Don’t give us a brief.
Give us a problem
to solve.

Problem

Pillsbury wanted people to sample a new pancake flavour during lockdown, when sampling at stores presented a challenge.

Solution

We took the samples to people’s doorsteps through a collaboration with MyGate, the app used to notify residents about people entering their gated communities.

Banner advertising in the app preceded door-to-door delivery of samples in specially designed packaging. The following weekend, activities within the societies gave residents an opportunity to purchase the product.

Impact

• A pilot across 4 societies in 1 city.
• Samples reaching more than 6000+ houses.
• 36.75% of people actively purchasing the product again after sampling.

Problem

Pillsbury Atta needed to build awareness, trust and expertise in South India, a cluttered market where rice dominated and the brand’s name differed from an Indian name.

Solution

We worked with the insight that mothers often wish for help in the kitchen but seldom receive it. The Pillsbury Doughboy became #AmmasSecretHelper, helping with kitchen tasks and helping mothers earn appreciation from their families.

Impact

• TV: increased market share by 2%.
• Digital: 10M+ views and counting.

Problem

Dell works with governments around the world on digitising cities, providing hardware and software solutions for traffic, infrastructure health, healthcare and other city services. Its sales teams needed an internal system that could handle multiple queries and orders while allowing them to configure solutions for different requirements.

Solution

We developed Dell’s existing Excel-based ordering system into a flexible platform accessible on desktop and mobile. It helped sales teams customise smart-city solutions for governments, schools and hospitals.

We designed the user interface and experience using Angular JS, responsive web design and CSS, and helped implement the backend in Python.

Problem

Whip Up Magic needed to launch and sustain a range of DIY food kits for kids in a niche market. The launch required awareness, community building and on-ground support.

Solution

We launched Choco Pops, Wobbles and Shapies in collaboration with Disney, using a strategy of talking to parents while appealing to children. The work focused on taste, imagination and fun through food for children, alongside health for parents.

We revamped the brand’s Instagram and website, set up its A+ content and Amazon Brand Store, and handled social media and influencer strategy. For pop-ups, we created interactive experiences supported by standees, banners and free-standing units. The work also included packaging and merchandising for Disney Ragi Cookies.

Problem

The campaign began with the insight that mothers spend much of their time on their families, while families can take that contribution for granted through the year and celebrate it only on Mother’s Day. Pillsbury wanted to show how families could be there for mothers every day.

Solution

We extended the role of the Pillsbury Doughboy, already presented as Mummy’s Secret Helper in the kitchen, by asking who helped mothers otherwise.

For #HarDinMothersDay, the Doughboy passed his baton to the children of mummy influencers. The children then helped their mothers make Mother’s Day easy and special.

Impact

• 60.8% increase in reach compared to the week prior to the campaign.
• 139% increase in engagements compared to the week prior to the campaign.
• 901 participants in the contest.

Problem

Betty Crocker needed to create an occasion and establish relevance for its pancakes in the cluttered Christmas market.

Solution

We built #LoveIn3Steps around making something by hand for someone you love. Influencers told stories about treating their loved ones to pancakes, showing the preparation in 3 steps: mix, pour and flip.

Impact

• No of posts: 27.
• No of influencers: 4.
• Reach: 1432K.
• Engagement Rate: 7.6%.
• Entries: 32.

Problem

SnapIn Seasonings needed to explain the difference that quality seasonings could make to food in a country accustomed to using masalas.

Solution

We created Furious Foods around a question: if your favourite food could talk, what would it yell? Dishes complained about being eaten bland or covered in masalas, asking people to treat them differently.

The #TurnUpTheTaste campaign used these angry foods to explain the difference between Piri Piri Mix and chilli powder, and between good-quality oregano and chilli flakes and collected sachets.

Problem

Niblerzz needed to create demand for gummies bought for the pleasure of eating them in a market where gummies were associated with nutrition or imported products.

Solution

We positioned Niblerzz as guilt-free candy, drawing on its plant-based formulation and its gelatin, gluten, preservative, artificial colour and sugar free attributes.

Memes, topical content and pop culture carried the positioning and explained the product’s benefits. The approach gave the brand a way to talk about nibbling pleasure alongside its formulation.

Problem

Cathay Pacific needed to drive preference and create awareness that it was flying from Bengaluru. The audience was familiar with the brand but unfamiliar with the experience of flying with it, so the task centred on relevance rather than recognition.

Solution

We developed #BengaluruToBeyond around the flying experience viewed through Bengaluru. The campaign highlighted Cathay Pacific’s points of difference and its flights from Bengaluru to the world, while extending the conversation to the cultural ways in which Bengaluru was moving beyond.

The work ran across digital platforms, radio and on-ground airport activations. We also created a special experience for passengers on the first Cathay Pacific flight out of Bengaluru.