;margin-bottom:28px}
.p29-founder h2{font-size:clamp(34px,3.5vw,50px)!important;margin-bottom:24px}
.p29-founder h3{font-weight:400!important;font-size:29px!important;line-height:1.12!important;margin-bottom:16px}
.p29-founder p{margin-bottom:20px}
.p29-founder em{font-weight:400!important}
.p29-founder .wrap{max-width:1184px;margin:auto;padding:0 32px}
.p29-founder .section{padding:80px 0;border-top:1px solid var(--rule)}
.p29-founder .eyebrow{font:600 12px/1.5 "DM Sans",Arial,sans-serif!important;letter-spacing:.14em;text-transform:uppercase;margin-bottom:18px}
.p29-founder .muted{color:var(--muted)}
.p29-founder .intro{font-size:25px!important;line-height:1.4!important}
.p29-founder .measure{max-width:690px}
.p29-founder .section-top{display:flex;justify-content:space-between;align-items:end;gap:32px;margin-bottom:32px}
.p29-founder .section-top h2{margin:0}
.p29-founder .section-top p{max-width:345px;font-size:20px!important;margin:0}
.p29-founder .review-bar{background:#f0eee7;color:#5a5b59;display:flex;justify-content:space-between;padding:10px 32px;font:12px/1.5 "DM Sans",sans-serif!important;letter-spacing:.09em;border-bottom:1px solid var(--rule)}
.p29-founder .review-bar nav{display:flex;gap:20px;letter-spacing:0}
.p29-founder .review-bar i{font-style:normal!important;padding:0 5px}
.p29-founder .site-head{max-width:1440px;margin:auto;display:flex;align-items:center;justify-content:space-between;padding:24px 40px;gap:24px}
.p29-founder .site-head nav{display:flex;align-items:center;gap:28px;font:600 12px/1.5 "DM Sans",sans-serif!important;letter-spacing:.03em}
.p29-founder .gravity-brand{display:flex;align-items:center;gap:14px;font-size:25px!important}
.p29-founder .gravity-brand img{width:23px;height:38px;object-fit:contain}
.p29-founder .gravity-head{background:var(--navy);color:var(--paper);border-bottom:1px solid #ffffff25}
.p29-founder .small-button{padding:12px 17px;border:1px solid currentColor}
.p29-founder .tcr-brand{font-size:32px!important;line-height:1.1!important}
.p29-founder .tcr-brand em{font-size:19px!important;white-space:nowrap}
.p29-founder .editorial-head{border-bottom:1px solid var(--ink)}
.p29-founder .button{display:inline-flex;align-items:center;justify-content:center;gap:22px;min-height:49px;padding:15px 23px;background:var(--ink);color:var(--paper);font:600 12px/1.5 "DM Sans",sans-serif!important;letter-spacing:.08em;text-transform:uppercase;border:1px solid var(--ink);cursor:pointer}
.p29-founder .button:hover{text-decoration:none;filter:brightness(1.12)}
.p29-founder .button.light{background:var(--gold);color:var(--navy);border-color:var(--gold)}
.p29-founder .button.sage{background:var(--sage);border-color:var(--sage)}
.p29-founder .text-link{display:inline-block;border-bottom:1px solid currentColor;padding:5px 0;font:600 12px/1.5 "DM Sans",sans-serif!important;letter-spacing:.07em;text-transform:uppercase}
.p29-founder .text-link span{margin-left:14px}
.p29-founder .actions{display:flex;align-items:center;gap:25px;flex-wrap:wrap;margin-top:30px}
.p29-founder .gravity-hero{background:var(--navy);color:var(--paper);padding:70px 0 64px}
.p29-founder .gravity-hero .eyebrow{color:var(--gold)}
.p29-founder .gravity-hero .hero-grid{display:grid;grid-template-columns:1.45fr .65fr;gap:70px;align-items:end}
.p29-founder .gravity-hero h1{max-width:810px}
.p29-founder .gravity-hero .intro{max-width:680px}
.p29-founder .hero-aside{border-top:1px solid #ffffff60;padding:24px 0 4px;color:#e0e2ea;font-size:21px!important}
.p29-founder .hero-aside strong{display:block;color:var(--gold);font:600 12px "DM Sans",sans-serif!important;letter-spacing:.12em;text-transform:uppercase;margin-bottom:18px}
.p29-founder .hero-capabilities{display:flex;gap:34px;margin-top:42px;border-top:1px solid #ffffff30;padding-top:22px;font:12px "DM Sans",sans-serif!important;letter-spacing:.12em;text-transform:uppercase}
.p29-founder .hero-capabilities span:before{content:'↗';color:var(--gold);margin-right:12px}
.p29-founder .feature{display:grid;grid-template-columns:1fr 1fr;gap:50px;align-items:center;padding:48px 0;border-top:1px solid var(--rule)}
.p29-founder .feature.reverse .feature-image{order:2}
.p29-founder .feature-image{background:#f2eee4}
.p29-founder .feature-image img{aspect-ratio:3/2;object-fit:contain}
.p29-founder .feature-copy h3{font:400 clamp(32px,3vw,43px)/1.12 "Bodoni Moda",Georgia,serif!important;letter-spacing:-.025em;margin-bottom:24px}
.p29-founder .feature-copy p{max-width:530px}
.p29-founder .cap-num{color:#797467;margin-right:18px}
.p29-founder .feature details{margin-top:22px}
.p29-founder details{border-top:1px solid var(--rule);border-bottom:1px solid var(--rule)}
.p29-founder summary{list-style:none;cursor:pointer;display:flex;justify-content:space-between;align-items:center;gap:20px;padding:17px 0;font:600 12px/1.5 "DM Sans",sans-serif!important;text-transform:uppercase;letter-spacing:.07em}
.p29-founder summary::-webkit-details-marker{display:none}
.p29-founder summary span{font-size:19px!important;font-weight:400!important}
.p29-founder details[open] summary span{transform:rotate(45deg)}
.p29-founder .detail-body{font-size:19px!important;padding-bottom:20px;line-height:1.5!important}
.p29-founder .detail-body p:last-child{margin-bottom:0}
.p29-founder .detail-body .small{font:12px/1.5 "DM Sans",sans-serif!important;color:var(--muted);margin-top:18px}
.p29-founder .four-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:30px}
.p29-founder .step{border-top:2px solid var(--ink);padding-top:20px}
.p29-founder .step-number{font:12px "DM Sans",sans-serif!important;color:#8e6b37;display:block;margin-bottom:18px}
.p29-founder .step p{font-size:20px!important}
.p29-founder .portfolio{display:grid;grid-template-columns:repeat(3,1fr);gap:38px 28px}
.p29-founder .portfolio article{border-bottom:1px solid var(--rule);display:flex;flex-direction:column}
.p29-founder .portfolio img{aspect-ratio:3/2;object-fit:contain;background:#f5f0e7;margin-bottom:23px}
.p29-founder .portfolio h3{font-size:27px!important}
.p29-founder .portfolio p{font-size:20px!important}
.p29-founder .portfolio .eyebrow{font-size:12px!important;line-height:1.5!important;margin-bottom:12px}
.p29-founder .portfolio details{margin-top:auto;border-bottom:0}
.p29-founder .two-col{display:grid;grid-template-columns:1fr 1fr;gap:64px}
.p29-founder .cap-list{list-style:none;padding:0;margin:0}
.p29-founder .cap-list li{padding:19px 0;border-top:1px solid var(--rule);font-size:24px!important;line-height:1.3!important}
.p29-founder .cap-list li:last-child{border-bottom:1px solid var(--rule)}
.p29-founder .experience{background:#eeeae0}
.p29-founder .experience p{font-size:27px!important;line-height:1.5!important;max-width:950px}
.p29-founder .bridge-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:35px}
.p29-founder .bridge-grid article{border-top:1px solid var(--rule);padding-top:22px}
.p29-founder .bridge-grid .eyebrow{color:#8e6b37}
.p29-founder .bridge-grid p{font-size:20px!important}
.p29-founder .contact-band{padding:60px 0;background:var(--navy);color:var(--paper)}
.p29-founder .contact-band .two-col{align-items:center}
.p29-founder .contact-band p{color:#dfe1e9;font-size:23px!important}
.p29-founder .contact-band h2{font-size:49px!important}
.p29-founder .site-footer{padding:40px;display:flex;justify-content:space-between;gap:36px;border-top:1px solid var(--rule)}
.p29-founder .site-footer p{font-size:17px!important;margin:12px 0 0;color:var(--muted)}
.p29-founder .p29-footer-name{font-size:25px!important}
.p29-founder .site-footer nav{display:flex;gap:24px;flex-wrap:wrap;align-items:start;font:12px "DM Sans",sans-serif!important}
.p29-founder .founder-hero{display:grid;grid-template-columns:1.3fr .7fr;gap:74px;padding:64px 0;align-items:center}
.p29-founder .founder-hero h1{font-size:clamp(43px,4.6vw,66px)!important}
.p29-founder .portrait{margin:0}
.p29-founder .portrait img{width:100%;max-height:600px;object-fit:contain;object-position:center}
.p29-founder .portrait figcaption{font:12px/1.5 "DM Sans",sans-serif!important;color:var(--muted);margin-top:13px;letter-spacing:.07em}
.p29-founder .credentials{display:flex;gap:30px;border-top:1px solid var(--rule);padding-top:22px;margin-top:30px}
.p29-founder .credentials div{font:12px/1.4 "DM Sans",sans-serif!important;text-transform:uppercase;letter-spacing:.07em}
.p29-founder .credentials b{display:block;font:400 35px/1 Newsreader,serif!important;letter-spacing:0;margin-bottom:7px}
.p29-founder .case-decision{display:grid;grid-template-columns:repeat(3,1fr);gap:28px}
.p29-founder .case-decision img{aspect-ratio:3/2;object-fit:contain;background:#f4efe5}
.p29-founder .case-decision article>div{padding:25px 0}
.p29-founder .case-decision h3{font-size:30px!important}
.p29-founder .case-decision p{font-size:20px!important}
.p29-founder .case-decision .eyebrow{font-size:12px!important}
.p29-founder .case-decision .attribution{color:#6c675f;display:block;margin-top:7px}
.p29-founder .culture-panel{background:#efe9dc}
.p29-founder .pullquote{font:400 48px/1.15 "Bodoni Moda",Georgia,serif!important;margin:0}
.p29-founder .reading-list a{display:block;font-size:25px!important;padding:20px 0;border-top:1px solid #c9c2b5}
.p29-founder .reading-list a:last-child{border-bottom:1px solid #c9c2b5}
.p29-founder .reading-list small{display:block;font:12px "DM Sans",sans-serif!important;margin-bottom:8px;letter-spacing:.1em}
.p29-founder .questions{display:grid;grid-template-columns:repeat(3,1fr);gap:40px}
.p29-founder .questions h3{font:400 33px/1.15 "Bodoni Moda",Georgia,serif!important}
.p29-founder .record-intro{max-width:730px;font-size:24px!important}
.p29-founder .timeline-row{display:grid;grid-template-columns:150px 1fr;gap:35px;padding:24px 0;border-top:1px solid var(--rule)}
.p29-founder .timeline-row .year{font:12px/1.5 "DM Sans",sans-serif!important;text-transform:uppercase;letter-spacing:.05em}
.p29-founder .timeline-row h3{font-size:25px!important;margin-bottom:8px}
.p29-founder .timeline-row p{font-size:20px!important;color:var(--muted);max-width:730px;margin-bottom:0}
.p29-founder .brands-list{display:grid;grid-template-columns:1fr 1fr;gap:26px 60px}
.p29-founder .brands-list article{border-top:1px solid var(--rule);padding-top:20px}
.p29-founder .brands-list article:last-child{grid-column:1/-1}
.p29-founder .brands-list p{font-size:23px!important}
.p29-founder .life-grid{display:grid;grid-template-columns:.8fr 1.2fr;align-items:center;gap:70px}
.p29-founder .life-grid img{max-height:500px;width:100%;object-fit:contain}
.p29-founder .life-grid p{font-size:27px!important;line-height:1.45!important}
.p29-founder .route-links{display:grid;grid-template-columns:1fr 1fr;gap:24px;margin-top:35px}
.p29-founder .route-links a{border:1px solid var(--rule);padding:28px}
.p29-founder .route-links h3{margin-bottom:10px}
.p29-founder .route-links p{font-size:20px!important;margin:0}
.p29-founder .lab-hero{display:grid;grid-template-columns:1.15fr .85fr;align-items:center;gap:60px;padding:70px 0}
.p29-founder .lab-hero h1{font-size:clamp(48px,5.9vw,80px)!important}
.p29-founder .lab-hero img{aspect-ratio:3/2;object-fit:cover;object-position:right}
.p29-founder .p29-lab-page{--ink:#283f35}
.p29-founder .lab-hero .eyebrow{color:#8a5e41}
.p29-founder .lab-hero .intro{max-width:630px}
.p29-founder .lab-questions{display:grid;grid-template-columns:repeat(3,1fr);gap:40px}
.p29-founder .lab-questions article{border-top:2px solid var(--ink);padding-top:22px}
.p29-founder .lab-questions h3{font-size:28px!important}
.p29-founder .worked{background:#e8ece3}
.p29-founder .worked-grid{display:grid;grid-template-columns:.85fr 1.15fr;gap:70px}
.p29-founder .example-paper{background:#faf8f2;padding:40px;box-shadow:8px 9px 0 #283f3515;border:1px solid #cdd3c8}
.p29-founder .example-paper h3{font-size:32px!important}
.p29-founder .example-line{border-top:1px solid var(--rule);padding:20px 0}
.p29-founder .example-line:last-child{padding-bottom:0}
.p29-founder .example-line .eyebrow{margin-bottom:8px}
.p29-founder .example-line p{font-size:20px!important;margin-bottom:0}
.p29-founder .offer-primary{display:grid;grid-template-columns:1fr 1fr;gap:65px;padding:40px;background:#e8ece3;border-top:3px solid var(--sage);margin-bottom:25px}
.p29-founder .offer-primary h3{font:400 42px/1.1 "Bodoni Moda",Georgia,serif!important}
.p29-founder .offer-primary li,.p29-founder .offer-secondary li{font-size:20px!important;padding-bottom:8px}
.p29-founder .offer-primary ul,.p29-founder .offer-secondary ul{padding-left:20px;margin-bottom:0}
.p29-founder .offer-primary .eyebrow{color:#755538}
.p29-founder .offer-secondary{display:grid;grid-template-columns:1fr 1fr;gap:28px}
.p29-founder .offer-secondary article{padding:30px;border:1px solid var(--rule)}
.p29-founder .duration{font:12px/1.5 "DM Sans",sans-serif!important;letter-spacing:.08em;text-transform:uppercase}
.p29-founder .offer-secondary h3{font-size:30px!important}
.p29-founder .offer-secondary .text-link{margin-top:20px}
.p29-founder .lab-method .four-grid h3{font-size:26px!important}
.p29-founder .profile-strip{display:grid;grid-template-columns:170px 1fr;gap:35px;align-items:center}
.p29-founder .profile-strip img{width:170px;height:190px;object-fit:contain}
.p29-founder .profile-strip p{font-size:23px!important;max-width:650px}
.p29-founder .enquiry-grid{display:grid;grid-template-columns:.8fr 1.2fr;gap:75px}
.p29-founder .enquiry-grid label{display:block;font:600 12px/1.5 "DM Sans",sans-serif!important;margin:0 0 10px}
.p29-founder .enquiry-grid select,.p29-founder .enquiry-grid textarea{width:100%;background:#fffdf7;border:1px solid #929b90;border-radius:0;padding:15px;color:var(--ink);font:19px/1.4 Newsreader,serif!important;margin-bottom:26px}
.p29-founder .enquiry-grid textarea{resize:vertical;min-height:160px}
.p29-founder .form-note{font:12px/1.6 "DM Sans",sans-serif!important;color:var(--muted);margin-top:17px}
.p29-founder .mail-draft{margin-top:20px;border-top:1px solid var(--rule);padding-top:20px}
.p29-founder .skip{position:fixed;left:10px;top:-100px;z-index:99;background:#fff;padding:10px}
.p29-founder .skip:focus{top:10px}
@media(min-width:1500px){.p29-founder .site-head{max-width:1320px}}
@media(max-width:900px){.p29-founder .site-head{padding:22px 24px}.p29-founder .site-head nav{gap:18px}.p29-founder .gravity-hero .hero-grid{gap:35px;grid-template-columns:1.3fr .7fr}.p29-founder .four-grid{grid-template-columns:1fr 1fr}.p29-founder .portfolio{grid-template-columns:1fr 1fr}.p29-founder .founder-hero{gap:35px}.p29-founder .case-decision{gap:20px}.p29-founder .founder-hero h1{font-size:48px!important}.p29-founder .lab-hero{gap:25px}.p29-founder .two-col,.p29-founder .worked-grid,.p29-founder .enquiry-grid{gap:35px}.p29-founder .feature{gap:30px}.p29-founder .site-footer{padding:32px 24px;flex-direction:column}.p29-founder .offer-primary{gap:30px;padding:30px}}
@media(max-width:640px){.p29-founder .p29-body{font-size:20px!important}.p29-founder .wrap{padding:0 22px}.p29-founder .review-bar{padding:9px 15px;font-size:12px!important;gap:8px}.p29-founder .review-bar nav{gap:12px;font-size:12px!important}.p29-founder .site-head{padding:20px 22px;display:block}.p29-founder .site-head nav{margin-top:20px;gap:20px;flex-wrap:wrap;font-size:12px!important}.p29-founder .tcr-brand{font-size:29px!important}.p29-founder .gravity-brand{font-size:23px!important}.p29-founder .site-head .small-button{padding:8px 10px}.p29-founder .gravity-hero{padding:40px 0}.p29-founder .gravity-hero .hero-grid,.p29-founder .founder-hero,.p29-founder .lab-hero,.p29-founder .feature,.p29-founder .two-col,.p29-founder .worked-grid,.p29-founder .enquiry-grid,.p29-founder .life-grid,.p29-founder .offer-primary{grid-template-columns:1fr;gap:30px}.p29-founder .gravity-hero h1{font-size:47px!important}.p29-founder .intro{font-size:24px!important}.p29-founder .hero-aside{padding-top:20px}.p29-founder .hero-capabilities{gap:21px;font-size:12px!important;margin-top:28px}.p29-founder .section{padding:48px 0}.p29-founder .section-top{display:block;margin-bottom:25px}.p29-founder .section-top p{margin-top:18px;max-width:none}.p29-founder .feature{padding:32px 0}.p29-founder .feature.reverse .feature-image{order:0}.p29-founder .feature-copy h3{font-size:35px!important}.p29-founder .feature-copy p{font-size:21px!important}.p29-founder .feature-image img{width:100%}.p29-founder .portfolio,.p29-founder .case-decision,.p29-founder .questions,.p29-founder .lab-questions,.p29-founder .brands-list,.p29-founder .bridge-grid,.p29-founder .offer-secondary,.p29-founder .route-links{grid-template-columns:1fr}.p29-founder .portfolio{gap:35px}.p29-founder .portfolio article{padding-bottom:0}.p29-founder .portfolio h3{font-size:29px!important}.p29-founder .four-grid{gap:28px 22px}.p29-founder .step h3{font-size:25px!important}.p29-founder .step p{font-size:19px!important}.p29-founder .contact-band{padding:45px 0}.p29-founder .contact-band h2{font-size:39px!important}.p29-founder .contact-band p{font-size:22px!important}.p29-founder .founder-hero{padding:40px 0}.p29-founder .founder-hero h1{font-size:46px!important}.p29-founder .founder-hero .portrait{max-width:330px;margin:auto}.p29-founder .credentials{gap:22px}.p29-founder .credentials b{font-size:31px!important}.p29-founder .case-decision article>div{padding:22px 0}.p29-founder .pullquote{font-size:39px!important}.p29-founder .questions{gap:20px}.p29-founder .questions h3{font-size:31px!important}.p29-founder .timeline-row{grid-template-columns:1fr;gap:10px}.p29-founder .brands-list article:last-child{grid-column:auto}.p29-founder .life-grid{gap:25px}.p29-founder .life-grid img{max-height:420px}.p29-founder .life-grid p{font-size:24px!important}.p29-founder .lab-hero{padding:40px 0}.p29-founder .lab-hero h1{font-size:52px!important}.p29-founder .lab-hero img{max-height:300px;object-fit:contain}.p29-founder .lab-questions{gap:25px}.p29-founder .worked-grid{gap:30px}.p29-founder .example-paper{padding:25px}.p29-founder .offer-primary{padding:25px}.p29-founder .offer-primary h3{font-size:36px!important}.p29-founder .offer-secondary article{padding:24px}.p29-founder .profile-strip{grid-template-columns:100px 1fr;gap:20px;align-items:start}.p29-founder .profile-strip img{width:100px;height:140px}.p29-founder .profile-strip h2{font-size:31px!important}.p29-founder .profile-strip p{font-size:20px!important}.p29-founder .site-footer nav{gap:20px}.p29-founder .route-links a{padding:24px}.p29-founder .lab-method .four-grid{grid-template-columns:1fr}.p29-founder .lab-method .step{padding-top:18px}}
@media(prefers-reduced-motion:reduce){.p29-founder *{animation:none!important;transition:none!important}}
.p29-founder .section.wrap{padding-left:32px;padding-right:32px}
@media(max-width:640px){.p29-founder .section.wrap{padding-left:22px;padding-right:22px}}
.p29-founder .wrap.founder-hero,.p29-founder .wrap.lab-hero{padding-left:32px;padding-right:32px}
@media(max-width:640px){.p29-founder .wrap.founder-hero,.p29-founder .wrap.lab-hero{padding-left:22px;padding-right:22px}.p29-founder .founder-hero h1{font-size:43px!important}.p29-founder .gravity-hero .hero-capabilities{gap:16px;font-size:12px!important}}
.p29-founder .brands-list{grid-template-columns:1fr}
.p29-founder .brands-list article,.p29-founder .brands-list article:last-child{display:grid;grid-template-columns:240px 1fr;gap:32px;align-items:center;grid-column:auto;padding:22px 0}
.p29-founder .brand-collage{width:240px;aspect-ratio:3/2;object-fit:contain}
.p29-founder .brands-list article p:last-child{margin-bottom:0}
@media(max-width:640px){.p29-founder .brands-list article,.p29-founder .brands-list article:last-child{grid-template-columns:110px 1fr;gap:20px}.p29-founder .brand-collage{width:110px}.p29-founder .brands-list p{font-size:20px!important}}
.p29-founder .case-evidence{border-left:2px solid #b9a06a;padding-left:18px;margin-top:24px}
.p29-founder .case-evidence strong{font-size:27px!important;font-weight:400!important;display:block}
.p29-founder .case-evidence span{font:12px/1.6 "DM Sans",sans-serif!important;color:var(--muted);display:block;margin-top:6px}
.p29-founder .earlier-work .portfolio{grid-template-columns:repeat(2,1fr)}
@media(max-width:640px){.p29-founder .earlier-work .portfolio{grid-template-columns:1fr}}
.p29-founder .film-layout{display:grid;grid-template-columns:1.55fr .85fr;gap:32px;align-items:start}
.p29-founder .film-screen{aspect-ratio:16/9;background:#e7e2d8;position:relative;overflow:hidden}
.p29-founder .film-poster{display:block;position:relative;padding:0;border:0;width:100%;height:100%;cursor:pointer;background:transparent}
.p29-founder .film-poster img{width:100%;height:100%;object-fit:cover}
.p29-founder .film-poster:after{content:'';position:absolute;inset:0;background:linear-gradient(transparent,#15214955)}
.p29-founder .film-play{position:absolute;z-index:1;left:50%;top:50%;transform:translate(-50%,-50%);width:70px;height:70px;border-radius:50%;background:var(--paper);color:var(--navy);display:grid;place-items:center;font:25px/1 Arial,sans-serif!important;box-shadow:0 2px 20px #0003}
.p29-founder .film-screen iframe{width:100%;height:100%;border:0;display:block}
.p29-founder .film-current-brand{margin:23px 0 10px}
.p29-founder .film-current-title{font-size:30px!important;margin-bottom:13px}
.p29-founder .film-youtube{font-size:12px!important}
.p29-founder .film-playlist{display:grid;gap:0;border-top:1px solid var(--rule)}
.p29-founder .film-choice{display:grid;grid-template-columns:95px 1fr 16px;gap:13px;align-items:center;text-align:left;border:0;border-bottom:1px solid var(--rule);background:transparent;padding:16px 10px;cursor:pointer;color:var(--ink);width:100%;min-width:0}
.p29-founder .film-choice>img{width:95px;aspect-ratio:16/9;object-fit:cover}
.p29-founder .film-choice>span{min-width:0}
.p29-founder .film-choice b{display:block;font:600 12px/1.4 "DM Sans",sans-serif!important;text-transform:uppercase;letter-spacing:.07em;margin-bottom:5px}
.p29-founder .film-choice>span>span{display:block;font:19px/1.2 Newsreader,serif!important}
.p29-founder .film-choice small{display:block;font:12px/1.4 "DM Sans",sans-serif!important;color:var(--muted);margin-top:6px}
.p29-founder .film-choice i{font:12px "DM Sans",sans-serif!important;font-style:normal!important}
.p29-founder .film-choice.active{background:#e9e4d8;box-shadow:inset 3px 0 var(--ink)}
.p29-founder .film-choice:hover{background:#eeeae0}
.p29-founder .film-status{font:12px/1.5 "DM Sans",sans-serif!important;color:var(--muted);margin:15px 0 0}
.p29-founder .film-status:empty{display:none}
.p29-founder .case-film-link{margin:0 0 24px}
.p29-founder .founder-films .film-layout{grid-template-columns:1.1fr 1fr}
.p29-founder .founder-films .film-playlist{grid-template-columns:1fr 1fr;column-gap:16px}
.p29-founder .founder-films .film-choice{grid-template-columns:60px 1fr;gap:10px;padding:12px 8px}
.p29-founder .founder-films .film-choice>img{width:60px}
.p29-founder .founder-films .film-choice>span>span{font-size:16px!important}
.p29-founder .founder-films .film-choice i{display:none}
@media(max-width:900px){.p29-founder .film-layout,.p29-founder .founder-films .film-layout{grid-template-columns:1fr}.p29-founder .film-playlist{grid-template-columns:1fr 1fr;gap:0 18px}.p29-founder .film-choice{grid-template-columns:75px 1fr 14px}.p29-founder .film-choice>img{width:75px}}
@media(max-width:640px){.p29-founder .film-layout,.p29-founder .founder-films .film-layout{gap:24px}.p29-founder .film-playlist,.p29-founder .founder-films .film-playlist{grid-template-columns:1fr}.p29-founder .film-choice,.p29-founder .founder-films .film-choice{grid-template-columns:85px 1fr 16px;padding:14px 9px;gap:13px}.p29-founder .film-choice>img,.p29-founder .founder-films .film-choice>img{width:85px}.p29-founder .founder-films .film-choice>span>span,.p29-founder .film-choice>span>span{font-size:19px!important}.p29-founder .founder-films .film-choice i{display:block}.p29-founder .film-current-title{font-size:28px!important}.p29-founder .film-play{width:60px;height:60px;font-size:22px!important}}
.p29-founder .earlier-experience{background:#eee9de;border-top:1px solid #bfb5a2;border-bottom:1px solid #bfb5a2}
.p29-founder .earlier-cases{display:grid;grid-template-columns:repeat(3,1fr);gap:28px}
.p29-founder .earlier-cases article{border-top:1px solid #bfb5a2;padding-top:20px}
.p29-founder .earlier-cases article>img{aspect-ratio:3/2;object-fit:contain;width:100%;margin-bottom:24px}
.p29-founder .earlier-cases article h3{font-size:30px!important}
.p29-founder .earlier-cases article p{font-size:20px!important}
.p29-founder .earlier-tag{display:block;color:#765c3a;font-size:12px!important;margin-top:5px}
.p29-founder .case-attribution{border-top:1px solid #cfc5b5;margin:20px 0 18px;padding-top:15px}
.p29-founder .case-attribution div{margin-bottom:12px}
.p29-founder .case-attribution dt{font:12px/1.5 "DM Sans",sans-serif!important;text-transform:uppercase;letter-spacing:.08em;color:#625d52}
.p29-founder .case-attribution dd{font:19px/1.4 Newsreader,serif!important;margin:4px 0 0}
.p29-founder .earlier-film-block{margin-top:42px;border-top:1px solid #bfb5a2;padding-top:34px}
.p29-founder .earlier-film-block h3{font:400 36px/1.1 "Bodoni Moda",serif!important;margin-bottom:0}
.p29-founder .earlier-close{display:flex;align-items:center;justify-content:space-between;gap:24px;border-top:1px solid #cfc5b5;margin-top:35px;padding-top:25px}
.p29-founder .earlier-close p{margin-bottom:0;font-size:20px!important}
.p29-founder .earlier-experience .film-choice.active{background:#ddd4c4}
.p29-founder .earlier-experience .film-choice:hover{background:#e7dfd0}
.p29-founder .earlier-film-gallery .film-layout{grid-template-columns:1.35fr 1fr}
@media(max-width:900px){.p29-founder .earlier-cases{gap:20px}.p29-founder .earlier-film-gallery .film-layout{grid-template-columns:1fr}.p29-founder .gravity-head nav{gap:16px}.p29-founder .earlier-close{align-items:start}}
@media(max-width:640px){.p29-founder .earlier-cases{grid-template-columns:1fr;gap:25px}.p29-founder .earlier-cases article{display:grid;grid-template-columns:1fr;gap:0}.p29-founder .earlier-cases article h3{font-size:30px!important}.p29-founder .earlier-film-block h3{font-size:31px!important}.p29-founder .earlier-close{display:block}.p29-founder .earlier-close .text-link{margin-top:18px}.p29-founder .gravity-head nav{gap:14px}}
.p29-founder .founder-v2-hero h1{font-size:clamp(42px,4.3vw,64px)!important;line-height:1.03!important;letter-spacing:-.025em;margin-bottom:28px}
.p29-founder .founder-v2-hero p:not(.eyebrow){font:22px/1.5 Newsreader,serif!important;margin-bottom:19px}
.p29-founder .founder-v2-hero{align-items:start;gap:58px}
.p29-founder .founder-v2-hero .portrait{position:sticky;top:24px}
.p29-founder .culture-v2-intro{max-width:850px}
.p29-founder .culture-v2-intro h2{margin-bottom:28px}
.p29-founder .culture-v2-intro>p:not(.eyebrow){font:23px/1.5 Newsreader,serif!important}
.p29-founder .inline-reading-list{margin-top:38px}
.p29-founder .inline-essay{border-top:1px solid var(--rule)}
.p29-founder .inline-essay:last-child{border-bottom:1px solid var(--rule)}
.p29-founder .inline-essay>summary{display:flex;justify-content:space-between;gap:25px;padding:25px 0;list-style:none;cursor:pointer}
.p29-founder .inline-essay>summary::-webkit-details-marker{display:none}
.p29-founder .inline-essay>summary small{display:block;font:600 12px/1.5 "DM Sans",sans-serif!important;text-transform:uppercase;letter-spacing:.1em;margin-bottom:9px}
.p29-founder .inline-essay>summary>span>span{font:30px/1.15 Newsreader,serif!important}
.p29-founder .inline-essay>summary>b{font:600 12px/1.5 "DM Sans",sans-serif!important;text-transform:uppercase;white-space:nowrap;align-self:center}
.p29-founder .inline-essay>summary i{font:22px "DM Sans",sans-serif!important;margin-left:12px;display:inline-block;font-style:normal!important}
.p29-founder .inline-essay[open]>summary i{transform:rotate(45deg)}
.p29-founder .essay-body{max-width:790px;padding:5px 0 28px}
.p29-founder .essay-body>p{font:22px/1.6 Newsreader,serif!important}
.p29-founder .article-sources{border-top:1px solid var(--rule);margin-top:30px;padding-top:20px}
.p29-founder .article-sources h4,.p29-founder .article-sources a{font:12px/1.6 "DM Sans",sans-serif!important}
.p29-founder .article-sources li{margin-bottom:8px}
.p29-founder .founder-case{border-top:1px solid var(--rule)}
.p29-founder .founder-case:last-child{border-bottom:1px solid var(--rule)}
.p29-founder .founder-case>summary{display:grid;grid-template-columns:210px 1fr;gap:35px;padding:28px 0;list-style:none;cursor:pointer}
.p29-founder .founder-case>summary::-webkit-details-marker{display:none}
.p29-founder .founder-case>summary>img{width:100%;aspect-ratio:3/2;object-fit:contain}
.p29-founder .case-summary-copy{display:block;align-self:center}
.p29-founder .case-summary-copy .eyebrow{display:block;margin:0 0 12px}
.p29-founder .case-name{display:block;font:36px/1.1 Newsreader,serif!important;margin-bottom:12px}
.p29-founder .case-hook{display:block;font:22px/1.4 Newsreader,serif!important;max-width:650px}
.p29-founder .case-expand{display:flex;gap:22px;align-items:center;font:600 12px/1.5 "DM Sans",sans-serif!important;text-transform:uppercase;margin-top:20px}
.p29-founder .case-expand>span{font-size:24px!important;display:inline-block}
.p29-founder .founder-case[open] .case-expand>span{transform:rotate(45deg)}
.p29-founder .case-expanded{display:grid;grid-template-columns:1fr 1.12fr;gap:42px;padding:5px 0 42px}
.p29-founder .case-story p{font:21px/1.5 Newsreader,serif!important}
.p29-founder .case-story .case-credit{font:12px/1.6 "DM Sans",sans-serif!important;border-bottom:1px solid var(--rule);padding-bottom:16px;margin-bottom:24px}
.p29-founder .case-proof{display:grid;grid-template-columns:1fr 1fr;gap:20px;margin-top:28px}
.p29-founder .case-proof div{border-top:1px solid var(--rule);padding-top:15px}
.p29-founder .case-proof dt{font:32px/1.1 Newsreader,serif!important}
.p29-founder .case-proof dd{font:12px/1.5 "DM Sans",sans-serif!important;margin:8px 0 0}
.p29-founder .case-films-right{display:grid;gap:28px;align-content:start}
.p29-founder .embedded-case-film h4{font:24px/1.2 Newsreader,serif!important;margin:14px 0 9px}
.p29-founder .film-fallback{font:12px/1.5 "DM Sans",sans-serif!important;text-decoration:underline}
.p29-founder .embedded-case-film .film-screen{aspect-ratio:16/9}
.p29-founder .embedded-case-film .film-poster img{display:block;width:100%;height:100%;object-fit:cover;object-position:center}
.p29-founder .restored-role{border-top:1px solid var(--rule)}
.p29-founder .restored-role>summary{display:grid;grid-template-columns:130px 1fr 110px;gap:25px;list-style:none;cursor:pointer;padding:27px 0;align-items:start}
.p29-founder .restored-role>summary::-webkit-details-marker{display:none}
.p29-founder .restored-role .year{font:12px/1.5 "DM Sans",sans-serif!important}
.p29-founder .role-name{display:block;font:28px/1.15 Newsreader,serif!important}
.p29-founder .role-metric{display:block;font:12px/1.6 "DM Sans",sans-serif!important;color:var(--muted);margin-top:10px}
.p29-founder .role-expand{font:600 12px/1.5 "DM Sans",sans-serif!important;text-transform:uppercase}
.p29-founder .role-expand b{display:inline-block;font-size:23px!important;margin-left:7px}
.p29-founder .restored-role[open] .role-expand b{transform:rotate(45deg)}
.p29-founder .role-body{margin-left:155px;padding:0 0 30px;max-width:790px}
.p29-founder .role-body p{font:21px/1.5 Newsreader,serif!important}
.p29-founder .restored-subrole{margin-bottom:26px}
.p29-founder .restored-subrole h4{font:27px/1.15 Newsreader,serif!important;margin:0 0 8px}
.p29-founder .restored-subrole .role-metric{font:12px/1.5 "DM Sans",sans-serif!important}
.p29-founder .brands-list .brand-collage{aspect-ratio:3/2;object-fit:cover}
.p29-founder .brand-logo-row{display:flex;flex-wrap:wrap;gap:16px 22px;align-items:center;padding-top:20px;border-top:1px solid var(--rule);margin-top:20px}
.p29-founder .brand-logo-row img{height:30px;max-width:110px;object-fit:contain}
.p29-founder .founder-case>summary:focus-visible,.p29-founder .restored-role>summary:focus-visible,.p29-founder .inline-essay>summary:focus-visible{outline:2px solid var(--navy);outline-offset:5px}
@media(max-width:900px){.p29-founder .founder-v2-hero{gap:32px}.p29-founder .case-expanded{gap:28px}.p29-founder .founder-case>summary{grid-template-columns:160px 1fr;gap:25px}}
@media(max-width:640px){.p29-founder .founder-v2-hero h1{font-size:42px!important}.p29-founder .founder-v2-hero p:not(.eyebrow){font-size:21px!important}.p29-founder .founder-v2-hero .portrait{position:static}.p29-founder .founder-case>summary{grid-template-columns:100px 1fr;gap:18px}.p29-founder .case-name{font-size:28px!important}.p29-founder .case-hook{font-size:20px!important}.p29-founder .case-expanded{grid-template-columns:1fr}.p29-founder .case-films-right{grid-row:auto}.p29-founder .inline-essay>summary{display:block}.p29-founder .inline-essay>summary>b{display:block;margin-top:15px}.p29-founder .inline-essay>summary>span>span{font-size:27px!important}.p29-founder .restored-role>summary{grid-template-columns:1fr;gap:10px}.p29-founder .role-body{margin-left:0}.p29-founder .role-name{font-size:27px!important}.p29-founder .culture-v2-intro>p:not(.eyebrow){font-size:22px!important}}
.p29-founder .founder-review-v2 .founder-case>summary,.p29-founder .founder-review-v2 .inline-essay>summary,.p29-founder .founder-review-v2 .restored-role>summary{text-transform:none;letter-spacing:normal}
.p29-founder .founder-review-v2 details[open]>summary span{transform:none}
.p29-founder .founder-review-v2 .founder-case .case-name{font-size:36px!important}
.p29-founder .founder-review-v2 .founder-case .case-hook{font-size:22px!important}
.p29-founder .founder-review-v2 .founder-case .eyebrow,.p29-founder .founder-review-v2 .founder-case .attribution{font-size:12px!important}
.p29-founder .founder-review-v2 .case-summary-copy .eyebrow{text-transform:uppercase;letter-spacing:.09em}
.p29-founder .founder-review-v2 .case-expand{font-size:12px!important;font-weight:600!important}
.p29-founder .founder-review-v2 .inline-essay summary>span{font-size:inherit!important}
.p29-founder .founder-review-v2 .inline-essay summary>span>span{font-size:30px!important}
.p29-founder .founder-review-v2 .restored-role .role-name{font-size:28px!important}
.p29-founder .founder-review-v2 .restored-role .role-metric{font-size:12px!important}
.p29-founder .founder-review-v2 .restored-role .year{font-size:12px!important}
.p29-founder .founder-review-v2 .restored-role .role-expand{font-size:12px!important}
@media(max-width:640px){.p29-founder .founder-review-v2 .founder-case .case-name{font-size:28px!important}.p29-founder .founder-review-v2 .founder-case .case-hook{font-size:20px!important}.p29-founder .founder-review-v2 .inline-essay summary>span>span{font-size:27px!important}}
.p29-founder .founder-review-v2 .section-top .eyebrow{font:600 12px/1.5 "DM Sans",sans-serif!important;text-transform:uppercase;letter-spacing:.1em}
.p29-founder .founder-review-v2 .culture-v2-intro p.eyebrow{font:600 12px/1.5 "DM Sans",sans-serif!important}
.p29-founder .founder-review-v2 .brands-list article,.p29-founder .founder-review-v2 .brands-list article:last-child{grid-template-columns:minmax(0,1.15fr) minmax(0,1fr);gap:42px;align-items:center;padding:32px 0}
.p29-founder .founder-review-v2 .brand-collage{width:100%;height:auto;aspect-ratio:3/2;object-fit:cover}
.p29-founder .founder-review-v2 .brands-list article>div>p.eyebrow{font:600 12px/1.5 "DM Sans",sans-serif!important;letter-spacing:.08em}
.p29-founder .founder-review-v2 .brands-list article>div>p:not(.eyebrow){font:23px/1.5 Newsreader,serif!important}
.p29-founder .founder-review-v2 .brand-logo-row{gap:18px 22px}
.p29-founder .founder-review-v2 .brand-logo-row img{width:78px;height:34px;max-width:none;object-fit:contain}
.p29-founder .founder-review-v2 .section.experience>.wrap>.eyebrow{font:600 12px/1.5 "DM Sans",sans-serif!important;letter-spacing:.1em}
@media(max-width:640px){.p29-founder .founder-review-v2 .brands-list article,.p29-founder .founder-review-v2 .brands-list article:last-child{grid-template-columns:1fr;gap:26px}.p29-founder .founder-review-v2 .brand-logo-row{gap:15px}.p29-founder .founder-review-v2 .brand-logo-row img{width:65px;height:30px}}
.p29-founder .case-expanded:not(:has(.case-films-right)){grid-template-columns:1fr}
.p29-founder .case-expanded:not(:has(.case-films-right)) .case-story{max-width:850px}
.p29-founder .additional-brand-categories{display:grid;grid-template-columns:1fr 1fr;gap:24px 42px;margin-top:25px;border-top:1px solid var(--rule);padding-top:30px}
.p29-founder .additional-brand-categories .eyebrow{font:600 12px/1.5 "DM Sans",sans-serif!important;letter-spacing:.08em}
.p29-founder .additional-brand-categories p:not(.eyebrow){font:23px/1.5 Newsreader,serif!important}
@media(max-width:640px){.p29-founder .additional-brand-categories{grid-template-columns:1fr}}
.p29-founder .brand-group+.brand-group{border-top:1px solid var(--rule);margin-top:28px;padding-top:24px}
.p29-founder .brand-group h3{font:600 12px/1.6 "DM Sans",sans-serif!important;letter-spacing:.08em;text-transform:uppercase;margin:0 0 14px}
.p29-founder .brand-group p{font:23px/1.5 Newsreader,serif!important;margin-bottom:0}
.p29-founder .founder-review-v2 .brands-list article{align-items:start}
.p29-founder .founder-review-v2 .kolaveri-expanded{display:block;padding:5px 0 45px}
.p29-founder .kolaveri-identity{display:flex;flex-wrap:wrap;gap:10px 22px;border-top:1px solid var(--rule);border-bottom:1px solid var(--rule);padding:15px 0;margin-bottom:30px;font:12px/1.6 "DM Sans",sans-serif!important}
.p29-founder .kolaveri-overview{display:grid;grid-template-columns:1fr 1.12fr;gap:42px;align-items:start}
.p29-founder .kolaveri-overview .case-story>.eyebrow{font:600 12px/1.5 "DM Sans",sans-serif!important;text-transform:uppercase;letter-spacing:.09em;margin:0 0 12px}
.p29-founder .kolaveri-overview .case-story>.eyebrow:not(:first-child){margin-top:32px}
.p29-founder .kolaveri-overview .case-story>h4,.p29-founder .kolaveri-block>h4,.p29-founder .kolaveri-results-head h4{font:34px/1.12 Newsreader,serif!important;margin:0 0 21px;letter-spacing:-.01em}
.p29-founder .kolaveri-block{border-top:1px solid var(--rule);margin-top:38px;padding-top:30px;scroll-margin-top:80px}
.p29-founder .kolaveri-block .eyebrow{font:600 12px/1.5 "DM Sans",sans-serif!important;letter-spacing:.09em;text-transform:uppercase;margin:0 0 12px}
.p29-founder .kolaveri-platforms{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:30px;margin-top:28px}
.p29-founder .kolaveri-platforms article{border-top:2px solid #b28c4c;padding-top:18px}
.p29-founder .platform-number{font:12px/1.5 "DM Sans",sans-serif!important;color:var(--muted)}
.p29-founder .kolaveri-platforms h5,.p29-founder .kolaveri-metrics h5{font:26px/1.15 Newsreader,serif!important;margin:12px 0 17px}
.p29-founder .kolaveri-platforms p,.p29-founder .kolaveri-crossover p{font:21px/1.5 Newsreader,serif!important}
.p29-founder .kolaveri-results-head{display:flex;justify-content:space-between;align-items:end;gap:25px}
.p29-founder .kolaveri-results-head h4{margin-bottom:0}
.p29-founder .reporting-window{font:12px/1.5 "DM Sans",sans-serif!important;color:var(--muted);margin-bottom:3px}
.p29-founder .kolaveri-headline-results{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:25px;margin:30px 0}
.p29-founder .kolaveri-headline-results>div{border-top:1px solid var(--rule);padding-top:20px}
.p29-founder .kolaveri-headline-results dt{font:35px/1.1 Newsreader,serif!important;font-variant-numeric:tabular-nums;letter-spacing:-.025em}
.p29-founder .kolaveri-headline-results dd{font:12px/1.6 "DM Sans",sans-serif!important;margin:12px 0 0;max-width:205px}
.p29-founder .kolaveri-metrics{display:grid;grid-template-columns:1fr 1fr;gap:42px;margin-top:30px}
.p29-founder .kolaveri-metrics dl>div{display:flex;justify-content:space-between;gap:22px;border-bottom:1px solid var(--rule);padding:12px 0;font:13px/1.5 "DM Sans",sans-serif!important}
.p29-founder .kolaveri-metrics dt{max-width:70%}
.p29-founder .kolaveri-metrics dd{margin:0;text-align:right;font-variant-numeric:tabular-nums}
.p29-founder .kolaveri-block .case-proof{grid-template-columns:repeat(4,minmax(0,1fr));gap:25px}
.p29-founder .kolaveri-block .case-proof dt{font-size:36px!important}
.p29-founder .milestone-note{font:13px/1.6 "DM Sans",sans-serif!important;color:var(--muted);max-width:760px}
.p29-founder .kolaveri-crossover>div{display:grid;grid-template-columns:1fr 1fr;gap:42px}
.p29-founder .kolaveri-crossover{margin-bottom:0}
@media(max-width:900px){.p29-founder .kolaveri-overview{gap:28px}.p29-founder .kolaveri-headline-results{grid-template-columns:repeat(2,minmax(0,1fr))}.p29-founder .kolaveri-platforms{gap:22px}}
@media(max-width:640px){.p29-founder .kolaveri-overview{grid-template-columns:1fr}.p29-founder .kolaveri-platforms,.p29-founder .kolaveri-metrics,.p29-founder .kolaveri-crossover>div{grid-template-columns:1fr;gap:20px}.p29-founder .kolaveri-overview .case-story>h4,.p29-founder .kolaveri-block>h4,.p29-founder .kolaveri-results-head h4{font-size:30px!important}.p29-founder .kolaveri-results-head{display:block}.p29-founder .reporting-window{margin-top:14px}.p29-founder .kolaveri-headline-results{gap:24px 18px}.p29-founder .kolaveri-headline-results dt{font-size:29px!important}.p29-founder .kolaveri-block .case-proof{grid-template-columns:1fr 1fr;gap:24px}.p29-founder .kolaveri-metrics dl>div{font-size:12px!important}.p29-founder .kolaveri-identity{gap:8px 16px}}
.p29-founder .founder-review-v2 .film-poster img[src$="/pyovdYKHoyk.jpg"],.p29-founder .founder-review-v2 .film-poster img[src$="/6xmWY-Jrb7k.jpg"]{transform:scale(1.2)}
.p29-founder .founder-review-v2 .founder-case>summary>.case-preview-still{aspect-ratio:16/9;object-fit:cover}
.p29-founder .pepsi-expanded .case-films-right>.case-credit{font:12px/1.6 "DM Sans",sans-serif!important;color:var(--muted);margin-top:0}
.p29-founder .founder-review-v2 .case-expanded>.case-identity-fields{grid-column: 1 / -1}
.p29-founder .founder-case>summary{grid-template-columns:330px minmax(0,1fr);gap:42px;padding:34px 0}
.p29-founder .founder-case>summary>img{align-self:center}
@media(max-width:900px){.p29-founder .founder-case>summary{grid-template-columns:230px minmax(0,1fr);gap:28px}}
@media(max-width:640px){.p29-founder .founder-case>summary{grid-template-columns:135px minmax(0,1fr);gap:18px;padding:26px 0}}
.p29-founder .founder-case>summary{grid-template-columns:minmax(0,1.12fr) minmax(0,1fr);gap:32px;padding:28px 0;align-items:center}
.p29-founder .founder-review-v2 .kolaveri-expanded{padding:0 0 30px}
.p29-founder .kolaveri-identity{padding:12px 0;margin-bottom:20px;gap:8px 20px}
.p29-founder .kolaveri-overview{gap:32px}
.p29-founder .kolaveri-overview .case-story>.eyebrow:not(:first-child){margin-top:24px}
.p29-founder .kolaveri-overview .case-story>h4,.p29-founder .kolaveri-block>h4,.p29-founder .kolaveri-results-head h4{margin-bottom:16px}
.p29-founder .kolaveri-overview .case-story>p:not(.eyebrow){margin:0 0 14px}
.p29-founder .kolaveri-block{margin-top:28px;padding-top:22px}
.p29-founder .kolaveri-platforms{gap:24px;margin-top:20px}
.p29-founder .kolaveri-platforms article{padding-top:14px}
.p29-founder .kolaveri-platforms h5,.p29-founder .kolaveri-metrics h5{margin:10px 0 12px}
.p29-founder .kolaveri-platforms p{margin:0 0 12px}
.p29-founder .kolaveri-headline-results{margin:22px 0;gap:20px}
.p29-founder .kolaveri-headline-results>div{padding-top:16px}
.p29-founder .kolaveri-headline-results dd{margin-top:9px}
.p29-founder .kolaveri-crossover>div{gap:32px}
@media(max-width:900px){.p29-founder .founder-case>summary{grid-template-columns:minmax(0,1fr) minmax(0,1fr);gap:24px}.p29-founder .kolaveri-overview{gap:24px}.p29-founder .kolaveri-platforms{gap:18px}}
@media(max-width:640px){.p29-founder .founder-case>summary{grid-template-columns:1fr;gap:16px;padding:24px 0}.p29-founder .founder-case>summary>img{width:100%;margin:0}.p29-founder .kolaveri-block{margin-top:24px;padding-top:19px}.p29-founder .kolaveri-identity{margin-bottom:18px}}
.p29-founder .founder-scroll-page{background: #f8f6ef;color: var(--navy)}
.p29-founder .founder-scroll-page .p29-main{padding: 0}
.p29-founder .founder-scroll-page .site-head{background: #f8f6ef;border-bottom: 1px solid var(--rule)}
.p29-founder .founder-scroll-section{padding: clamp(72px,9vw,132px) 0;border-bottom: 1px solid var(--rule)}
.p29-founder .founder-section-head{display: grid;grid-template-columns: 80px minmax(0,1fr);gap: 30px;align-items: start;margin-bottom: clamp(38px,5vw,72px)}
.p29-founder .founder-section-number,.p29-founder .founder-kicker{font: 600 12px/1.45 "DM Sans",sans-serif!important;letter-spacing: .12em;text-transform: uppercase}
.p29-founder .founder-section-number{color: #6f5c3a;padding-top: 10px}
.p29-founder .founder-section-head h2{max-width: 880px;margin: 0;font: clamp(44px,5.4vw,78px)/.98 Newsreader,serif!important;letter-spacing: -.035em}
.p29-founder .founder-section-head p{max-width: 760px;margin: 18px 0 0;font: 21px/1.48 Newsreader,serif!important}
.p29-founder .founder-scroll-hero{padding-top: clamp(70px,8vw,116px)}
.p29-founder .founder-hero-grid{display: grid;grid-template-columns: minmax(0,1.12fr) minmax(360px,.88fr);gap: clamp(46px,7vw,98px);align-items: start}
.p29-founder .founder-scroll-hero h1{margin: 22px 0 32px;font: clamp(54px,6.4vw,92px)/.93 Newsreader,serif!important;letter-spacing: -.045em}
.p29-founder .founder-scroll-hero h1 em{font-weight: 400!important}
.p29-founder .founder-intro-copy p{max-width: 780px;margin: 0 0 21px;font: 22px/1.55 Newsreader,serif!important}
.p29-founder .founder-intro-copy .culture-commerce-line{margin-top: 34px;padding-top: 28px;border-top: 1px solid var(--rule)}
.p29-founder .founder-scroll-hero .portrait{margin: 0;position: sticky;top: 28px}
.p29-founder .founder-scroll-hero .portrait img{display: block;width: 100%;aspect-ratio: 4 / 5;object-fit: cover}
.p29-founder .founder-scroll-hero .portrait figcaption{margin-top: 10px;font: 12px/1.5 "DM Sans",sans-serif!important;text-transform: uppercase;letter-spacing: .08em}
.p29-founder .service-list{display: grid;grid-template-columns: repeat(2,minmax(0,1fr));border-top: 1px solid var(--rule)}
.p29-founder .service-list article{min-height: 190px;padding: 28px 34px 32px 0;border-bottom: 1px solid var(--rule)}
.p29-founder .service-list article:nth-child(odd){border-right: 1px solid var(--rule)}
.p29-founder .service-list article:nth-child(even){padding-left: 34px}
.p29-founder .service-list span{font: 600 12px/1.5 "DM Sans",sans-serif!important;color: #6f5c3a}
.p29-founder .service-list h3{max-width: 520px;margin: 12px 0 0;font: 30px/1.18 Newsreader,serif!important}
.p29-founder .services-note{display: grid;grid-template-columns: 1fr 1fr;gap: 34px;margin-top: 34px}
.p29-founder .services-note p{margin: 0;font: 17px/1.55 Newsreader,serif!important}
.p29-founder .how-grid{display: grid;grid-template-columns: repeat(3,minmax(0,1fr));border-top: 1px solid var(--rule);border-bottom: 1px solid var(--rule)}
.p29-founder .how-grid article{min-height: 250px;padding: 32px 32px 36px;border-right: 1px solid var(--rule)}
.p29-founder .how-grid article:first-child{padding-left: 0}
.p29-founder .how-grid article:last-child{border-right: 0;padding-right: 0}
.p29-founder .how-grid span{font: 600 12px/1.5 "DM Sans",sans-serif!important;color: #6f5c3a}
.p29-founder .how-grid h3{margin: 42px 0 0;font: clamp(30px,3vw,44px)/1.06 Newsreader,serif!important}
.p29-founder .how-close{max-width: 760px;margin: 28px 0 0 110px;font: 21px/1.5 Newsreader,serif!important}
.p29-founder .founder-scroll-page .founder-case-list{display: grid;grid-template-columns: repeat(2,minmax(0,1fr));gap: 26px}
.p29-founder .founder-scroll-page .founder-case{min-width: 0;border: 1px solid var(--rule);background: #fbfaf6}
.p29-founder .founder-scroll-page .founder-case>summary{display: block;padding: 0}
.p29-founder .founder-scroll-page .founder-case>summary>img{display: block;width: 100%;aspect-ratio: 3 / 2;object-fit: cover;margin: 0}
.p29-founder .founder-scroll-page .founder-case .case-summary-copy{display: block;padding: 25px 26px 27px}
.p29-founder .founder-scroll-page .founder-case .case-name{font-size: clamp(31px,3vw,43px)!important}
.p29-founder .founder-scroll-page .founder-case .case-hook{font-size: 20px!important}
.p29-founder .founder-scroll-page .founder-case[open]{grid-column: 1 / -1}
.p29-founder .founder-scroll-page .founder-case[open]>summary{display: grid;grid-template-columns: minmax(0,.95fr) minmax(0,1.05fr);border-bottom: 1px solid var(--rule)}
.p29-founder .founder-scroll-page .founder-case[open]>summary>img{height: 100%;min-height: 310px}
.p29-founder .founder-scroll-page .founder-case .case-expanded{padding: 34px}
.p29-founder .founder-scroll-page .kolaveri-block{grid-column: 1 / -1}
.p29-founder .record-body,.p29-founder .life-body,.p29-founder .next-body{margin-left: 110px}
.p29-founder .brand-category-stack{display: grid;gap: 24px}
.p29-founder .brand-category-row{display: grid;grid-template-columns: minmax(300px,.78fr) minmax(0,1.22fr);min-height: 330px;border: 1px solid var(--rule);background: #fbfaf6}
.p29-founder .brand-category-row img{width: 100%;height: 100%;min-height: 330px;object-fit: cover;border-right: 1px solid var(--rule)}
.p29-founder .brand-category-copy{display: flex;flex-direction: column;justify-content: center;gap: 22px;padding: clamp(30px,4vw,58px)}
.p29-founder .brand-category-copy .brand-group + .brand-group{padding-top: 22px;border-top: 1px solid var(--rule)}
.p29-founder .brand-category-copy h3{margin: 0 0 12px;font: 600 12px/1.5 "DM Sans",sans-serif!important;text-transform: uppercase;letter-spacing: .1em}
.p29-founder .brand-category-copy p{margin: 0;font: 22px/1.45 Newsreader,serif!important}
.p29-founder .founder-scroll-page .life-grid{grid-template-columns: minmax(320px,.9fr) minmax(0,1.1fr);gap: clamp(38px,6vw,82px)}
.p29-founder .founder-scroll-page .life-grid>img{width: 100%;max-height: none;aspect-ratio: 4 / 3;object-fit: cover}
.p29-founder .founder-scroll-page .life-grid p{font-size: 27px!important}
.p29-founder .founder-scroll-page .route-links{border-top: 1px solid var(--rule)}
@media (max-width: 900px){.p29-founder .founder-hero-grid,.p29-founder .brand-category-row,.p29-founder .founder-scroll-page .life-grid{grid-template-columns: 1fr}.p29-founder .founder-scroll-hero .portrait{position: static;max-width: 560px}.p29-founder .founder-scroll-hero .portrait img{aspect-ratio: 4 / 3}.p29-founder .founder-scroll-page .founder-case-list{grid-template-columns: 1fr}.p29-founder .founder-scroll-page .founder-case[open]{grid-column: auto}.p29-founder .brand-category-row img{min-height: 0;aspect-ratio: 16 / 9;border-right: 0;border-bottom: 1px solid var(--rule)}}
@media (max-width: 680px){.p29-founder .founder-scroll-section{padding: 58px 0}.p29-founder .founder-section-head{grid-template-columns: 1fr;gap: 12px;margin-bottom: 34px}.p29-founder .founder-section-number{padding: 0}.p29-founder .founder-scroll-hero h1{font-size: 50px!important}.p29-founder .service-list,.p29-founder .services-note,.p29-founder .how-grid{grid-template-columns: 1fr}.p29-founder .service-list article,.p29-founder .service-list article:nth-child(even),.p29-founder .how-grid article,.p29-founder .how-grid article:first-child,.p29-founder .how-grid article:last-child{min-height: 0;padding: 24px 0;border-right: 0}.p29-founder .how-grid article + article{border-top: 1px solid var(--rule)}.p29-founder .how-grid h3{margin-top: 18px}.p29-founder .how-close,.p29-founder .record-body,.p29-founder .life-body,.p29-founder .next-body{margin-left: 0}.p29-founder .founder-scroll-page .founder-case[open]>summary{display: block}.p29-founder .founder-scroll-page .founder-case[open]>summary>img{min-height: 0}.p29-founder .founder-scroll-page .founder-case .case-expanded{padding: 20px}.p29-founder .brand-category-row{min-height: 0}.p29-founder .brand-category-copy{padding: 26px 22px}}
.p29-founder .founder-scroll-page .case-summary-copy{min-width: 0}
.p29-founder .founder-scroll-page .case-name{overflow-wrap: anywhere}
.p29-founder .founder-scroll-page .restored-role>summary>span{min-width: 0}
.p29-founder .founder-perspective{margin-left:110px;max-width:810px}
.p29-founder .founder-perspective p{font:24px/1.5 Newsreader,serif!important}
.p29-founder .founder-gravity-note{border-top:1px solid var(--rule);margin-top:46px;padding-top:32px}
.p29-founder .founder-gravity-note p{max-width:650px}
@media(max-width:680px){.p29-founder .founder-perspective{margin-left:0}.p29-founder .founder-perspective p{font-size:22px!important}}
.p29-founder .founder-scroll-page .founder-scroll-section{padding-top:56px;padding-bottom:56px}
.p29-founder .founder-scroll-page .founder-scroll-hero{padding-top:54px;padding-bottom:48px}
.p29-founder .founder-scroll-page .founder-section-head{margin-bottom:30px}
.p29-founder .founder-scroll-page .founder-section-head p{margin-top:12px}
.p29-founder .founder-scroll-page .founder-intro-copy p{margin-bottom:16px}
.p29-founder .founder-scroll-page .founder-intro-copy .founder-kicker{font:600 12px/1.45 "DM Sans",sans-serif!important}
.p29-founder .founder-scroll-page .founder-scroll-hero h1{margin-top:18px;margin-bottom:24px}
.p29-founder .founder-scroll-page .founder-intro-copy .culture-commerce-line{margin-top:24px;padding-top:20px}
.p29-founder .founder-scroll-page .founder-perspective p{margin-bottom:16px}
.p29-founder .founder-scroll-page .founder-perspective p:last-child{margin-bottom:0}
.p29-founder .founder-scroll-page .founder-case-list{gap:20px}
.p29-founder .founder-scroll-page .founder-case .case-summary-copy{padding:20px 22px}
.p29-founder .founder-scroll-page .founder-case .case-expanded{padding:26px}
.p29-founder .founder-scroll-page .brand-category-stack{gap:16px}
.p29-founder .founder-scroll-page .brand-category-row{min-height:0}
.p29-founder .founder-scroll-page .brand-category-row img{min-height:0;max-height:280px}
.p29-founder .founder-scroll-page .brand-category-copy{padding:24px 28px;gap:16px}
.p29-founder .founder-scroll-page .brand-category-copy .brand-group + .brand-group{margin-top:0;padding-top:16px}
.p29-founder .founder-scroll-page .restored-role>summary{padding-top:20px;padding-bottom:20px}
.p29-founder .founder-scroll-page .role-body{padding-bottom:22px}
.p29-founder .founder-scroll-page .founder-gravity-note{margin-top:28px;padding-top:24px}
.p29-founder .founder-scroll-page .actions{margin-top:22px}
.p29-founder .founder-scroll-page .site-footer{padding-top:28px;padding-bottom:28px}
@media(max-width:680px){.p29-founder .founder-scroll-page .founder-scroll-section{padding-top:38px;padding-bottom:38px}.p29-founder .founder-scroll-page .founder-scroll-hero{padding-top:36px;padding-bottom:36px}.p29-founder .founder-scroll-page .founder-section-head{margin-bottom:24px;gap:8px}.p29-founder .founder-scroll-page .founder-hero-grid{gap:28px}.p29-founder .founder-scroll-page .brand-category-copy{padding:20px}.p29-founder .founder-scroll-page .founder-case .case-expanded{padding:20px}}
.p29-founder .founder-scroll-page .life-grid>img{height: auto;aspect-ratio: auto;object-fit: contain}
.p29-founder .founder-scroll-page .founder-scroll-hero h1{font-size:clamp(48px,5.9vw,80px)!important;line-height:1.03!important}
.p29-founder .founder-scroll-page .founder-section-head h2{font-size:clamp(34px,3.5vw,50px)!important;line-height:1.08!important}
.p29-founder .founder-scroll-page .founder-section-head .founder-kicker{font:600 12px/1.5 "DM Sans",sans-serif!important;letter-spacing:.12em;margin:0 0 10px}
.p29-founder .founder-scroll-page .founder-intro-copy p:not(.founder-kicker){font:23px/1.45 Newsreader,serif!important}
.p29-founder .founder-scroll-page .founder-perspective p,.p29-founder .founder-scroll-page .brand-category-copy p,.p29-founder .founder-scroll-page .life-grid p{font-size:21px!important;line-height:1.5!important}
.p29-founder .founder-scroll-page .founder-case .case-name{font-size:30px!important;line-height:1.12!important}
@media(max-width:640px){.p29-founder .founder-scroll-page .founder-scroll-hero h1{font-size:52px!important}.p29-founder .founder-scroll-page .founder-intro-copy p:not(.founder-kicker){font-size:22px!important}.p29-founder .founder-scroll-page .founder-case .case-name{font-size:28px!important}}
.p29-founder #selected-work .founder-case-list{display:grid!important;grid-template-columns:1fr 1fr;gap:0 34px;align-items:start}
.p29-founder #selected-work .founder-case-list>.founder-case{border:0;border-top:1px solid var(--rule);margin:0;min-width:0;background:transparent!important;box-shadow:none!important}
.p29-founder #selected-work .founder-case-list>.founder-case>summary{display:grid!important;grid-template-columns:180px 1fr!important;gap:22px!important;align-items:center;padding:24px 0!important}
.p29-founder #selected-work .founder-case-list>.founder-case>summary>img{display:block;width:100%;height:auto;aspect-ratio:3/2;object-fit:contain;background:#fff;margin:0}
.p29-founder #selected-work .founder-case-list>.founder-case>summary .case-summary-copy{display:block;padding:0}
.p29-founder #selected-work .founder-case-list>.founder-case>summary .eyebrow{margin:0}
.p29-founder #selected-work .founder-case-list>.founder-case>summary .case-name{font:28px/1.12 Newsreader,serif!important;margin:6px 0 9px}
.p29-founder #selected-work .founder-case-list>.founder-case>summary .case-hook{font:18px/1.45 Newsreader,serif!important;margin:0 0 10px}
.p29-founder #selected-work .founder-case-list>.founder-case[open]{background:var(--paper)!important;border:0!important}
.p29-founder #selected-work .founder-case-list>.founder-case[open]>summary{grid-template-columns:minmax(0,420px) minmax(0,1fr)!important;gap:40px!important;padding:40px 0 0!important}
.p29-founder #selected-work .founder-case-list>.founder-case[open]>summary>img{object-fit:cover}
.p29-founder .founder-case[open]{position:fixed;inset:0;z-index:100000;overflow-y:auto;background:var(--paper);padding:0 32px 80px!important;margin:0!important;border:0!important}
.p29-founder .founder-case[open]>summary{max-width:1184px;margin:0 auto;padding:40px 0 0!important;display:grid!important;grid-template-columns:minmax(0,420px) minmax(0,1fr)!important;gap:40px!important;align-items:center}
.p29-founder .founder-case[open]>summary>img{margin:0;aspect-ratio:3/2;object-fit:cover!important}
.p29-founder .founder-case[open]>summary .case-expand{display:none!important}
.p29-founder .founder-case[open]>.case-expanded{max-width:1184px;margin:0 auto}
.p29-founder .p29-case-end{max-width:1184px;margin:48px auto 0;padding:36px 0 0;border-top:1px solid var(--rule);display:flex;justify-content:center}
.p29-founder .p29-case-close{display:inline-flex;align-items:center;justify-content:center;gap:12px;width:min(100%,380px);min-height:60px;padding:18px 40px;background:var(--ink);color:#fff;border:2px solid var(--ink);font:700 14px/1.2 "DM Sans",Arial,sans-serif!important;letter-spacing:.1em;text-transform:uppercase;cursor:pointer}
.p29-founder .p29-case-close span{font-size:20px!important;line-height:1!important}
.p29-founder .p29-case-close:hover,.p29-founder .p29-case-close:focus-visible{background:#fff;color:var(--ink)}
.p29-founder html.p29-lock{overflow:hidden}
.p29-founder .p29-solo-film{max-width:640px;margin:8px 0 28px}
.p29-founder .case-impact{margin:0 0 20px;padding-left:22px}
@media(max-width:900px){.p29-founder #selected-work .founder-case-list{grid-template-columns:1fr}.p29-founder #selected-work .founder-case-list>.founder-case>summary{grid-template-columns:220px 1fr!important}}
@media(max-width:760px){.p29-founder #selected-work .founder-case-list>.founder-case[open]>summary{grid-template-columns:1fr!important;gap:20px!important;padding-top:70px!important}.p29-founder .founder-case[open]{padding:0 20px 60px!important}.p29-founder .founder-case[open]>summary{grid-template-columns:1fr!important;gap:20px!important;padding-top:70px!important}}
@media(max-width:640px){.p29-founder #selected-work .founder-case-list>.founder-case>summary{grid-template-columns:1fr!important;gap:15px!important}}
.p29-founder{display:block;width:100%}
/* ---- idea-lab ---- */
.p29-lab h1,.p29-lab h2,.p29-lab h3,.p29-lab h4{font-family:inherit;letter-spacing:normal;margin:0;font-size:inherit}
.p29-lab p{line-height:inherit}
.p29-lab .eyebrow{color:inherit}
.p29-lab{--paper:#faf8f2;--ink:#17213c;--rule:#d6d3ca;--navy:#152149;--gold:#e6bf54;--sage:#30483e;--muted:#5a5b59}
.p29-lab *{box-sizing:border-box}
.p29-lab .p29-body{margin:0;background:var(--paper);color:var(--ink);font:21px/1.45 Newsreader,Georgia,serif!important}
.p29-lab img{display:block;max-width:100%;height:auto}
.p29-lab a{color:inherit;text-decoration:none}
.p29-lab button,.p29-lab input,.p29-lab textarea,.p29-lab select{font:inherit!important}
.p29-lab button,.p29-lab a,.p29-lab summary{-webkit-tap-highlight-color:transparent}
.p29-lab a:focus-visible,.p29-lab button:focus-visible,.p29-lab summary:focus-visible,.p29-lab input:focus-visible,.p29-lab textarea:focus-visible,.p29-lab select:focus-visible{outline:3px solid #a44b32;outline-offset:5px}
.p29-lab a:hover{text-decoration:underline;text-underline-offset:5px}
.p29-lab h1,.p29-lab h2,.p29-lab h3,.p29-lab h4,.p29-lab p{margin-top:0}
.p29-lab h1,.p29-lab h2{font-family:"Bodoni Moda",Georgia,serif!important;font-weight:400!important;letter-spacing:-.035em;line-height:1.08!important}
.p29-lab h1{font-size:clamp(44px,5.3vw,76px)!important;margin-bottom:28px}
.p29-lab h2{font-size:clamp(34px,3.5vw,50px)!important;margin-bottom:24px}
.p29-lab h3{font-weight:400!important;font-size:29px!important;line-height:1.12!important;margin-bottom:16px}
.p29-lab p{margin-bottom:20px}
.p29-lab em{font-weight:400!important}
.p29-lab .wrap{max-width:1184px;margin:auto;padding:0 32px}
.p29-lab .section{padding:80px 0;border-top:1px solid var(--rule)}
.p29-lab .eyebrow{font:600 12px/1.5 "DM Sans",Arial,sans-serif!important;letter-spacing:.14em;text-transform:uppercase;margin-bottom:18px}
.p29-lab .muted{color:var(--muted)}
.p29-lab .intro{font-size:25px!important;line-height:1.4!important}
.p29-lab .measure{max-width:690px}
.p29-lab .section-top{display:flex;justify-content:space-between;align-items:end;gap:32px;margin-bottom:32px}
.p29-lab .section-top h2{margin:0}
.p29-lab .section-top p{max-width:345px;font-size:20px!important;margin:0}
.p29-lab .review-bar{background:#f0eee7;color:#5a5b59;display:flex;justify-content:space-between;padding:10px 32px;font:12px/1.5 "DM Sans",sans-serif!important;letter-spacing:.09em;border-bottom:1px solid var(--rule)}
.p29-lab .review-bar nav{display:flex;gap:20px;letter-spacing:0}
.p29-lab .review-bar i{font-style:normal!important;padding:0 5px}
.p29-lab .site-head{max-width:1440px;margin:auto;display:flex;align-items:center;justify-content:space-between;padding:24px 40px;gap:24px}
.p29-lab .site-head nav{display:flex;align-items:center;gap:28px;font:600 12px/1.5 "DM Sans",sans-serif!important;letter-spacing:.03em}
.p29-lab .gravity-brand{display:flex;align-items:center;gap:14px;font-size:25px!important}
.p29-lab .gravity-brand img{width:23px;height:38px;object-fit:contain}
.p29-lab .gravity-head{background:var(--navy);color:var(--paper);border-bottom:1px solid #ffffff25}
.p29-lab .small-button{padding:12px 17px;border:1px solid currentColor}
.p29-lab .tcr-brand{font-size:32px!important;line-height:1.1!important}
.p29-lab .tcr-brand em{font-size:19px!important;white-space:nowrap}
.p29-lab .editorial-head{border-bottom:1px solid var(--ink)}
.p29-lab .button{display:inline-flex;align-items:center;justify-content:center;gap:22px;min-height:49px;padding:15px 23px;background:var(--ink);color:var(--paper);font:600 12px/1.5 "DM Sans",sans-serif!important;letter-spacing:.08em;text-transform:uppercase;border:1px solid var(--ink);cursor:pointer}
.p29-lab .button:hover{text-decoration:none;filter:brightness(1.12)}
.p29-lab .button.light{background:var(--gold);color:var(--navy);border-color:var(--gold)}
.p29-lab .button.sage{background:var(--sage);border-color:var(--sage)}
.p29-lab .text-link{display:inline-block;border-bottom:1px solid currentColor;padding:5px 0;font:600 12px/1.5 "DM Sans",sans-serif!important;letter-spacing:.07em;text-transform:uppercase}
.p29-lab .text-link span{margin-left:14px}
.p29-lab .actions{display:flex;align-items:center;gap:25px;flex-wrap:wrap;margin-top:30px}
.p29-lab .gravity-hero{background:var(--navy);color:var(--paper);padding:70px 0 64px}
.p29-lab .gravity-hero .eyebrow{color:var(--gold)}
.p29-lab .gravity-hero .hero-grid{display:grid;grid-template-columns:1.45fr .65fr;gap:70px;align-items:end}
.p29-lab .gravity-hero h1{max-width:810px}
.p29-lab .gravity-hero .intro{max-width:680px}
.p29-lab .hero-aside{border-top:1px solid #ffffff60;padding:24px 0 4px;color:#e0e2ea;font-size:21px!important}
.p29-lab .hero-aside strong{display:block;color:var(--gold);font:600 12px "DM Sans",sans-serif!important;letter-spacing:.12em;text-transform:uppercase;margin-bottom:18px}
.p29-lab .hero-capabilities{display:flex;gap:34px;margin-top:42px;border-top:1px solid #ffffff30;padding-top:22px;font:12px "DM Sans",sans-serif!important;letter-spacing:.12em;text-transform:uppercase}
.p29-lab .hero-capabilities span:before{content:'↗';color:var(--gold);margin-right:12px}
.p29-lab .feature{display:grid;grid-template-columns:1fr 1fr;gap:50px;align-items:center;padding:48px 0;border-top:1px solid var(--rule)}
.p29-lab .feature.reverse .feature-image{order:2}
.p29-lab .feature-image{background:#f2eee4}
.p29-lab .feature-image img{aspect-ratio:3/2;object-fit:contain}
.p29-lab .feature-copy h3{font:400 clamp(32px,3vw,43px)/1.12 "Bodoni Moda",Georgia,serif!important;letter-spacing:-.025em;margin-bottom:24px}
.p29-lab .feature-copy p{max-width:530px}
.p29-lab .cap-num{color:#797467;margin-right:18px}
.p29-lab .feature details{margin-top:22px}
.p29-lab details{border-top:1px solid var(--rule);border-bottom:1px solid var(--rule)}
.p29-lab summary{list-style:none;cursor:pointer;display:flex;justify-content:space-between;align-items:center;gap:20px;padding:17px 0;font:600 12px/1.5 "DM Sans",sans-serif!important;text-transform:uppercase;letter-spacing:.07em}
.p29-lab summary::-webkit-details-marker{display:none}
.p29-lab summary span{font-size:19px!important;font-weight:400!important}
.p29-lab details[open] summary span{transform:rotate(45deg)}
.p29-lab .detail-body{font-size:19px!important;padding-bottom:20px;line-height:1.5!important}
.p29-lab .detail-body p:last-child{margin-bottom:0}
.p29-lab .detail-body .small{font:12px/1.5 "DM Sans",sans-serif!important;color:var(--muted);margin-top:18px}
.p29-lab .four-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:30px}
.p29-lab .step{border-top:2px solid var(--ink);padding-top:20px}
.p29-lab .step-number{font:12px "DM Sans",sans-serif!important;color:#8e6b37;display:block;margin-bottom:18px}
.p29-lab .step p{font-size:20px!important}
.p29-lab .portfolio{display:grid;grid-template-columns:repeat(3,1fr);gap:38px 28px}
.p29-lab .portfolio article{border-bottom:1px solid var(--rule);display:flex;flex-direction:column}
.p29-lab .portfolio img{aspect-ratio:3/2;object-fit:contain;background:#f5f0e7;margin-bottom:23px}
.p29-lab .portfolio h3{font-size:27px!important}
.p29-lab .portfolio p{font-size:20px!important}
.p29-lab .portfolio .eyebrow{font-size:12px!important;line-height:1.5!important;margin-bottom:12px}
.p29-lab .portfolio details{margin-top:auto;border-bottom:0}
.p29-lab .two-col{display:grid;grid-template-columns:1fr 1fr;gap:64px}
.p29-lab .cap-list{list-style:none;padding:0;margin:0}
.p29-lab .cap-list li{padding:19px 0;border-top:1px solid var(--rule);font-size:24px!important;line-height:1.3!important}
.p29-lab .cap-list li:last-child{border-bottom:1px solid var(--rule)}
.p29-lab .experience{background:#eeeae0}
.p29-lab .experience p{font-size:27px!important;line-height:1.5!important;max-width:950px}
.p29-lab .bridge-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:35px}
.p29-lab .bridge-grid article{border-top:1px solid var(--rule);padding-top:22px}
.p29-lab .bridge-grid .eyebrow{color:#8e6b37}
.p29-lab .bridge-grid p{font-size:20px!important}
.p29-lab .contact-band{padding:60px 0;background:var(--navy);color:var(--paper)}
.p29-lab .contact-band .two-col{align-items:center}
.p29-lab .contact-band p{color:#dfe1e9;font-size:23px!important}
.p29-lab .contact-band h2{font-size:49px!important}
.p29-lab .site-footer{padding:40px;display:flex;justify-content:space-between;gap:36px;border-top:1px solid var(--rule)}
.p29-lab .site-footer p{font-size:17px!important;margin:12px 0 0;color:var(--muted)}
.p29-lab .p29-footer-name{font-size:25px!important}
.p29-lab .site-footer nav{display:flex;gap:24px;flex-wrap:wrap;align-items:start;font:12px "DM Sans",sans-serif!important}
.p29-lab .founder-hero{display:grid;grid-template-columns:1.3fr .7fr;gap:74px;padding:64px 0;align-items:center}
.p29-lab .founder-hero h1{font-size:clamp(43px,4.6vw,66px)!important}
.p29-lab .portrait{margin:0}
.p29-lab .portrait img{width:100%;max-height:600px;object-fit:contain;object-position:center}
.p29-lab .portrait figcaption{font:12px/1.5 "DM Sans",sans-serif!important;color:var(--muted);margin-top:13px;letter-spacing:.07em}
.p29-lab .credentials{display:flex;gap:30px;border-top:1px solid var(--rule);padding-top:22px;margin-top:30px}
.p29-lab .credentials div{font:12px/1.4 "DM Sans",sans-serif!important;text-transform:uppercase;letter-spacing:.07em}
.p29-lab .credentials b{display:block;font:400 35px/1 Newsreader,serif!important;letter-spacing:0;margin-bottom:7px}
.p29-lab .case-decision{display:grid;grid-template-columns:repeat(3,1fr);gap:28px}
.p29-lab .case-decision img{aspect-ratio:3/2;object-fit:contain;background:#f4efe5}
.p29-lab .case-decision article>div{padding:25px 0}
.p29-lab .case-decision h3{font-size:30px!important}
.p29-lab .case-decision p{font-size:20px!important}
.p29-lab .case-decision .eyebrow{font-size:12px!important}
.p29-lab .case-decision .attribution{color:#6c675f;display:block;margin-top:7px}
.p29-lab .culture-panel{background:#efe9dc}
.p29-lab .pullquote{font:400 48px/1.15 "Bodoni Moda",Georgia,serif!important;margin:0}
.p29-lab .reading-list a{display:block;font-size:25px!important;padding:20px 0;border-top:1px solid #c9c2b5}
.p29-lab .reading-list a:last-child{border-bottom:1px solid #c9c2b5}
.p29-lab .reading-list small{display:block;font:12px "DM Sans",sans-serif!important;margin-bottom:8px;letter-spacing:.1em}
.p29-lab .questions{display:grid;grid-template-columns:repeat(3,1fr);gap:40px}
.p29-lab .questions h3{font:400 33px/1.15 "Bodoni Moda",Georgia,serif!important}
.p29-lab .record-intro{max-width:730px;font-size:24px!important}
.p29-lab .timeline-row{display:grid;grid-template-columns:150px 1fr;gap:35px;padding:24px 0;border-top:1px solid var(--rule)}
.p29-lab .timeline-row .year{font:12px/1.5 "DM Sans",sans-serif!important;text-transform:uppercase;letter-spacing:.05em}
.p29-lab .timeline-row h3{font-size:25px!important;margin-bottom:8px}
.p29-lab .timeline-row p{font-size:20px!important;color:var(--muted);max-width:730px;margin-bottom:0}
.p29-lab .brands-list{display:grid;grid-template-columns:1fr 1fr;gap:26px 60px}
.p29-lab .brands-list article{border-top:1px solid var(--rule);padding-top:20px}
.p29-lab .brands-list article:last-child{grid-column:1/-1}
.p29-lab .brands-list p{font-size:23px!important}
.p29-lab .life-grid{display:grid;grid-template-columns:.8fr 1.2fr;align-items:center;gap:70px}
.p29-lab .life-grid img{max-height:500px;width:100%;object-fit:contain}
.p29-lab .life-grid p{font-size:27px!important;line-height:1.45!important}
.p29-lab .route-links{display:grid;grid-template-columns:1fr 1fr;gap:24px;margin-top:35px}
.p29-lab .route-links a{border:1px solid var(--rule);padding:28px}
.p29-lab .route-links h3{margin-bottom:10px}
.p29-lab .route-links p{font-size:20px!important;margin:0}
.p29-lab .lab-hero{display:grid;grid-template-columns:1.15fr .85fr;align-items:center;gap:60px;padding:70px 0}
.p29-lab .lab-hero h1{font-size:clamp(48px,5.9vw,80px)!important}
.p29-lab .lab-hero img{aspect-ratio:3/2;object-fit:cover;object-position:right}
.p29-lab .p29-lab-page{--ink:#283f35}
.p29-lab .lab-hero .eyebrow{color:#8a5e41}
.p29-lab .lab-hero .intro{max-width:630px}
.p29-lab .lab-questions{display:grid;grid-template-columns:repeat(3,1fr);gap:40px}
.p29-lab .lab-questions article{border-top:2px solid var(--ink);padding-top:22px}
.p29-lab .lab-questions h3{font-size:28px!important}
.p29-lab .worked{background:#e8ece3}
.p29-lab .worked-grid{display:grid;grid-template-columns:.85fr 1.15fr;gap:70px}
.p29-lab .example-paper{background:#faf8f2;padding:40px;box-shadow:8px 9px 0 #283f3515;border:1px solid #cdd3c8}
.p29-lab .example-paper h3{font-size:32px!important}
.p29-lab .example-line{border-top:1px solid var(--rule);padding:20px 0}
.p29-lab .example-line:last-child{padding-bottom:0}
.p29-lab .example-line .eyebrow{margin-bottom:8px}
.p29-lab .example-line p{font-size:20px!important;margin-bottom:0}
.p29-lab .offer-primary{display:grid;grid-template-columns:1fr 1fr;gap:65px;padding:40px;background:#e8ece3;border-top:3px solid var(--sage);margin-bottom:25px}
.p29-lab .offer-primary h3{font:400 42px/1.1 "Bodoni Moda",Georgia,serif!important}
.p29-lab .offer-primary li,.p29-lab .offer-secondary li{font-size:20px!important;padding-bottom:8px}
.p29-lab .offer-primary ul,.p29-lab .offer-secondary ul{padding-left:20px;margin-bottom:0}
.p29-lab .offer-primary .eyebrow{color:#755538}
.p29-lab .offer-secondary{display:grid;grid-template-columns:1fr 1fr;gap:28px}
.p29-lab .offer-secondary article{padding:30px;border:1px solid var(--rule)}
.p29-lab .duration{font:12px/1.5 "DM Sans",sans-serif!important;letter-spacing:.08em;text-transform:uppercase}
.p29-lab .offer-secondary h3{font-size:30px!important}
.p29-lab .offer-secondary .text-link{margin-top:20px}
.p29-lab .lab-method .four-grid h3{font-size:26px!important}
.p29-lab .profile-strip{display:grid;grid-template-columns:170px 1fr;gap:35px;align-items:center}
.p29-lab .profile-strip img{width:170px;height:190px;object-fit:contain}
.p29-lab .profile-strip p{font-size:23px!important;max-width:650px}
.p29-lab .enquiry-grid{display:grid;grid-template-columns:.8fr 1.2fr;gap:75px}
.p29-lab .enquiry-grid label{display:block;font:600 12px/1.5 "DM Sans",sans-serif!important;margin:0 0 10px}
.p29-lab .enquiry-grid select,.p29-lab .enquiry-grid textarea{width:100%;background:#fffdf7;border:1px solid #929b90;border-radius:0;padding:15px;color:var(--ink);font:19px/1.4 Newsreader,serif!important;margin-bottom:26px}
.p29-lab .enquiry-grid textarea{resize:vertical;min-height:160px}
.p29-lab .form-note{font:12px/1.6 "DM Sans",sans-serif!important;color:var(--muted);margin-top:17px}
.p29-lab .mail-draft{margin-top:20px;border-top:1px solid var(--rule);padding-top:20px}
.p29-lab .skip{position:fixed;left:10px;top:-100px;z-index:99;background:#fff;padding:10px}
.p29-lab .skip:focus{top:10px}
@media(min-width:1500px){.p29-lab .site-head{max-width:1320px}}
@media(max-width:900px){.p29-lab .site-head{padding:22px 24px}.p29-lab .site-head nav{gap:18px}.p29-lab .gravity-hero .hero-grid{gap:35px;grid-template-columns:1.3fr .7fr}.p29-lab .four-grid{grid-template-columns:1fr 1fr}.p29-lab .portfolio{grid-template-columns:1fr 1fr}.p29-lab .founder-hero{gap:35px}.p29-lab .case-decision{gap:20px}.p29-lab .founder-hero h1{font-size:48px!important}.p29-lab .lab-hero{gap:25px}.p29-lab .two-col,.p29-lab .worked-grid,.p29-lab .enquiry-grid{gap:35px}.p29-lab .feature{gap:30px}.p29-lab .site-footer{padding:32px 24px;flex-direction:column}.p29-lab .offer-primary{gap:30px;padding:30px}}
@media(max-width:640px){.p29-lab .p29-body{font-size:20px!important}.p29-lab .wrap{padding:0 22px}.p29-lab .review-bar{padding:9px 15px;font-size:12px!important;gap:8px}.p29-lab .review-bar nav{gap:12px;font-size:12px!important}.p29-lab .site-head{padding:20px 22px;display:block}.p29-lab .site-head nav{margin-top:20px;gap:20px;flex-wrap:wrap;font-size:12px!important}.p29-lab .tcr-brand{font-size:29px!important}.p29-lab .gravity-brand{font-size:23px!important}.p29-lab .site-head .small-button{padding:8px 10px}.p29-lab .gravity-hero{padding:40px 0}.p29-lab .gravity-hero .hero-grid,.p29-lab .founder-hero,.p29-lab .lab-hero,.p29-lab .feature,.p29-lab .two-col,.p29-lab .worked-grid,.p29-lab .enquiry-grid,.p29-lab .life-grid,.p29-lab .offer-primary{grid-template-columns:1fr;gap:30px}.p29-lab .gravity-hero h1{font-size:47px!important}.p29-lab .intro{font-size:24px!important}.p29-lab .hero-aside{padding-top:20px}.p29-lab .hero-capabilities{gap:21px;font-size:12px!important;margin-top:28px}.p29-lab .section{padding:48px 0}.p29-lab .section-top{display:block;margin-bottom:25px}.p29-lab .section-top p{margin-top:18px;max-width:none}.p29-lab .feature{padding:32px 0}.p29-lab .feature.reverse .feature-image{order:0}.p29-lab .feature-copy h3{font-size:35px!important}.p29-lab .feature-copy p{font-size:21px!important}.p29-lab .feature-image img{width:100%}.p29-lab .portfolio,.p29-lab .case-decision,.p29-lab .questions,.p29-lab .lab-questions,.p29-lab .brands-list,.p29-lab .bridge-grid,.p29-lab .offer-secondary,.p29-lab .route-links{grid-template-columns:1fr}.p29-lab .portfolio{gap:35px}.p29-lab .portfolio article{padding-bottom:0}.p29-lab .portfolio h3{font-size:29px!important}.p29-lab .four-grid{gap:28px 22px}.p29-lab .step h3{font-size:25px!important}.p29-lab .step p{font-size:19px!important}.p29-lab .contact-band{padding:45px 0}.p29-lab .contact-band h2{font-size:39px!important}.p29-lab .contact-band p{font-size:22px!important}.p29-lab .founder-hero{padding:40px 0}.p29-lab .founder-hero h1{font-size:46px!important}.p29-lab .founder-hero .portrait{max-width:330px;margin:auto}.p29-lab .credentials{gap:22px}.p29-lab .credentials b{font-size:31px!important}.p29-lab .case-decision article>div{padding:22px 0}.p29-lab .pullquote{font-size:39px!important}.p29-lab .questions{gap:20px}.p29-lab .questions h3{font-size:31px!important}.p29-lab .timeline-row{grid-template-columns:1fr;gap:10px}.p29-lab .brands-list article:last-child{grid-column:auto}.p29-lab .life-grid{gap:25px}.p29-lab .life-grid img{max-height:420px}.p29-lab .life-grid p{font-size:24px!important}.p29-lab .lab-hero{padding:40px 0}.p29-lab .lab-hero h1{font-size:52px!important}.p29-lab .lab-hero img{max-height:300px;object-fit:contain}.p29-lab .lab-questions{gap:25px}.p29-lab .worked-grid{gap:30px}.p29-lab .example-paper{padding:25px}.p29-lab .offer-primary{padding:25px}.p29-lab .offer-primary h3{font-size:36px!important}.p29-lab .offer-secondary article{padding:24px}.p29-lab .profile-strip{grid-template-columns:100px 1fr;gap:20px;align-items:start}.p29-lab .profile-strip img{width:100px;height:140px}.p29-lab .profile-strip h2{font-size:31px!important}.p29-lab .profile-strip p{font-size:20px!important}.p29-lab .site-footer nav{gap:20px}.p29-lab .route-links a{padding:24px}.p29-lab .lab-method .four-grid{grid-template-columns:1fr}.p29-lab .lab-method .step{padding-top:18px}}
@media(prefers-reduced-motion:reduce){.p29-lab *{animation:none!important;transition:none!important}}
.p29-lab .section.wrap{padding-left:32px;padding-right:32px}
@media(max-width:640px){.p29-lab .section.wrap{padding-left:22px;padding-right:22px}}
.p29-lab .wrap.founder-hero,.p29-lab .wrap.lab-hero{padding-left:32px;padding-right:32px}
@media(max-width:640px){.p29-lab .wrap.founder-hero,.p29-lab .wrap.lab-hero{padding-left:22px;padding-right:22px}.p29-lab .founder-hero h1{font-size:43px!important}.p29-lab .gravity-hero .hero-capabilities{gap:16px;font-size:12px!important}}
.p29-lab .brands-list{grid-template-columns:1fr}
.p29-lab .brands-list article,.p29-lab .brands-list article:last-child{display:grid;grid-template-columns:240px 1fr;gap:32px;align-items:center;grid-column:auto;padding:22px 0}
.p29-lab .brand-collage{width:240px;aspect-ratio:3/2;object-fit:contain}
.p29-lab .brands-list article p:last-child{margin-bottom:0}
@media(max-width:640px){.p29-lab .brands-list article,.p29-lab .brands-list article:last-child{grid-template-columns:110px 1fr;gap:20px}.p29-lab .brand-collage{width:110px}.p29-lab .brands-list p{font-size:20px!important}}
.p29-lab .case-evidence{border-left:2px solid #b9a06a;padding-left:18px;margin-top:24px}
.p29-lab .case-evidence strong{font-size:27px!important;font-weight:400!important;display:block}
.p29-lab .case-evidence span{font:12px/1.6 "DM Sans",sans-serif!important;color:var(--muted);display:block;margin-top:6px}
.p29-lab .earlier-work .portfolio{grid-template-columns:repeat(2,1fr)}
@media(max-width:640px){.p29-lab .earlier-work .portfolio{grid-template-columns:1fr}}
.p29-lab .film-layout{display:grid;grid-template-columns:1.55fr .85fr;gap:32px;align-items:start}
.p29-lab .film-screen{aspect-ratio:16/9;background:#e7e2d8;position:relative;overflow:hidden}
.p29-lab .film-poster{display:block;position:relative;padding:0;border:0;width:100%;height:100%;cursor:pointer;background:transparent}
.p29-lab .film-poster img{width:100%;height:100%;object-fit:cover}
.p29-lab .film-poster:after{content:'';position:absolute;inset:0;background:linear-gradient(transparent,#15214955)}
.p29-lab .film-play{position:absolute;z-index:1;left:50%;top:50%;transform:translate(-50%,-50%);width:70px;height:70px;border-radius:50%;background:var(--paper);color:var(--navy);display:grid;place-items:center;font:25px/1 Arial,sans-serif!important;box-shadow:0 2px 20px #0003}
.p29-lab .film-screen iframe{width:100%;height:100%;border:0;display:block}
.p29-lab .film-current-brand{margin:23px 0 10px}
.p29-lab .film-current-title{font-size:30px!important;margin-bottom:13px}
.p29-lab .film-youtube{font-size:12px!important}
.p29-lab .film-playlist{display:grid;gap:0;border-top:1px solid var(--rule)}
.p29-lab .film-choice{display:grid;grid-template-columns:95px 1fr 16px;gap:13px;align-items:center;text-align:left;border:0;border-bottom:1px solid var(--rule);background:transparent;padding:16px 10px;cursor:pointer;color:var(--ink);width:100%;min-width:0}
.p29-lab .film-choice>img{width:95px;aspect-ratio:16/9;object-fit:cover}
.p29-lab .film-choice>span{min-width:0}
.p29-lab .film-choice b{display:block;font:600 12px/1.4 "DM Sans",sans-serif!important;text-transform:uppercase;letter-spacing:.07em;margin-bottom:5px}
.p29-lab .film-choice>span>span{display:block;font:19px/1.2 Newsreader,serif!important}
.p29-lab .film-choice small{display:block;font:12px/1.4 "DM Sans",sans-serif!important;color:var(--muted);margin-top:6px}
.p29-lab .film-choice i{font:12px "DM Sans",sans-serif!important;font-style:normal!important}
.p29-lab .film-choice.active{background:#e9e4d8;box-shadow:inset 3px 0 var(--ink)}
.p29-lab .film-choice:hover{background:#eeeae0}
.p29-lab .film-status{font:12px/1.5 "DM Sans",sans-serif!important;color:var(--muted);margin:15px 0 0}
.p29-lab .film-status:empty{display:none}
.p29-lab .case-film-link{margin:0 0 24px}
.p29-lab .founder-films .film-layout{grid-template-columns:1.1fr 1fr}
.p29-lab .founder-films .film-playlist{grid-template-columns:1fr 1fr;column-gap:16px}
.p29-lab .founder-films .film-choice{grid-template-columns:60px 1fr;gap:10px;padding:12px 8px}
.p29-lab .founder-films .film-choice>img{width:60px}
.p29-lab .founder-films .film-choice>span>span{font-size:16px!important}
.p29-lab .founder-films .film-choice i{display:none}
@media(max-width:900px){.p29-lab .film-layout,.p29-lab .founder-films .film-layout{grid-template-columns:1fr}.p29-lab .film-playlist{grid-template-columns:1fr 1fr;gap:0 18px}.p29-lab .film-choice{grid-template-columns:75px 1fr 14px}.p29-lab .film-choice>img{width:75px}}
@media(max-width:640px){.p29-lab .film-layout,.p29-lab .founder-films .film-layout{gap:24px}.p29-lab .film-playlist,.p29-lab .founder-films .film-playlist{grid-template-columns:1fr}.p29-lab .film-choice,.p29-lab .founder-films .film-choice{grid-template-columns:85px 1fr 16px;padding:14px 9px;gap:13px}.p29-lab .film-choice>img,.p29-lab .founder-films .film-choice>img{width:85px}.p29-lab .founder-films .film-choice>span>span,.p29-lab .film-choice>span>span{font-size:19px!important}.p29-lab .founder-films .film-choice i{display:block}.p29-lab .film-current-title{font-size:28px!important}.p29-lab .film-play{width:60px;height:60px;font-size:22px!important}}
.p29-lab .earlier-experience{background:#eee9de;border-top:1px solid #bfb5a2;border-bottom:1px solid #bfb5a2}
.p29-lab .earlier-cases{display:grid;grid-template-columns:repeat(3,1fr);gap:28px}
.p29-lab .earlier-cases article{border-top:1px solid #bfb5a2;padding-top:20px}
.p29-lab .earlier-cases article>img{aspect-ratio:3/2;object-fit:contain;width:100%;margin-bottom:24px}
.p29-lab .earlier-cases article h3{font-size:30px!important}
.p29-lab .earlier-cases article p{font-size:20px!important}
.p29-lab .earlier-tag{display:block;color:#765c3a;font-size:12px!important;margin-top:5px}
.p29-lab .case-attribution{border-top:1px solid #cfc5b5;margin:20px 0 18px;padding-top:15px}
.p29-lab .case-attribution div{margin-bottom:12px}
.p29-lab .case-attribution dt{font:12px/1.5 "DM Sans",sans-serif!important;text-transform:uppercase;letter-spacing:.08em;color:#625d52}
.p29-lab .case-attribution dd{font:19px/1.4 Newsreader,serif!important;margin:4px 0 0}
.p29-lab .earlier-film-block{margin-top:42px;border-top:1px solid #bfb5a2;padding-top:34px}
.p29-lab .earlier-film-block h3{font:400 36px/1.1 "Bodoni Moda",serif!important;margin-bottom:0}
.p29-lab .earlier-close{display:flex;align-items:center;justify-content:space-between;gap:24px;border-top:1px solid #cfc5b5;margin-top:35px;padding-top:25px}
.p29-lab .earlier-close p{margin-bottom:0;font-size:20px!important}
.p29-lab .earlier-experience .film-choice.active{background:#ddd4c4}
.p29-lab .earlier-experience .film-choice:hover{background:#e7dfd0}
.p29-lab .earlier-film-gallery .film-layout{grid-template-columns:1.35fr 1fr}
@media(max-width:900px){.p29-lab .earlier-cases{gap:20px}.p29-lab .earlier-film-gallery .film-layout{grid-template-columns:1fr}.p29-lab .gravity-head nav{gap:16px}.p29-lab .earlier-close{align-items:start}}
@media(max-width:640px){.p29-lab .earlier-cases{grid-template-columns:1fr;gap:25px}.p29-lab .earlier-cases article{display:grid;grid-template-columns:1fr;gap:0}.p29-lab .earlier-cases article h3{font-size:30px!important}.p29-lab .earlier-film-block h3{font-size:31px!important}.p29-lab .earlier-close{display:block}.p29-lab .earlier-close .text-link{margin-top:18px}.p29-lab .gravity-head nav{gap:14px}}
.p29-lab .reading-trail{position:fixed;bottom:0;left:0;right:0;z-index:60;display:flex;align-items:center;gap:15px;padding:12px 24px;background:#f5f1e7f5;border-top:1px solid #c9c1ae;backdrop-filter:blur(10px);font:12px/1.4 "DM Sans",Arial,sans-serif!important;color:#182238}
.p29-lab .reading-page{font-weight:600!important}
.p29-lab .reading-location{overflow:hidden;text-overflow:ellipsis;white-space:nowrap;flex:1}
.p29-lab .reading-back{background:transparent;border:0;color:inherit;font:inherit!important;text-decoration:underline;cursor:pointer;white-space:nowrap}
.p29-lab .reading-previous{font:inherit!important;white-space:nowrap;color:inherit}
.p29-lab .p29-body{padding-bottom:56px}
.p29-lab .page-jump-nav{position:sticky;top:0;z-index:30;background:#f6f3ebf5;border-bottom:1px solid #d7d3c8;display:flex;align-items:center;gap:19px;padding:13px 22px;overflow:auto;white-space:nowrap;backdrop-filter:blur(10px)}
.p29-lab .page-jump-nav>span{font:600 12px "DM Sans",Arial,sans-serif!important;text-transform:uppercase;letter-spacing:.1em;color:#6f5c3a}
.p29-lab .page-jump-nav>a{font:12px/1.5 "DM Sans",Arial,sans-serif!important;text-decoration:none}
.p29-lab .p29-main>section{scroll-margin-top:65px}
@media(max-width:640px){.p29-lab .reading-trail{padding:10px 14px;gap:8px;flex-wrap:wrap;font-size:12px!important}.p29-lab .reading-page{display:none}.p29-lab .reading-location{max-width:55%}.p29-lab .reading-previous{width:100%}.p29-lab .p29-body{padding-bottom:75px}}
@media(max-width:640px){.p29-lab .founder-review-v2 .page-jump-nav{top:57px}}
.p29-lab .lab-diagnosis{border-top:1px solid var(--rule);padding:24px 0 12px;margin:30px 0}
.p29-lab .lab-diagnosis p:not(.eyebrow){max-width:850px;font:23px/1.45 Newsreader,serif!important}
.p29-lab .profile-strip{grid-template-columns:220px minmax(0,1fr);align-items:start}
.p29-lab .profile-strip img{width:220px;height:270px;object-fit:cover}
.p29-lab .profile-strip p{max-width:780px}
.p29-lab .strategist-invitation{background:#e8ece3}
.p29-lab .strategist-invitation h2{font-size:42px!important}
@media(max-width:640px){.p29-lab .profile-strip{grid-template-columns:1fr}.p29-lab .profile-strip img{width:150px;height:180px}.p29-lab .strategist-invitation h2{font-size:34px!important}}
.p29-lab .p29-lab-page .section{padding-top:48px;padding-bottom:48px}
.p29-lab .p29-lab-page .lab-hero{padding-top:46px;padding-bottom:46px}
.p29-lab .p29-lab-page .section-top{margin-bottom:24px}
.p29-lab .p29-lab-page h2{margin-bottom:18px}
.p29-lab .p29-lab-page p{margin-bottom:16px}
.p29-lab .p29-lab-page .lab-hero h1{margin-bottom:22px}
.p29-lab .p29-lab-page .actions{margin-top:24px}
.p29-lab .p29-lab-page .example-paper{padding:28px}
.p29-lab .p29-lab-page .example-line{padding-top:16px;padding-bottom:16px}
.p29-lab .p29-lab-page .offer-primary{padding:28px;gap:38px;margin-bottom:20px}
.p29-lab .p29-lab-page .offer-secondary article{padding:24px}
.p29-lab .p29-lab-page .lab-diagnosis{margin-top:22px;margin-bottom:20px;padding-top:18px;padding-bottom:4px}
.p29-lab .p29-lab-page .site-footer{padding-top:28px;padding-bottom:28px}
@media(max-width:640px){.p29-lab .p29-lab-page .section{padding-top:34px;padding-bottom:34px}.p29-lab .p29-lab-page .lab-hero{padding-top:32px;padding-bottom:32px;gap:24px}.p29-lab .p29-lab-page .example-paper,.p29-lab .p29-lab-page .offer-primary,.p29-lab .p29-lab-page .offer-secondary article{padding:22px}.p29-lab .p29-lab-page .lab-questions{gap:20px}}
.p29-lab .p29-lab-page .lab-hero p:not(.eyebrow){font:23px/1.45 Newsreader,serif!important}
.p29-lab .p29-lab-page #engagements .section-top .eyebrow{line-height:1.65!important}
.p29-lab .p29-lab-page #engagements .section-top .eyebrow span{display:inline-block}
.p29-lab .p29-lab-page .example-origin{font:13px/1.5 "DM Sans",sans-serif!important;color:var(--muted);margin-bottom:20px}
@media(max-width:640px){.p29-lab .p29-lab-page .lab-hero p:not(.eyebrow){font-size:22px!important}}
.p29-lab .p29-lab-page .example-line .eyebrow{font:600 12px/1.5 "DM Sans",sans-serif!important;letter-spacing:.12em;margin-bottom:10px}
.p29-lab .p29-lab-page .worked{background:#e8ece3}
.p29-lab .p29-lab-page .worked-grid{display:grid;grid-template-columns:minmax(0,.85fr) minmax(0,1.15fr);gap:28px 50px;align-items:start}
.p29-lab .p29-lab-page .worked-grid>div{max-width:none}
.p29-lab .p29-lab-page .example-paper{margin:0;padding:0;background:transparent;border:0;box-shadow:none;max-width:none}
.p29-lab .p29-lab-page .example-paper h3{margin-bottom:14px}
.p29-lab .p29-lab-page .example-paper .example-line{border:0;padding:0;margin-top:22px}
.p29-lab .p29-lab-page .example-line p:last-child{margin-bottom:0}
.p29-lab .p29-lab-page .example-details{grid-column:1 / -1;display:grid;grid-template-columns:minmax(0,.85fr) minmax(0,1.15fr);gap:24px 50px;border-top:1px solid #c4ccbf;padding-top:24px}
.p29-lab .p29-lab-page .example-details .example-line{border:0;padding:0;margin:0}
.p29-lab .p29-lab-page .example-details .example-line:last-child{grid-column:1 / -1;border-top:1px solid #c4ccbf;padding-top:22px}
.p29-lab .p29-lab-page .example-details .example-line:last-child p:last-child{max-width:950px}
@media(max-width:640px){.p29-lab .p29-lab-page .worked-grid,.p29-lab .p29-lab-page .example-details{grid-template-columns:1fr;gap:24px}.p29-lab .p29-lab-page .example-paper{border-top:1px solid #c4ccbf;padding-top:24px}}
.p29-lab .wc-top{display:grid;grid-template-columns:minmax(0,.85fr) minmax(0,1.15fr);gap:24px 50px;align-items:start}
.p29-lab .wc-top h2{margin:0}
.p29-lab .wc-top p:last-child{margin-bottom:0}
.p29-lab .wc-project{margin-top:44px;border-top:1px solid #c4ccbf;padding-top:30px}
.p29-lab .wc-project h3{max-width:900px;margin-bottom:10px}
.p29-lab .wc-project .example-origin{margin-bottom:0}
.p29-lab .wc-steps{list-style:none;margin:30px 0 0;padding:0;display:grid;grid-template-columns:repeat(4,minmax(0,1fr));border-top:2px solid var(--sage)}
.p29-lab .wc-steps li{position:relative;padding:22px 26px 0 0}
.p29-lab .wc-steps li+li{padding-left:26px;border-left:1px solid #c4ccbf}
.p29-lab .wc-n{display:flex;align-items:center;justify-content:center;width:28px;height:28px;border-radius:50%;background:var(--sage);color:var(--paper);font:600 12px/1 "DM Sans",Arial,sans-serif!important;margin-bottom:14px}
.p29-lab .wc-steps .eyebrow{margin-bottom:10px}
.p29-lab .wc-steps p:not(.eyebrow){font-size:18px!important;line-height:1.5!important;margin:0}
@media(max-width:1000px){.p29-lab .wc-steps{grid-template-columns:repeat(2,minmax(0,1fr))}.p29-lab .wc-steps li{padding:22px 24px 26px 0}.p29-lab .wc-steps li+li{padding-left:0;border-left:0}.p29-lab .wc-steps li:nth-child(even){padding-left:24px;border-left:1px solid #c4ccbf}}
@media(max-width:640px){.p29-lab .wc-top{grid-template-columns:1fr}.p29-lab .wc-project{margin-top:32px}.p29-lab .wc-steps{grid-template-columns:1fr}.p29-lab .wc-steps li,.p29-lab .wc-steps li:nth-child(even){padding:20px 0 6px;border-left:0;border-top:1px solid #c4ccbf}.p29-lab .wc-steps li:first-child{border-top:0}}
.p29-lab .lab-hero{align-items:stretch}
.p29-lab .lab-hero>img{width:100%;height:100%;aspect-ratio:4/5;max-height:none;object-fit:cover;object-position:center}
@media(max-width:1000px){.p29-lab .lab-hero>img{width:100%;max-width:440px;height:auto;align-self:center;margin:0 auto;object-fit:contain}}
.p29-lab{display:block;width:100%}

.p29-lab .lab-hero .hero-action{margin:28px 0 0}.p29-gravity .gravity-hero .hero-action{margin:30px 0 0}
.p29-lab .lab-hero{padding-top:20px!important}
.p29-gravity .film-fallback,.p29-founder .film-fallback{display:inline-block;padding:4px 0;min-height:24px}

/* Culture Lab page of 6 Nov 2026 (scripts/make-lab-page.py): three ways, scope tabs, worked examples, sample deck, steps, contact. Site tokens only. */
.p29-lab .lab-ways{display:grid;grid-template-columns:repeat(3,1fr);gap:28px}
.p29-lab .lw-card{border-top:2px solid var(--ink);padding-top:20px}
.p29-lab .lw-card p{margin:0}
.p29-lab .lab-tabs{display:flex;flex-wrap:wrap;gap:10px;margin:8px 0 28px}
.p29-lab .lab-tabs button{font:600 13px/1 "DM Sans",Arial,sans-serif;letter-spacing:.06em;text-transform:uppercase;padding:14px 20px;border:1px solid var(--ink);background:transparent;color:var(--ink);cursor:pointer}
.p29-lab .lab-tabs button[aria-selected=true]{background:var(--ink);color:var(--paper)}
.p29-lab .lab-tabs button:focus-visible{outline:3px solid var(--sage);outline-offset:2px}
.p29-lab .lab-panel[hidden]{display:none}
.p29-lab .lab-panel{max-width:760px;border-top:1px solid var(--rule);padding-top:24px}
.p29-lab .lab-panel h3{margin-bottom:12px}
.p29-lab .lab-fee{font-size:26px}
.p29-lab .lab-flag{margin:0 0 14px}
.p29-lab .lab-flag strong,.p29-lab .lab-tag{font:600 12px/1.4 "DM Sans",Arial,sans-serif;letter-spacing:.1em;text-transform:uppercase;color:var(--sage)}
.p29-lab .lab-exlist{margin-top:26px;border-top:1px solid var(--ink)}
.p29-lab .lab-ex{border-bottom:1px solid var(--rule)}
.p29-lab .lab-ex summary{list-style:none;cursor:pointer;display:grid;grid-template-columns:1fr 28px;gap:4px 16px;align-items:center;padding:22px 0}
.p29-lab .lab-ex summary::-webkit-details-marker{display:none}
.p29-lab .lab-ex summary:focus-visible{outline:3px solid var(--sage);outline-offset:2px}
.p29-lab .lab-ex .lab-tag{grid-column:1}
.p29-lab .lab-exh{grid-column:1;font:400 28px/1.15 "Bodoni Moda",Georgia,serif!important;margin:0!important;text-transform:none!important;letter-spacing:normal}
.p29-lab .lab-plus{grid-column:2;grid-row:1/3;width:20px;height:20px;position:relative}
.p29-lab .lab-plus:before,.p29-lab .lab-plus:after{content:"";position:absolute;left:0;top:9px;width:20px;height:2px;background:var(--ink)}
.p29-lab .lab-plus:after{transform:rotate(90deg);transition:transform .2s}
.p29-lab .lab-ex[open] .lab-plus:after{transform:rotate(0)}
.p29-lab .lab-ex-body{max-width:760px;padding:0 0 28px}
.p29-lab .lab-ex-body ul{list-style:none;margin:18px 0 0;padding:0;border-top:1px solid var(--rule)}
.p29-lab .lab-ex-body li{padding:12px 0;border-bottom:1px solid var(--rule)}
.p29-lab .lab-tag-solo{display:block;margin:0 0 6px}
.p29-lab .lab-deck-h{margin:6px 0 18px}
.p29-lab .lab-deck{list-style:none;margin:0;padding:0;display:grid;grid-template-columns:repeat(4,1fr);gap:16px}
.p29-lab .lab-slide{aspect-ratio:16/9;border:1px solid var(--ink);background:#fff;padding:12px 14px;display:flex;flex-direction:column;gap:4px;position:relative;overflow:hidden;font:12.5px/1.35 "DM Sans",Arial,sans-serif}
.p29-lab .lab-slide b{font-size:13px;padding-right:56px}
.p29-lab .lab-slide svg{width:100%;height:auto;margin-top:auto}
.p29-lab .lab-sample{position:absolute;right:8px;top:8px;font:700 9px/1 "DM Sans",Arial,sans-serif;letter-spacing:.08em;color:var(--sage);border:1px solid var(--sage);padding:2px 5px}
.p29-lab .lab-slide .a{fill:var(--navy)}.p29-lab .lab-slide .b{fill:var(--sage)}.p29-lab .lab-slide .c{fill:var(--ink)}.p29-lab .lab-slide .m{fill:var(--muted)}.p29-lab .lab-slide .r{fill:var(--rule)}.p29-lab .lab-slide .o{fill:none;stroke:var(--rule);stroke-width:1}.p29-lab .lab-slide .ln{stroke:var(--muted);fill:none}
.p29-lab .lab-run{list-style:none;margin:26px 0 0;padding:0;display:grid;grid-template-columns:repeat(3,1fr);gap:28px}
.p29-lab .lab-run li{border-top:2px solid var(--ink);padding-top:16px}
.p29-lab .lab-n{display:block;font:400 34px/1 "Bodoni Moda",Georgia,serif;color:var(--sage);margin-bottom:10px}
.p29-lab .lab-run p{margin:0}
.p29-lab .lab-contact{max-width:760px}
.p29-lab .lab-mail{font-size:30px;margin:0 0 20px}
@media(max-width:1100px){.p29-lab .lab-deck{grid-template-columns:repeat(2,1fr)}}
@media(max-width:900px){.p29-lab .lab-ways,.p29-lab .lab-run{grid-template-columns:1fr}}
@media(prefers-reduced-motion:reduce){.p29-lab .lab-plus:after{transition:none}}
.p29-lab .lab-ex summary,.p29-lab .lab-exh{text-transform:none;letter-spacing:normal}
.p29-lab .lab-ex .lab-tag{text-transform:uppercase;letter-spacing:.1em}
.p29-lab .lab-hero h1{font-size:clamp(40px,4.6vw,66px)!important}
.p29-lab .lab-ex{border-top:0}
.p29-lab .lab-ex .lab-tag{font-weight:600}
/* Culture Lab stage 1 enquiry form (shown only when the words are approved; see scripts/make-lab-page.py) */
.p29-lab .lab-form{max-width:760px;margin-top:36px;display:grid;gap:22px}
.p29-lab .lf-row{display:grid;gap:8px;border:0;padding:0;margin:0}
.p29-lab .lf-row label,.p29-lab .lf-row legend{font:600 12px/1.5 "DM Sans",Arial,sans-serif;letter-spacing:.1em;text-transform:uppercase}
.p29-lab .lf-row input[type=text],.p29-lab .lf-row input[type=email],.p29-lab .lf-row textarea{font:21px/1.4 Newsreader,Georgia,serif;padding:14px 16px;border:1px solid var(--ink);background:#fff;color:var(--ink);width:100%;box-sizing:border-box}
.p29-lab .lf-opt{display:flex;align-items:center;gap:10px;font:19px/1.4 Newsreader,Georgia,serif!important;letter-spacing:normal!important;text-transform:none!important}
.p29-lab .lf-notice{margin:0;color:var(--muted)}
.p29-lab .lf-trap{position:absolute;left:-9999px;width:1px;height:1px;overflow:hidden}
.p29-lab .lf-status{min-height:1.5em;margin:0}
.p29-lab .lab-form button:disabled{opacity:.6;cursor:wait}
.p29-lab .lab-form :focus-visible{outline:3px solid var(--sage);outline-offset:2px}
.p29-lab .lab-grp{margin:36px 0 10px!important;font:600 12px/1.5 "DM Sans",Arial,sans-serif!important;letter-spacing:.1em;text-transform:uppercase}
.p29-lab .lab-charge{max-width:760px;margin-top:40px;border-top:1px solid var(--ink);padding-top:24px}
.p29-lab .lab-charge h3{margin-bottom:12px}
.p29-lab .lab-ways{grid-template-columns:repeat(2,1fr)}

/* Culture Lab v2 (PC, 9 Nov 2026) */

.p29-lab .lv-ph{border:1px dashed #8f8a78;background:repeating-linear-gradient(135deg,#0000 0 6px,#0000000a 6px 7px);color:#5a5a56;font:11px/1.45 ui-monospace,Menlo,monospace;padding:2px 6px}
.p29-lab .lv-k{font:600 11px/1 "DM Sans",Arial,sans-serif;letter-spacing:.16em;text-transform:uppercase;color:#283f35;margin:0}
.p29-lab .lv-or{color:#e75435}
.p29-lab .lv-btn{display:inline-block;padding:12px 18px;font:600 11px/1.2 "DM Sans",Arial,sans-serif;letter-spacing:.13em;text-transform:uppercase;border:1px solid #283f35;color:#283f35;background:#fff;text-decoration:none}
.p29-lab .lv-btn.lv-f{background:#283f35;color:#fff}
.p29-lab .lv-btn.lv-off{opacity:.45}
.p29-lab .lv-chain{display:flex;align-items:stretch}
.p29-lab .lv-node{flex:1;min-width:0;border:1px solid #111;background:#fff;padding:12px 14px;font:400 15px/1.35 Newsreader,Georgia,serif}
.p29-lab .lv-node a{color:inherit}
.p29-lab .lv-t{display:block;font:600 10px/1.2 "DM Sans",Arial,sans-serif;letter-spacing:.14em;text-transform:uppercase;color:#5a5a56;margin-bottom:8px}
.p29-lab .lv-sig{border-left:5px solid #e75435}.p29-lab .lv-cs{border-left:5px solid #283f35}.p29-lab .lv-brief{border-left:5px solid #9a8f6d}
.p29-lab .lv-arrow{width:44px;flex:none;display:flex;align-items:center;justify-content:center;font:22px "DM Sans",sans-serif;color:#e75435}
.p29-lab .lv-tag{display:inline-block;font:600 10px/1 "DM Sans",Arial,sans-serif;letter-spacing:.14em;text-transform:uppercase;padding:5px 8px}
.p29-lab .lv-d{background:#283f35;color:#fff}.p29-lab .lv-c{background:#fff;color:#283f35;border:1px solid #283f35}
.p29-lab .lv-label{margin:14px 0;font:400 14px/1.45 Newsreader,Georgia,serif;color:#3a3027}
.p29-lab .lv-actions{display:flex;gap:8px;flex-wrap:wrap}.p29-lab .lv-actions .lv-btn{padding:10px 14px}

.p29-lab .lv-hero .lv-art{width:100%;max-width:520px;height:auto}
.p29-lab .lv-hero .hero-action{display:flex;gap:12px;flex-wrap:wrap;align-items:center}
.p29-lab .lv-stats{border-top:1px solid #111;border-bottom:1px solid #d6d4cc;background:#fff}
.p29-lab .lv-stats-in{display:grid;grid-template-columns:repeat(4,1fr)}
.p29-lab .lv-stats-in>div{padding:22px 0 20px 24px;border-left:1px solid #d6d4cc}.p29-lab .lv-stats-in>div:first-child{border-left:0;padding-left:0}
.p29-lab .lv-stats-in b{display:block;font:400 40px/1 "Bodoni Moda",Georgia,serif}
.p29-lab .lv-stats-in span{display:block;margin-top:8px;font:600 11px/1.2 "DM Sans",Arial,sans-serif;letter-spacing:.14em;text-transform:uppercase;color:#5a5a56}
.p29-lab .lv-band{padding:64px 0;background:#fff}.p29-lab .lv-cream{background:#f4f0e5;border-top:1px solid #111}
.p29-lab .lv-band h2{font:400 40px/1.1 "Bodoni Moda",Georgia,serif;margin:0 0 28px}
.p29-lab .lv-doors{display:grid;grid-template-columns:1fr 1fr;border:1px solid #111;background:#fff}
.p29-lab .lv-door{padding:34px 36px}.p29-lab .lv-door1{border-right:1px solid #111}.p29-lab .lv-door2{background:#dfe8dd}
.p29-lab .lv-door h3{font:400 32px/1.1 "Bodoni Moda",Georgia,serif;margin:12px 0 18px}
.p29-lab .lv-door ul{list-style:none;margin:0;padding:0}.p29-lab .lv-door li{border-top:1px solid #8f8a78;padding:11px 0}
.p29-lab .lv-get{border-top:1px solid #8f8a78;padding-top:14px;margin:0 0 18px}
.p29-lab .lv-chain4{max-width:1100px}
.p29-lab .lv-casehead{display:flex;justify-content:space-between;align-items:end;gap:20px;margin-bottom:26px}.p29-lab .lv-casehead h2{margin:0}
.p29-lab .lv-grid{display:grid;grid-template-columns:1fr 1fr;gap:22px}
.p29-lab .lv-card{background:#fff;border:1px solid #111;padding:20px 22px}
.p29-lab .lv-cardtop{display:flex;justify-content:space-between;align-items:center;margin-bottom:14px}
.p29-lab .lv-cardmid{display:grid;grid-template-columns:118px 1fr;gap:16px;margin:16px 0 0}
.p29-lab .lv-thumb{width:118px;height:96px;object-fit:cover;border:1px solid #d6d4cc}.p29-lab .lv-thumb-ph{background:repeating-linear-gradient(135deg,#ece7d8 0 8px,#e4dfcf 8px 9px)}
.p29-lab .lv-cardmid h3{font:400 24px/1.15 "Bodoni Moda",Georgia,serif;margin:0 0 8px}.p29-lab .lv-cardmid p{margin:0}
.p29-lab .lv-note{margin:20px 0 0}
@media(max-width:900px){.p29-lab .lv-grid,.p29-lab .lv-doors{grid-template-columns:1fr}.p29-lab .lv-door1{border-right:0;border-bottom:1px solid #111}.p29-lab .lv-stats-in{grid-template-columns:1fr 1fr}.p29-lab .lv-chain{flex-direction:column}.p29-lab .lv-arrow{width:auto;height:30px;transform:rotate(90deg)}}

/* Founder bio (PC, 9 Nov 2026: "Gravity is missing the founder bio"; words are the approved Gravity lines from the Founder page, unchanged) */
.p29-gravity .gv-founder{padding:34px 0 30px}
.p29-gravity .gv-founder-grid{display:grid;grid-template-columns:minmax(0,5fr) minmax(0,7fr);gap:48px;align-items:center;margin-top:18px}
.p29-gravity .gv-founder-photo{width:100%;height:auto;display:block;border:1px solid #d6d4cc}
.p29-gravity .gv-founder-text h2{margin:0 0 10px}
.p29-gravity .gv-founder-role{margin:0 0 16px}
.p29-gravity .gv-founder-text p{max-width:62ch}
.p29-gravity .gv-founder-links{margin-top:18px}
@media(max-width:800px){.p29-gravity .gv-founder-grid{grid-template-columns:1fr;gap:22px}}

/* Hero: LinkedIn button beside the email button (PC, 9 Nov 2026) */
.p29-gravity .gravity-hero .hero-action{display:flex;gap:14px;flex-wrap:wrap;align-items:center}
.p29-gravity .problem-button-ghost{background:transparent;color:#fff;border-color:rgba(255,255,255,.6)}
.p29-gravity .problem-button-ghost:hover{background:rgba(255,255,255,.1);filter:none}
@media(max-width:800px){.p29-gravity .gv-founder-photo{max-width:340px;aspect-ratio:4/3;object-fit:cover;object-position:50% 30%}}